Storyscaping

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Storyscaping

  1. 1. Storytelling to Storyscaping SapientNitroTuesday, April 23, 2013
  2. 2. storytelling sharing of events with words, images, sounds, and/or experiences sometimes with improvisation or embellishmentTuesday, April 23, 2013
  3. 3. as brand owners, storytelling has been the most POP powerful way for us to convince and OOH DM win consumers. Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  4. 4. and TV plays as the major role in the whole POP communication plan OOH DM Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  5. 5. BUT today, its role and format have been dramatically changed.Tuesday, April 23, 2013
  6. 6. Tuesday, April 23, 2013
  7. 7. this creates a new opportunity for us to connect & engage with our consumers... And we call it StoryscapingTuesday, April 23, 2013
  8. 8. is it = integrated Campaign?Tuesday, April 23, 2013
  9. 9. is it = 360 influence?Tuesday, April 23, 2013
  10. 10. this is what normally people call POP it the integrated OOH DM approach or 360 influence, Consumers the story Brands whatever you call it... Print Packaging ..........Tuesday, April 23, 2013
  11. 11. this is how it should look like & we call it Experience Space Consumers BrandsTuesday, April 23, 2013
  12. 12. let’s look at some examples:Tuesday, April 23, 2013
  13. 13. RenaultTuesday, April 23, 2013
  14. 14. Canon Photo ChainTuesday, April 23, 2013
  15. 15. Tourism FloridaTuesday, April 23, 2013
  16. 16. what makes up of storyscaping? the experience space a storyscape NOT just a storyline apply structure “system thinking” never use a periodTuesday, April 23, 2013
  17. 17. storyscaping is ... to tell an interactive brand story that is ENRICHED in each experience channel.Tuesday, April 23, 2013
  18. 18. what about the competitors?Tuesday, April 23, 2013
  19. 19. what does that mean to your brand?Tuesday, April 23, 2013
  20. 20. your organizing idea...Tuesday, April 23, 2013
  21. 21. KaKi Law Director, UX klaw@sapient.com SapientNitroTuesday, April 23, 2013
  22. 22. Tuesday, April 23, 2013

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