UX / CX in the context of
creative & marketing
industry in HK

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
me@ ITP New York University

Thursday, November 14, 2013
Red Burns, ITP Chairman

Thursday, November 14, 2013
ITP, NYU Shanghai

Thursday, November 14, 2013
designing the mobile experience
kaki law
recent presentation @ MMA APAC
http://www.slideshare.net/robot1010/designing-the-...
Google Digicamp

Thursday, November 14, 2013
the ways we communicate

Thursday, November 14, 2013
http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2012/06/00.-BT-ArtBox-Benjamin-Shine-Box-Lounger1.png
Thursday, No...
http://thepirata.com/wp-content/uploads/2009/01/aquarium_phone_booth05.jpg
Thursday, November 14, 2013
http://motherboard-assets.s3.amazonaws.com/content-images/article/all-eyes-on-wechat/
f0bb3fc4c0303379d0881b675c194716_vic...
Thursday, November 14, 2013
http://techcrunch.com/2006/09/27/a-look-at-eight-multi-person-sms-services/
Thursday, November 14, 2013
http://www.digitaltrends.com/wp-content/uploads/2011/10/steve-jobs-holding-iphone.jpg
Thursday, November 14, 2013
http://usa.chinadaily.com.cn/attachement/jpg/site1/20130401/0023ae606c3e12c3312f33.jpg
Thursday, November 14, 2013
http://distilleryimage0.s3.amazonaws.com/c0606010cf7411e2a3e722000a9f09d0_7.jpg

Thursday, November 14, 2013
Thursday, November 14, 2013
the ways we look for information today

Thursday, November 14, 2013
http://www.blouinartinfo.com/sites/default/files/bobst1.jpg

Thursday, November 14, 2013
http://dbprng00ikc2j.cloudfront.net/work/image/429432/slide/20110323100245-librarysmall.jpg

Thursday, November 14, 2013
http://commons.wikimedia.org/wiki/File:HK_Central_IFC_mall_morning_free_Newspaper_visitors_reading_April-2012.JPG

Thursda...
Thursday, November 14, 2013
Thursday, November 14, 2013
multi-screen, multi-device

Thursday, November 14, 2013
“27 times a day”
http://farm3.staticflickr.com/2503/4035220126_1a9bd29b93_z.jpg?zz=1

Thursday, November 14, 2013
Creating
Curating
Community
Connected
http://s.wsj.net/public/resources/images/OB-NN901_hktech_G_20110418053148.jpg
Thursd...
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
“Itʼs not how much you say about your brands”

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
7:30 am
get up from bed

Thursday, November 14, 2013

8:30 am
going to work

9:30 - 12:30 pm

1:00 pm

6:00 pm

9:30 - 12:...
Consumers

Thursday, November 14, 2013

Brands
Thursday, November 14, 2013
Thursday, November 14, 2013
1.connect your audience
via digital means
2.always connected
3.multi devices
Thursday, November 14, 2013
Experience Innovation Around the World

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
inventing the future

Thursday, November 14, 2013
transforming

Thursday, November 14, 2013
crafting the “art” between art & science

Thursday, November 14, 2013
Thursday, November 14, 2013
content strategist
video editors

strategic planning
digital strategist

User Experience Designer
Creatives

visual design...
content strategist
video editors

strategic planning
digital strategist

User Experience Designer
Creatives

visual design...
Thursday, November 14, 2013
Design

Planning

Thursday, November 14, 2013

Tech
what is Experience then?

Thursday, November 14, 2013
http://blog.entaste.com/wp-content/uploads/2012/09/Cafe-Gray-Deluxe-main-dining-hall.jpg

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
then HOW?

Thursday, November 14, 2013
4d/web build

discovery

Thursday, November 14, 2013

definition

design

development
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
4d 2.0 /web build 2.0

discovery
&
define

Thursday, November 14, 2013

design

evaluate

build
more agile/
mobile design process

evaluate
wireframes

discovery
&
define

sketches

build

design
prototype

Thursday, No...
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
future workshops
experience design for website
customer journey discovery
mentorship program

Thursday, November 14, 2013
robot5850@gmail.com

Thursday, November 14, 2013
Prepared for the SME Creative Community

Thursday, November 14, 2013
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UX / CX in the context of creative & marketing industry

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Experience Design in Creative Agency. The presentation also covers the latest digital behavior in HK.

