Storytelling to                          Storyscaping                          SapientNitroTuesday, April 23, 2013
storytelling        sharing of events with words, images, sounds,        and/or experiences        sometimes with        i...
as brand owners,      storytelling has      been the most                               POP      powerful way for      us ...
and TV plays as the      major role in the      whole                                       POP      communication      pl...
BUT today,        its role and format have been dramatically        changed.Tuesday, April 23, 2013
Tuesday, April 23, 2013
this creates a new opportunity for us      to connect & engage with our      consumers...      And we call it      Storysc...
is it =      integrated      Campaign?Tuesday, April 23, 2013
is it =      360      influence?Tuesday, April 23, 2013
this is what      normally      people call                       POP      it the      integrated            OOH          ...
this is how it      should look like &      we call it      Experience      Space                          Consumers   Bra...
let’s look at some examples:Tuesday, April 23, 2013
RenaultTuesday, April 23, 2013
Canon Photo ChainTuesday, April 23, 2013
Tourism FloridaTuesday, April 23, 2013
what makes up of storyscaping?      the experience space      a storyscape NOT just a storyline      apply structure “syst...
storyscaping is ...      to tell an interactive brand story      that is ENRICHED in each      experience channel.Tuesday,...
what about the competitors?Tuesday, April 23, 2013
what does that mean to your        brand?Tuesday, April 23, 2013
your organizing      idea...Tuesday, April 23, 2013
KaKi Law                          Director, UX                          klaw@sapient.com                          SapientN...
Tuesday, April 23, 2013
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Storyscaping

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Storyscaping

  1. 1. Storytelling to Storyscaping SapientNitroTuesday, April 23, 2013
  2. 2. storytelling sharing of events with words, images, sounds, and/or experiences sometimes with improvisation or embellishmentTuesday, April 23, 2013
  3. 3. as brand owners, storytelling has been the most POP powerful way for us to convince and OOH DM win consumers. Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  4. 4. and TV plays as the major role in the whole POP communication plan OOH DM Consumers the story Brands Print Packaging ..........Tuesday, April 23, 2013
  5. 5. BUT today, its role and format have been dramatically changed.Tuesday, April 23, 2013
  6. 6. Tuesday, April 23, 2013
  7. 7. this creates a new opportunity for us to connect & engage with our consumers... And we call it StoryscapingTuesday, April 23, 2013
  8. 8. is it = integrated Campaign?Tuesday, April 23, 2013
  9. 9. is it = 360 influence?Tuesday, April 23, 2013
  10. 10. this is what normally people call POP it the integrated OOH DM approach or 360 influence, Consumers the story Brands whatever you call it... Print Packaging ..........Tuesday, April 23, 2013
  11. 11. this is how it should look like & we call it Experience Space Consumers BrandsTuesday, April 23, 2013
  12. 12. let’s look at some examples:Tuesday, April 23, 2013
  13. 13. RenaultTuesday, April 23, 2013
  14. 14. Canon Photo ChainTuesday, April 23, 2013
  15. 15. Tourism FloridaTuesday, April 23, 2013
  16. 16. what makes up of storyscaping? the experience space a storyscape NOT just a storyline apply structure “system thinking” never use a periodTuesday, April 23, 2013
  17. 17. storyscaping is ... to tell an interactive brand story that is ENRICHED in each experience channel.Tuesday, April 23, 2013
  18. 18. what about the competitors?Tuesday, April 23, 2013
  19. 19. what does that mean to your brand?Tuesday, April 23, 2013
  20. 20. your organizing idea...Tuesday, April 23, 2013
  21. 21. KaKi Law Director, UX klaw@sapient.com SapientNitroTuesday, April 23, 2013
  22. 22. Tuesday, April 23, 2013

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