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  • 1. ?How did it all start17th May 1995, Udi Peless & Shai Abramsonestablished a company named “Friendly Machines”.The company developed the first Robotic LawnMower.
  • 2. Our First Prototype A Rover walk behind lawn mower was converted into the first prototype robotic lawn mower.
  • 3. Additional prototypes leading to the “Classic” model
  • 4. Foam mockup of the Classic, final shape
  • 5. First public introduction of the Classic - Sep 1997 at the GLEE show in Birmingham UK
  • 6. Robomow Classic as sold since 1998,about 4000 units were sold in 3 years
  • 7. Company nameIn 1999 we changed our name fromFriendly Machines to Friendly Robotics
  • 8. RL SeriesNew and improved design – the RL series First models launched in 2000 Base Station was added in 2004
  • 9. Vacuum CleanerA joint venture with the Hoover companyled to the introduction of a robotic vacuumcleaner in 2003
  • 10. BrandingIn 2005Became the brand.Friendly Robotics is the name of the company,but its logo is no longer used.
  • 11. Environmental friendlyAlso in 2005, we added to the company the idea of aGreen product, Robomow is making as minimal impacton the environment as possible.
  • 12. RM SeriesIn 2008 we came out to the market with the third generation- the RM series
  • 13. In 2010, distribution was expanded to the modern tradein Europe via the introduction of the Robomow City line
  • 14. Robomow City modelsCity 110 City 100 City 120
  • 15. Stihl / Viking OEM since 2010 iMow product lineiMow MI 322 C iMow MI 555 C 500m² 2000m²
  • 16. Robomow Product Line 2012 RM510 RM200 500m² 250m²Dealerline RL555 600m² RL855 1000m² RL2000 2000m² City100 City110 City120 200m² 500m² 1500m²City lineforchains