Videos Played during the presentation:

SME HK by Google
http://www.youtube.com/watch?v=98ui4f7DR1Y
Connected Retail
http://youtu.be/VN2hfLN8djQ
Tesla Motors
http://youtu.be/TZ0HsN-tblo
Interacting With a Dynamic Shape Display
http://vimeo.com/79179138
Nordstorm Innovation Lab - Sunglass iPad App Case Study
http://youtu.be/szr0ezLyQHY
Hands On Search Yahoo! JAPAN
http://youtu.be/xQx6YeoKVwU

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UX / CX in the context of creative & marketing industry

  1. 1. UX / CX in the context of creative & marketing industry in HK Thursday, November 14, 2013
  2. 2. Thursday, November 14, 2013
  3. 3. Thursday, November 14, 2013
  4. 4. Thursday, November 14, 2013
  5. 5. Thursday, November 14, 2013
  6. 6. Thursday, November 14, 2013
  7. 7. Thursday, November 14, 2013
  8. 8. Thursday, November 14, 2013
  9. 9. me@ ITP New York University Thursday, November 14, 2013
  10. 10. Red Burns, ITP Chairman Thursday, November 14, 2013
  11. 11. ITP, NYU Shanghai Thursday, November 14, 2013
  12. 12. designing the mobile experience kaki law recent presentation @ MMA APAC http://www.slideshare.net/robot1010/designing-the-mobile-experience-27738357 Thursday, November 14, 2013
  13. 13. Google Digicamp Thursday, November 14, 2013
  14. 14. the ways we communicate Thursday, November 14, 2013
  15. 15. http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2012/06/00.-BT-ArtBox-Benjamin-Shine-Box-Lounger1.png Thursday, November 14, 2013
  16. 16. http://thepirata.com/wp-content/uploads/2009/01/aquarium_phone_booth05.jpg Thursday, November 14, 2013
  17. 17. http://motherboard-assets.s3.amazonaws.com/content-images/article/all-eyes-on-wechat/ f0bb3fc4c0303379d0881b675c194716_vice_630x420.jpg Thursday, November 14, 2013
  18. 18. Thursday, November 14, 2013
  19. 19. http://techcrunch.com/2006/09/27/a-look-at-eight-multi-person-sms-services/ Thursday, November 14, 2013
  20. 20. http://www.digitaltrends.com/wp-content/uploads/2011/10/steve-jobs-holding-iphone.jpg Thursday, November 14, 2013
  21. 21. http://usa.chinadaily.com.cn/attachement/jpg/site1/20130401/0023ae606c3e12c3312f33.jpg Thursday, November 14, 2013
  22. 22. http://distilleryimage0.s3.amazonaws.com/c0606010cf7411e2a3e722000a9f09d0_7.jpg Thursday, November 14, 2013
  23. 23. Thursday, November 14, 2013
  24. 24. the ways we look for information today Thursday, November 14, 2013
  25. 25. http://www.blouinartinfo.com/sites/default/files/bobst1.jpg Thursday, November 14, 2013
  26. 26. http://dbprng00ikc2j.cloudfront.net/work/image/429432/slide/20110323100245-librarysmall.jpg Thursday, November 14, 2013
  27. 27. http://commons.wikimedia.org/wiki/File:HK_Central_IFC_mall_morning_free_Newspaper_visitors_reading_April-2012.JPG Thursday, November 14, 2013
  28. 28. Thursday, November 14, 2013
  29. 29. Thursday, November 14, 2013
  30. 30. multi-screen, multi-device Thursday, November 14, 2013
  31. 31. “27 times a day” http://farm3.staticflickr.com/2503/4035220126_1a9bd29b93_z.jpg?zz=1 Thursday, November 14, 2013
  32. 32. Creating Curating Community Connected http://s.wsj.net/public/resources/images/OB-NN901_hktech_G_20110418053148.jpg Thursday, November 14, 2013
  33. 33. Thursday, November 14, 2013
  34. 34. Thursday, November 14, 2013
  35. 35. Thursday, November 14, 2013
  36. 36. Thursday, November 14, 2013
