Storyscaping

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  • 1. Storytelling to Storyscaping SapientNitroTuesday, April 23, 2013
  • 2. storytelling sharing of events with words, images, sounds, and/or experiences sometimes with improvisation or embellishmentTuesday, April 23, 2013
  • 3. as brand owners, storytelling has been the most POP powerful way for us to convince and OOH DM win consumers. Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  • 4. and TV plays as the major role in the whole POP communication plan OOH DM Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  • 5. BUT today, its role and format have been dramatically changed.Tuesday, April 23, 2013
  • 6. Tuesday, April 23, 2013
  • 7. this creates a new opportunity for us to connect & engage with our consumers... And we call it StoryscapingTuesday, April 23, 2013
  • 8. is it = integrated Campaign?Tuesday, April 23, 2013
  • 9. is it = 360 influence?Tuesday, April 23, 2013
  • 10. this is what normally people call POP it the integrated OOH DM approach or 360 influence, Consumers the story Brands whatever you call it... Print Packaging ..........Tuesday, April 23, 2013
  • 11. this is how it should look like & we call it Experience Space Consumers BrandsTuesday, April 23, 2013
  • 12. let’s look at some examples:Tuesday, April 23, 2013
  • 13. RenaultTuesday, April 23, 2013
  • 14. Canon Photo ChainTuesday, April 23, 2013
  • 15. Tourism FloridaTuesday, April 23, 2013
  • 16. what makes up of storyscaping? the experience space a storyscape NOT just a storyline apply structure “system thinking” never use a periodTuesday, April 23, 2013
  • 17. storyscaping is ... to tell an interactive brand story that is ENRICHED in each experience channel.Tuesday, April 23, 2013
  • 18. what about the competitors?Tuesday, April 23, 2013
  • 19. what does that mean to your brand?Tuesday, April 23, 2013
  • 20. your organizing idea...Tuesday, April 23, 2013
  • 21. KaKi Law Director, UX klaw@sapient.com SapientNitroTuesday, April 23, 2013
  • 22. Tuesday, April 23, 2013