Sxsw 2010

Music Festival, Film Festival, and Interactive Conference

South by Southwest – SXSW
An event that takes place over 10 days in Austin, TX.
Conference = film and interactive
Festival = music concerts, movie screenings.
20,000-25,000 attendees
Each year 50-100 DC folks attend and we all meet each other and build relationships

SXSW Going Green
Uncanny Valley
Zero Waste
Transmedia
Privacy = Control
Curating News
Stimulating the 5 Senses
Sustainable Filmmaking

The practice of diverting 100% of waste away from landfills
How to Do It?
Minor changes: re-usables
Recycle more
New trash bins
Big to Small
Biggest home waste is food
Biggest yard waste is plants*
Major change: Compost

Clean swimmable clammy Chesapeake Bay
Potomac for boating, swimming, recreation
Many more areas too…
But we have to believe that its possible and can happen in our lifetime
Through: easy, cheap, minor changes

The Solar Gas Pump

Carbon Auditing
How/who/why?
Offsets in the amazon?
No, invest in the community 
Projects
Solar Panels
Electric Vehicles
Conference Waste
Community $$
Yearly growth

The uncanny valley is a hypothesis regarding the field of robotics.
… when robots and other facsimiles of humans look and act almost like actual humans, it causes revulsion…
The "valley" in question is a dip in the acceptance of robots by the public

Zombie movies
Over-animated Cartoons
Drop in support/funding/investment
Disappearance of robotics until they are unambiguously human-looking.

In Transmedia storytelling, content becomes invasive and permeates fully the audience's lifestyle.
A transmedia project develops storytelling across multiple forms of media…
Each with a unique and independent lifespan but with a definite role in the big narrative scheme.

Two person teams
Solo jouranlists
Film, audio, write, twitter, publish – on the go

Trending towards sharing more
Ending in…?
Privacy is no longer about hiding information
…
Control and Security

Explosion of content
Major news outlets are losing audiences
Are we losing quality?
Is technology enabling the solution along with the problem?
Role of modern journalists?

… everything can go green…
Compost the catering
Reusable mugs over water bottles
Sets/props/clothes - reuse, recycle, donate
Filmmakers, Studios are interested – need help, information, and good companies to hire!

Touch
See
Smell
Hear
Taste
On the eve of the iPad release the tech community is buzzing about touch. Our phones can already see/hear. How will the new touch interfaces change our use of and expecations for the devices? When will they be able to provide smell/taste? How does geo-location change the game? (i.e. location aware and communicating that to friends, family, the world)

Sxsw 2010

by A Clean Life on Apr 12, 2010

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Sxsw 2010 — Presentation Transcript