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UX / CX in the context of creative & marketing industry

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Experience Design in Creative Agency. The presentation also covers the latest digital behavior in HK. …

Experience Design in Creative Agency. The presentation also covers the latest digital behavior in HK.

Videos Played during the presentation:

SME HK by Google
http://www.youtube.com/watch?v=98ui4f7DR1Y
Connected Retail
http://youtu.be/VN2hfLN8djQ
Tesla Motors
http://youtu.be/TZ0HsN-tblo
Interacting With a Dynamic Shape Display
http://vimeo.com/79179138
Nordstorm Innovation Lab - Sunglass iPad App Case Study
http://youtu.be/szr0ezLyQHY
Hands On Search Yahoo! JAPAN
http://youtu.be/xQx6YeoKVwU

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  • 1. UX / CX in the context of creative & marketing industry in HK Thursday, November 14, 2013
  • 2. Thursday, November 14, 2013
  • 3. Thursday, November 14, 2013
  • 4. Thursday, November 14, 2013
  • 5. Thursday, November 14, 2013
  • 6. Thursday, November 14, 2013
  • 7. Thursday, November 14, 2013
  • 8. Thursday, November 14, 2013
  • 9. me@ ITP New York University Thursday, November 14, 2013
  • 10. Red Burns, ITP Chairman Thursday, November 14, 2013
  • 11. ITP, NYU Shanghai Thursday, November 14, 2013
  • 12. designing the mobile experience kaki law recent presentation @ MMA APAC http://www.slideshare.net/robot1010/designing-the-mobile-experience-27738357 Thursday, November 14, 2013
  • 13. Google Digicamp Thursday, November 14, 2013
  • 14. the ways we communicate Thursday, November 14, 2013
  • 15. http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2012/06/00.-BT-ArtBox-Benjamin-Shine-Box-Lounger1.png Thursday, November 14, 2013
  • 16. http://thepirata.com/wp-content/uploads/2009/01/aquarium_phone_booth05.jpg Thursday, November 14, 2013
  • 17. http://motherboard-assets.s3.amazonaws.com/content-images/article/all-eyes-on-wechat/ f0bb3fc4c0303379d0881b675c194716_vice_630x420.jpg Thursday, November 14, 2013
  • 18. Thursday, November 14, 2013
  • 19. http://techcrunch.com/2006/09/27/a-look-at-eight-multi-person-sms-services/ Thursday, November 14, 2013
  • 20. http://www.digitaltrends.com/wp-content/uploads/2011/10/steve-jobs-holding-iphone.jpg Thursday, November 14, 2013
  • 21. http://usa.chinadaily.com.cn/attachement/jpg/site1/20130401/0023ae606c3e12c3312f33.jpg Thursday, November 14, 2013
  • 22. http://distilleryimage0.s3.amazonaws.com/c0606010cf7411e2a3e722000a9f09d0_7.jpg Thursday, November 14, 2013
  • 23. Thursday, November 14, 2013
  • 24. the ways we look for information today Thursday, November 14, 2013
  • 25. http://www.blouinartinfo.com/sites/default/files/bobst1.jpg Thursday, November 14, 2013
  • 26. http://dbprng00ikc2j.cloudfront.net/work/image/429432/slide/20110323100245-librarysmall.jpg Thursday, November 14, 2013
  • 27. http://commons.wikimedia.org/wiki/File:HK_Central_IFC_mall_morning_free_Newspaper_visitors_reading_April-2012.JPG Thursday, November 14, 2013
  • 28. Thursday, November 14, 2013
  • 29. Thursday, November 14, 2013
  • 30. multi-screen, multi-device Thursday, November 14, 2013
  • 31. “27 times a day” http://farm3.staticflickr.com/2503/4035220126_1a9bd29b93_z.jpg?zz=1 Thursday, November 14, 2013
  • 32. Creating Curating Community Connected http://s.wsj.net/public/resources/images/OB-NN901_hktech_G_20110418053148.jpg Thursday, November 14, 2013
  • 33. Thursday, November 14, 2013
  • 34. Thursday, November 14, 2013
  • 35. Thursday, November 14, 2013
  • 36. Thursday, November 14, 2013
  • 37. Thursday, November 14, 2013
  • 38. Thursday, November 14, 2013
  • 39. Thursday, November 14, 2013
  • 40. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  • 41. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  • 42. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  • 43. “Itʼs not how much you say about your brands” Thursday, November 14, 2013
  • 44. Thursday, November 14, 2013
  • 45. Thursday, November 14, 2013
  • 46. 7:30 am get up from bed Thursday, November 14, 2013 8:30 am going to work 9:30 - 12:30 pm 1:00 pm 6:00 pm 9:30 - 12:30 pm office lunch taxi to home home
  • 47. Consumers Thursday, November 14, 2013 Brands
  • 48. Thursday, November 14, 2013
  • 49. Thursday, November 14, 2013
  • 50. 1.connect your audience via digital means 2.always connected 3.multi devices Thursday, November 14, 2013
  • 51. Experience Innovation Around the World Thursday, November 14, 2013
  • 52. Thursday, November 14, 2013
  • 53. Thursday, November 14, 2013
  • 54. Thursday, November 14, 2013
  • 55. Thursday, November 14, 2013
  • 56. Thursday, November 14, 2013
  • 57. Thursday, November 14, 2013
  • 58. Thursday, November 14, 2013
  • 59. inventing the future Thursday, November 14, 2013
  • 60. transforming Thursday, November 14, 2013
  • 61. crafting the “art” between art & science Thursday, November 14, 2013
  • 62. Thursday, November 14, 2013
  • 63. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  • 64. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  • 65. Thursday, November 14, 2013
  • 66. Design Planning Thursday, November 14, 2013 Tech
  • 67. what is Experience then? Thursday, November 14, 2013
  • 68. http://blog.entaste.com/wp-content/uploads/2012/09/Cafe-Gray-Deluxe-main-dining-hall.jpg Thursday, November 14, 2013
  • 69. Thursday, November 14, 2013
  • 70. Thursday, November 14, 2013
  • 71. Thursday, November 14, 2013
  • 72. then HOW? Thursday, November 14, 2013
  • 73. 4d/web build discovery Thursday, November 14, 2013 definition design development
  • 74. Thursday, November 14, 2013
  • 75. Thursday, November 14, 2013
  • 76. Thursday, November 14, 2013
  • 77. Thursday, November 14, 2013
  • 78. Thursday, November 14, 2013
  • 79. Thursday, November 14, 2013
  • 80. Thursday, November 14, 2013
  • 81. Thursday, November 14, 2013
  • 82. Thursday, November 14, 2013
  • 83. Thursday, November 14, 2013
  • 84. 4d 2.0 /web build 2.0 discovery & define Thursday, November 14, 2013 design evaluate build
  • 85. more agile/ mobile design process evaluate wireframes discovery & define sketches build design prototype Thursday, November 14, 2013 customers /users
  • 86. Thursday, November 14, 2013
  • 87. Thursday, November 14, 2013
  • 88. Thursday, November 14, 2013
  • 89. Thursday, November 14, 2013
  • 90. Thursday, November 14, 2013
  • 91. Thursday, November 14, 2013
  • 92. Thursday, November 14, 2013
  • 93. Thursday, November 14, 2013
  • 94. future workshops experience design for website customer journey discovery mentorship program Thursday, November 14, 2013
  • 95. robot5850@gmail.com Thursday, November 14, 2013
  • 96. Prepared for the SME Creative Community Thursday, November 14, 2013

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