Fewer than 1/4 of films shown at
 Sundance get distribution deals.

            ~ New York Times
              January 2010
1999 DVD Sales/Rentals: $00.8 billion
2007 DVD Sales/Rentals: $23.4 billion

           ~ One Touch Intelligence
         ...
DVD rentals up 5% in 2009.
Value per rental down 4%.

        ~ Wall Street Journal
DVD sales revenue:
   8% in 2008
  13% in 2009

 ~ Entertainment Merchants Association
          ~ Wall Street Journal
Online film sales accounted for
 0.3% of all film sales in 2009.

            ~ Slate.com
Historically, filmmakers have
received just 20% of each theater
 ticket or standard movie rental.

            ~ New York T...
Independent producers typically
  receive approximately 50% of
      advertising revenue in
    online distribution deals....
22% of Americans cut their
cable or satellite tv services
    from 2008 to 2009.
         ~ Pew Research Center
          ...
32% who cancelled cable or tv
services in 2008-2009 connected
their television to a computer to
    view online video inst...
35% of all internet users
  have watched television
programs or movies online.
        ~ Pew Research Center
             ...
52% of internet users aged
18-29 have watched television
 programs or movies online.
         ~ Pew Research Center
      ...
40% of online consumers in
North America are willing to
tolerate more advertising to
    support free content.
        ~ N...
39% of online consumers in
North America are willing to
pay for professional content.
        ~ Nielsen Media Research
   ...
8% of online consumers have
   paid for professionally
  produced video online.
        ~ Nielsen Media Research
         ...
25% of illegal movie downloaders in
Australia say they don’t pay because
 they can’t find the films on DVD.

              ~...
Provided with a convenient
 method to legally pay for movies,
    2/3 of illegal downloaders in
Australia would pay $2 - $...
30% of existing online video
 viewers say they are ready to
stream movie rentals for $2-3.

               ~ Digitalsmiths...
54% of Netflix subscribers
regularly use the ‘Watch Instantly’
     streaming video option.

           ~ One Touch Intelli...
52% of online consumers prefer
  to make micropayments for
individual video content, rather
  than subscribe to a source.
...
76% of mobile users pay
  directly for content.
54% pay for music, movies
   and entertainment.
      ~ Morgan Stanley Res...
65% of iPhone/iTouch game
   apps are purchased, not free.

73% of entertainment content apps
 for iPhone/iTouch are purch...
1/3 of the top 100 YouTube
videos are typically pirated.
           ~ TubeMogul
           January, 2010
15% of viewers stop watching
 when they see a pre-roll ad.

            ~ TubeMogul
           February 2010
81.19% of viewers click away
 when a video to rebuffers.

           ~ TubeMogul
          December 2009
Just 17% of YouTube video
is user generated content now.

           ~ TubeMogul
           January 2010
From a cross-section of Brightcove
clients, 32% say their online videos
          are not profitable.
18% say online video ...
16% of clients polled by Brightcove
  intend to sell video content via
     pay-per-download in 2010.
 17% plan to sell by...
73% of colleges report increasing
demand for existing online courses.
66% report increasing demand for
      new online co...
24% of adult students are
    enrolled in online classes.

   11% of all higher education
registration is for online cours...
100 million Americans pay
  for television services

          ~ Netflix
         May 30, 2010
Netflix anticipates that
 streaming will take over
their mail service by 2014.
            ~ Netflix
           May 30, 2010
38% of online video viewers
watch educational content.
21% watch sports content.
         ~ Pew Research Center
          ...
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Quotes data-eye candy-july2010

