Essential travel

Essentialtravel.co.uk Site Clinic ROB MILLARD

Firstly, is all content link worthy?Top Pages ReportWhat are the themes?What works best?Would you link to it?

ROB MILLARDEducate your writers about promoting theirwork through a promotion network Social Publish Content RSS Outreach

ROB MILLARDMotivate your writers to promote Publish content Promote Review your (give them a approach checklist) Acknowledge Measure success results publicly

ROB MILLARDGet more from your social networksYou have a lot of followers, but are you reaching people with the propensity tolink? Use the likes of http://www.followerwonk.com to identify bloggers.

ROB MILLARDGet more from your social networksAre you tweeting at the right time of day to get the most from your content? Usehttp://www.crowdbooster.com/ - also shows your most influential tweets, and topretweeters.

ROB MILLARDPublish full RSS with absolute linksOther sites might republish it, and links will show that you’re the original source.Link back to your high value keywords from your copy too. In addition, RSS usersare more likely to share and link to your content if they can actually read it.

ROB MILLARDWhat’s the difference between “Magazine”and “Blog”?Put yourself in the users shoes. Does this make it harder to promote whenthey’re split out? Run usability testing and card sorting.http://www.currybet.net/cbet_blog/2010/06/10-tips-for-ambush-guerilla-us.phphttp://www.boxesandarrows.com/view/card_sorting_a_definitive_guide

ROB MILLARDSplit test position and style of social buttonsUse javascript events in Google analytics, although the quality of the content willaffect this test as it can’t run in parallel.Possibly use a split testing tool?

ROB MILLARDBloggers email digestDo soft outreach - retweet them etc, interact with them. Once you have a warmrelationship after a month or two, invite them to your “exclusive bloggers emaildigest”.https://www.google.co.uk/search?aq=f&ix=seb&sourceid=chrome&ie=UTF-8&q=travel+blog+intitle%3A%22round+up%22%7C%22roundup%22

ROB MILLARDYou should still do all the other stuff Guest posting Etc. Ego bait Link building Low level Infographics

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Essential travel

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