How has Technology Spurred the Growth ofFilm?• Technology has always been a force for developing theways that movies are made• The Introduction of synchronous sound with 1927’s The Jazz Singerallowed filmmakers to begin a whole new era of storytelling• Over the years, different filmmakers had tried to increase the width ofthe screen to make films more of a spectacle.• We also see a shift towards low cost production which may make itpossible for unknown talents to be discovered as filmmakers
Historical Example: The shift toWidescreen• From Belton’s “Technology andInnovation”• Post WWII, theaters saw a major drop offin attendance• Families were moving to the suburbs andbegan to engage in more active forms ofrecreation• Theaters had to also compete with theincreasing amount of households that hadtelevision sets• Theaters sought to find ways to makemovie watching a more active experiencefor audiences• Cinerama was a technique that locked 335mm cameras together while shooting thefilm• Produced a viewing angle that was 146degrees wide• Cinerama did not last for too long howeveras it was too cumbersome to shoot and playback• Cinemascope produced a similarwidescreen effect but instead used ananamorphic lens – became a standard inthe industry to give a widescreen effect
3-D and IMAX Movies• Film Studios now are presented with the same conundrum thatstudios in the 1950’s were faced with “How do you keep anaudiences attention that is increasingly diverted?”• The latest iteration is 3D and IMAX• These films create a destination experience for audiences – Theycannot be recreated at home• Releasing movies in a 3D and IMAX format allows them to chargepremium pricing – often 5 more dollars per ticket• What has been your experience in watching a 3D movie? Do you feelthat the industry is really moving in this direction?
The future in film production• As non-linear editing systems become more affordable,we will probably see more and more low budget featurefilms getting bought and released by major studios• Paranormal Activity was made with a budget of $15,000• The film had a 7-day shooting schedule• The film has since made over 100 million dollars at the box office• Colin: $70 Zombie film that played at the Cannes filmfestival• Justin Bieber’s Never Say Never Directors Cut
New Means of ProductionRed Scarlet - X Canon 5D Mark IIWhat is the distance between consumer and professional?
The Future in Film Distribution• Increasingly, we will see film content that is delivered tohouseholds digitally through various means• DVD and Blu-Ray• On-Demand through cable television• Netflix Instant Streaming• Hulu and other online video sites• How have you seen the way that you access mediacontent change over the past 5 years? What do you seehappening in the future of film?
Crowdsourced Projects• Crowdsourced projects drawon the technological skills ofa wide user base• Science fiction film Iron Sky,was created through the talentsof over 2000 members• Star Wars Uncut