  37. 37. Thursday, November 14, 2013
  38. 38. Thursday, November 14, 2013
  39. 39. Thursday, November 14, 2013
  40. 40. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  41. 41. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  42. 42. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  43. 43. “Itʼs not how much you say about your brands” Thursday, November 14, 2013
  44. 44. Thursday, November 14, 2013
  45. 45. Thursday, November 14, 2013
  46. 46. 7:30 am get up from bed Thursday, November 14, 2013 8:30 am going to work 9:30 - 12:30 pm 1:00 pm 6:00 pm 9:30 - 12:30 pm office lunch taxi to home home
  47. 47. Consumers Thursday, November 14, 2013 Brands
  48. 48. Thursday, November 14, 2013
  49. 49. Thursday, November 14, 2013
  50. 50. 1.connect your audience via digital means 2.always connected 3.multi devices Thursday, November 14, 2013
  51. 51. Experience Innovation Around the World Thursday, November 14, 2013
  52. 52. Thursday, November 14, 2013
  53. 53. Thursday, November 14, 2013
  54. 54. Thursday, November 14, 2013
  55. 55. Thursday, November 14, 2013
  56. 56. Thursday, November 14, 2013
  57. 57. Thursday, November 14, 2013
  58. 58. Thursday, November 14, 2013
  59. 59. inventing the future Thursday, November 14, 2013
  60. 60. transforming Thursday, November 14, 2013
  61. 61. crafting the “art” between art & science Thursday, November 14, 2013
  62. 62. Thursday, November 14, 2013
  63. 63. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  64. 64. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  65. 65. Thursday, November 14, 2013
  66. 66. Design Planning Thursday, November 14, 2013 Tech
  67. 67. what is Experience then? Thursday, November 14, 2013
  68. 68. http://blog.entaste.com/wp-content/uploads/2012/09/Cafe-Gray-Deluxe-main-dining-hall.jpg Thursday, November 14, 2013
  69. 69. Thursday, November 14, 2013
  70. 70. Thursday, November 14, 2013
  71. 71. Thursday, November 14, 2013
  72. 72. then HOW? Thursday, November 14, 2013
  73. 73. 4d/web build discovery Thursday, November 14, 2013 definition design development
  74. 74. Thursday, November 14, 2013
  75. 75. Thursday, November 14, 2013
  76. 76. Thursday, November 14, 2013
  77. 77. Thursday, November 14, 2013
  78. 78. Thursday, November 14, 2013
  79. 79. Thursday, November 14, 2013
  80. 80. Thursday, November 14, 2013
  81. 81. Thursday, November 14, 2013
  82. 82. Thursday, November 14, 2013
  83. 83. Thursday, November 14, 2013
  84. 84. 4d 2.0 /web build 2.0 discovery & define Thursday, November 14, 2013 design evaluate build
  85. 85. more agile/ mobile design process evaluate wireframes discovery & define sketches build design prototype Thursday, November 14, 2013 customers /users
  86. 86. Thursday, November 14, 2013
  87. 87. Thursday, November 14, 2013
  88. 88. Thursday, November 14, 2013
  89. 89. Thursday, November 14, 2013
  90. 90. Thursday, November 14, 2013
  91. 91. Thursday, November 14, 2013
  92. 92. Thursday, November 14, 2013
  93. 93. Thursday, November 14, 2013
  94. 94. future workshops experience design for website customer journey discovery mentorship program Thursday, November 14, 2013
  95. 95. robot5850@gmail.com Thursday, November 14, 2013
  96. 96. Prepared for the SME Creative Community Thursday, November 14, 2013

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