  1. 1. Fewer than 1/4 of films shown at Sundance get distribution deals. ~ New York Times January 2010
  2. 2. 1999 DVD Sales/Rentals: $00.8 billion 2007 DVD Sales/Rentals: $23.4 billion ~ One Touch Intelligence October 2009
  3. 3. DVD rentals up 5% in 2009. Value per rental down 4%. ~ Wall Street Journal
  4. 4. DVD sales revenue: 8% in 2008 13% in 2009 ~ Entertainment Merchants Association ~ Wall Street Journal
  5. 5. Online film sales accounted for 0.3% of all film sales in 2009. ~ Slate.com
  6. 6. Historically, filmmakers have received just 20% of each theater ticket or standard movie rental. ~ New York Times 1988
  7. 7. Independent producers typically receive approximately 50% of advertising revenue in online distribution deals. ~ sourced from multiple popular services
  8. 8. 22% of Americans cut their cable or satellite tv services from 2008 to 2009. ~ Pew Research Center July 2009
  9. 9. 32% who cancelled cable or tv services in 2008-2009 connected their television to a computer to view online video instead. ~ Pew Research Center March 2010
  10. 10. 35% of all internet users have watched television programs or movies online. ~ Pew Research Center March 2010
  11. 11. 52% of internet users aged 18-29 have watched television programs or movies online. ~ Pew Research Center March 2010
  12. 12. 40% of online consumers in North America are willing to tolerate more advertising to support free content. ~ Nielsen Media Research February 2010
  13. 13. 39% of online consumers in North America are willing to pay for professional content. ~ Nielsen Media Research February 2010
  14. 14. 8% of online consumers have paid for professionally produced video online. ~ Nielsen Media Research February 2010
  15. 15. 25% of illegal movie downloaders in Australia say they don’t pay because they can’t find the films on DVD. ~ news.com.au May 07, 2010
  16. 16. Provided with a convenient method to legally pay for movies, 2/3 of illegal downloaders in Australia would pay $2 - $5 per film. ~ news.com.au May 07, 2010
  17. 17. 30% of existing online video viewers say they are ready to stream movie rentals for $2-3. ~ Digitalsmiths 2009 “TV Anywhere Survey”
  18. 18. 54% of Netflix subscribers regularly use the ‘Watch Instantly’ streaming video option. ~ One Touch Intelligence October 2009
  19. 19. 52% of online consumers prefer to make micropayments for individual video content, rather than subscribe to a source. ~ Nielsen Media Research February 2010
  20. 20. 76% of mobile users pay directly for content. 54% pay for music, movies and entertainment. ~ Morgan Stanley Research April 12, 2010
  21. 21. 65% of iPhone/iTouch game apps are purchased, not free. 73% of entertainment content apps for iPhone/iTouch are purchased. ~ Morgan Stanley Research April 12, 2010
  22. 22. 1/3 of the top 100 YouTube videos are typically pirated. ~ TubeMogul January, 2010
  23. 23. 15% of viewers stop watching when they see a pre-roll ad. ~ TubeMogul February 2010
  24. 24. 81.19% of viewers click away when a video to rebuffers. ~ TubeMogul December 2009
  25. 25. Just 17% of YouTube video is user generated content now. ~ TubeMogul January 2010
  26. 26. From a cross-section of Brightcove clients, 32% say their online videos are not profitable. 18% say online video is profitable. ~ Brightcove / TubeMogul Quarterly Research Report, Q1 2010
  27. 27. 16% of clients polled by Brightcove intend to sell video content via pay-per-download in 2010. 17% plan to sell by subscription. ~ Brightcove / TubeMogul Quarterly Research Report, Q1 2010
  28. 28. 73% of colleges report increasing demand for existing online courses. 66% report increasing demand for new online courses. ~ The Sloan Consortium January, 2010
  29. 29. 24% of adult students are enrolled in online classes. 11% of all higher education registration is for online courses. ~ Eduventures, Inc. December 2009
  30. 30. 100 million Americans pay for television services ~ Netflix May 30, 2010
  31. 31. Netflix anticipates that streaming will take over their mail service by 2014. ~ Netflix May 30, 2010
  32. 32. 38% of online video viewers watch educational content. 21% watch sports content. ~ Pew Research Center June 3, 2010
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