27. STEWARDSHIP +
Our relationship people are our most dedicated stewards. They figure
out the real goal behind the client request, involve stakeholders, and
keep everyone engaged and playing nicely. They protect baby ideas so
that they have time and space to grow big.
They also understand how an idea solves the key problem and are able
to advocate on behalf of the best possible solution. This start-to-finish
ownership is a responsibility not just for account people but for
everyone in the company, and is a pre-requisite to delivering a
successful solution.
_________?________ +
CRAFT =
BREAKTHROUGH WORK
Tuesday, October 30, 2012
29. Smart Shelf
RFID
Mobile Wallet
Mobile POS
Wayfinding
Driving Sales
Seamless Experience
Look & Feel
Consumer Insights
Digital Behavior
HTML 5
Look & Feel
Adobe Flash
Responsive Design
JS
jQuery
Cloud Computing
Timeline
Cross-selling
Up-selling
AR
QR Code
KPI
API
ROI
SEO
SEM
PHP
Gesture
Second Screen Experience
Interaction Design
Multi Channel Experience
Android
iOS
Voice Recognition
Face Recognition
FireFox
奇虎360
Weibo
QQ
Renren
Weixin
Opea LBS
020
Jiepang
Tmall
diapangSMS
SoLoMo
innovation
creative
camera360
e-commerce
Alipay
XS
UX
A/B Test
Usability
Cocoa
Platform
SNS
wireframes
Site Map
NFC
Tuesday, October 30, 2012
30. Identify Business Needs
Conduct User Research
Assess Competitive Landscape
Explore the Brand
Prioritize & Document Business Requirements
Create Site Map
Conduct Participatory Design
Create Personas & Scenarios
Create User Journey
Develop Experience Model
Explore Visual Design Direction
Create Wireframe & Functional Specs
Create Hi-res Comps & Style Guide
Conduct User Testing
Assemble Content
Identify Voice & Tone Guidelines
Continuously Connect User Feedback
Assist to Measure & Track Results
Tuesday, October 30, 2012
35. STEWARDSHIP +
CONNECTED THINKING +
We believe in the power of connected thinking. Our strategists, planners
writers, and art directors are brilliant at that but often we find that the
best ideas come up in the dialogue between people from different
disciplines. Between planners and designers, writers and technologists,
thinkers and doers.
This back and forth often brings to life insights that could go untapped
when people are left in their own rooms mining the blank page for gold.
CRAFT =
BREAKTHROUGH WORK
Tuesday, October 30, 2012
40. STEWARDSHIP +
CONNECTED THINKING +
CRAFT
It's not enough to have a great idea if it never sees the light of day. The
craftsman collaborates with all of the other stakeholders to make sure
the execution of that great idea is perfect. They troubleshoot and test so
that whatever we create offers the end user an experience that makes a
difference in their day - or in their lives.
=
BREAKTHROUGH WORK
Tuesday, October 30, 2012
