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  • 1. Fewer than 1/4 of films shown at Sundance get distribution deals. ~ New York Times January 2010
  • 2. 1999 DVD Sales/Rentals: $00.8 billion 2007 DVD Sales/Rentals: $23.4 billion ~ One Touch Intelligence October 2009
  • 3. DVD rentals up 5% in 2009. Value per rental down 4%. ~ Wall Street Journal
  • 4. DVD sales revenue: 8% in 2008 13% in 2009 ~ Entertainment Merchants Association ~ Wall Street Journal
  • 5. Online film sales accounted for 0.3% of all film sales in 2009. ~ Slate.com
  • 6. Historically, filmmakers have received just 20% of each theater ticket or standard movie rental. ~ New York Times 1988
  • 7. Independent producers typically receive approximately 50% of advertising revenue in online distribution deals. ~ sourced from multiple popular services
  • 8. 22% of Americans cut their cable or satellite tv services from 2008 to 2009. ~ Pew Research Center July 2009
  • 9. 32% who cancelled cable or tv services in 2008-2009 connected their television to a computer to view online video instead. ~ Pew Research Center March 2010
  • 10. 35% of all internet users have watched television programs or movies online. ~ Pew Research Center March 2010
  • 11. 52% of internet users aged 18-29 have watched television programs or movies online. ~ Pew Research Center March 2010
  • 12. 40% of online consumers in North America are willing to tolerate more advertising to support free content. ~ Nielsen Media Research February 2010
  • 13. 39% of online consumers in North America are willing to pay for professional content. ~ Nielsen Media Research February 2010
  • 14. 8% of online consumers have paid for professionally produced video online. ~ Nielsen Media Research February 2010
  • 15. 25% of illegal movie downloaders in Australia say they don’t pay because they can’t find the films on DVD. ~ news.com.au May 07, 2010
  • 16. Provided with a convenient method to legally pay for movies, 2/3 of illegal downloaders in Australia would pay $2 - $5 per film. ~ news.com.au May 07, 2010
  • 17. 30% of existing online video viewers say they are ready to stream movie rentals for $2-3. ~ Digitalsmiths 2009 “TV Anywhere Survey”
  • 18. 54% of Netflix subscribers regularly use the ‘Watch Instantly’ streaming video option. ~ One Touch Intelligence October 2009
  • 19. 52% of online consumers prefer to make micropayments for individual video content, rather than subscribe to a source. ~ Nielsen Media Research February 2010
  • 20. 76% of mobile users pay directly for content. 54% pay for music, movies and entertainment. ~ Morgan Stanley Research April 12, 2010
  • 21. 65% of iPhone/iTouch game apps are purchased, not free. 73% of entertainment content apps for iPhone/iTouch are purchased. ~ Morgan Stanley Research April 12, 2010
  • 22. 1/3 of the top 100 YouTube videos are typically pirated. ~ TubeMogul January, 2010
  • 23. 15% of viewers stop watching when they see a pre-roll ad. ~ TubeMogul February 2010
  • 24. 81.19% of viewers click away when a video to rebuffers. ~ TubeMogul December 2009
  • 25. Just 17% of YouTube video is user generated content now. ~ TubeMogul January 2010
  • 26. From a cross-section of Brightcove clients, 32% say their online videos are not profitable. 18% say online video is profitable. ~ Brightcove / TubeMogul Quarterly Research Report, Q1 2010
  • 27. 16% of clients polled by Brightcove intend to sell video content via pay-per-download in 2010. 17% plan to sell by subscription. ~ Brightcove / TubeMogul Quarterly Research Report, Q1 2010
  • 28. 73% of colleges report increasing demand for existing online courses. 66% report increasing demand for new online courses. ~ The Sloan Consortium January, 2010
  • 29. 24% of adult students are enrolled in online classes. 11% of all higher education registration is for online courses. ~ Eduventures, Inc. December 2009
  • 30. 100 million Americans pay for television services ~ Netflix May 30, 2010
  • 31. Netflix anticipates that streaming will take over their mail service by 2014. ~ Netflix May 30, 2010
  • 32. 38% of online video viewers watch educational content. 21% watch sports content. ~ Pew Research Center June 3, 2010