11 mobile growth hacks. Presentation at LTV>CPI, Wooga, Berlin 27/02/2014

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11 mobile growth hacks, and a framework.
Presentation at LTV>CPI conference, organised by Wooga, Berlin 27/02/2014

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  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • http://techcrunch.com/2013/02/09/mailboxs-virtual-queue-succeeds-in-the-waiting-game-where-peter-molyneuxs-curiosity-stumbles/
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • As spotted by PocketGamer (via Eurogamer), after playing Dungeon Keeper for a time, players don't get to tap any star rating they wish - instead, they are presented with a question, asking them if they believe the game deserves "1-4 stars" or "5 stars" and if you select the 5-star option, then you're automatically taken to the Play Store to rate it, but anything less and you're brought to a new "feedback" prompt, which asks, "What would it take to make Dungeon Keeper a 5-star game?" From here you can choose "email us" or "not now."
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 2007200820092010201120122013 European Union12,397,498.0 12,466,896.5 11,752,175.4 12,256,226.4 12,649,146.5 12,957,700.3 13,381,221.5
  • 11 mobile growth hacks. Presentation at LTV>CPI, Wooga, Berlin 27/02/2014

    1. 1. 11 mobile growth hacks LTV>CPI 27 February 2014
    2. 2. Invest $0.1M - $15M into tech companies with $B potential Invest across Europe, help businesses go international Have invested in >120 companies over last 13 years 2
    3. 3. Some of our team 3
    4. 4. What I won’t talk about today… 4
    5. 5. Defining mobile growth hacking How to efficiently acquire active mobile users, without mobile advertising 5
    6. 6. 11 mobile growth hacks Word of mouth App store optimization Fit into social occasions App SEO Have personality App discovery services Use scarcity Review optimization Get talked about Use existing users Install -> Active Mobile web – mobile app Internal triggers Multi-level marketing Push messaging 6
    7. 7. 11 mobile growth hacks Word of mouth Fit into social occasions Have personality Use scarcity Get talked about 7
    8. 8. Fit into social occasions 8
    9. 9. Have personality 9
    10. 10. Use scarcity 10
    11. 11. Get talked about 11
    12. 12. Get talked about 12
    13. 13. 11 mobile growth hacks App store optimization App SEO App discovery services Review optimization 13
    14. 14. App store SEO 14
    15. 15. App discovery services 15
    16. 16. Review optimization 16
    17. 17. 11 mobile growth hacks Use existing users Mobile web – mobile app Multi-level marketing 17
    18. 18. Mobile web -> mobile app 18
    19. 19. Multi-level marketing 19
    20. 20. 11 mobile growth hacks Install -> Active Internal triggers Push messaging 20
    21. 21. Internal triggers 21
    22. 22. Internal triggers 22
    23. 23. Push messaging: 3 good, 1 bad 23
    24. 24. 11 mobile growth hacks Word of mouth App store optimization Fit into social occasions App SEO Have personality App discovery services Use scarcity Review optimization Get talked about Use existing users Install -> Active Mobile web – mobile app Internal triggers Multi-level marketing Push messaging 24

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