Cool tools – how technology is changing the way we
         communicate with our supporters
                  Robert McAll...
Presentation Title or Product Name



Cool tools
  Listening Tools
  ImplementingTools
  Measuring/Monitoring Tools
  Stra...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #3
Presentation Title or Product Name



Listening Tools
  RSS
  Widgets
  Google Alerts
  Social Media Firehose
  Technorati...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #5
Presentation Title or Product Name



What is an RSS Feed


  RSS is a family of Web feed formats used to publish frequent...
Presentation Title or Product Name



Innovative ways to use them
  Mobile Phones
  Igoogle
  Widgets




                ...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #8
Presentation Title or Product Name



Google Alerts




                http://www.google.com/alerts




                 ...
Presentation Title or Product Name



Social Media Firehose
                        http://pipes.yahoo.com/update_maker/so...
Presentation Title or Product Name



Technorati Search




   http://technorati.com/search/




                         ...
Presentation Title or Product Name



Twitter Search
                                   www.search.twitter.com




       ...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #13
Presentation Title or Product Name



Implementing tools
  Facebook
  Twitter
  RSS
  You Tube
  Flickr




              ...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #15
Presentation Title or Product Name



Facebook Integration.
  Build a Facebook App?
  Why?
  – More than 150 million activ...
Presentation Title or Product Name



What if you could have a presence on Facebook?
So that you could…
   –   Publish you...
Presentation Title or Product Name



What might this look like?




                             Blackbaud’s Conference f...
Presentation Title or Product Name



Benefits of building a Facebook App
  Gives you a ‘PLACE’ on Facebook
  Can organise...
Presentation Title or Product Name



Twitter




          Blackbaud’s Conference for Not-For-Profits — London | Presente...
Presentation Title or Product Name



Twitter Tips                                                        Followers
      ...
Presentation Title or Product Name



Twitter tools


  Tweetlater
  Twitpic
  Tweetstats
  Tweetdeck
  Compare your twitt...
Presentation Title or Product Name



iGoogle
 So using RSS feeds adding these to Google (or creating easy links to
 add t...
Presentation Title or Product Name




Yahoo Feeds




      Blackbaud’s Conference for Not-For-Profits — London | Present...
Presentation Title or Product Name



You Tube




           Blackbaud’s Conference for Not-For-Profits — London | Presen...
Presentation Title or Product Name
Photo Sharing




                Blackbaud’s Conference for Not-For-Profits — London |...
Presentation Title or Product Name



Photo Sharing
 Flickr, OVI, Vox
 Linked to Blogs




                    Blackbaud’s...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #28
Presentation Title or Product Name



Measuring Tools
 Google Analytics
 Heatmaps
 Content Comparison
 Twitter Analysis


...
Presentation Title or Product Name



Google Analytics




                   Blackbaud’s Conference for Not-For-Profits —...
Presentation Title or Product Name



Google Analytics




                   Blackbaud’s Conference for Not-For-Profits —...
Presentation Title or Product Name



HeatMapping

                                                       http://crazyegg....
Presentation Title or Product Name



Content Comparison




                     Blackbaud’s Conference for Not-For-Profi...
Presentation Title or Product Name



Content Comparison




                     Blackbaud’s Conference for Not-For-Profi...
Presentation Title or Product Name



Twitter Analytics
  TwitterAnalyzer




  Twitalyzer




                    Blackba...
Presentation Title or Product Name



Finally
           Try New Things
          But not all at once.




               ...
Presentation Title or Product Name




Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #37
Presentation Title or Product Name



Finally
           Try New Things
          But not all at once.
                 Te...
Presentation Title or Product Name



Useful Resources
 www.netwitsthinktank.com
 www.blackbaud.co.uk/thetranslator
 www.b...
Presentation Title or Product Name



Questions




                          Robert.mcallen@blackbaud.co.uk
             ...
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Cool Tools

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A look at some of the latest tools and techniques for online promotion and fundraising. Discussing some best practice and tips around social networking and maintaining a high profile online presence. The main focus is on tools that can make your life easier online and when building a presence online.

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Cool Tools

  1. 1. Cool tools – how technology is changing the way we communicate with our supporters Robert McAllen Program Manager Blackbaud
  2. 2. Presentation Title or Product Name Cool tools Listening Tools ImplementingTools Measuring/Monitoring Tools Strategy Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #2
  3. 3. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #3
  4. 4. Presentation Title or Product Name Listening Tools RSS Widgets Google Alerts Social Media Firehose Technorati Search Twitter Search Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #4
  5. 5. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #5
  6. 6. Presentation Title or Product Name What is an RSS Feed RSS is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a "feed," "web feed," or "channel") includes full or summarized text plus metadata such as publish dates and authors. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. Courtesy : Wikipedia. Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #6
  7. 7. Presentation Title or Product Name Innovative ways to use them Mobile Phones Igoogle Widgets Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #7
  8. 8. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #8
  9. 9. Presentation Title or Product Name Google Alerts http://www.google.com/alerts Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #9
  10. 10. Presentation Title or Product Name Social Media Firehose http://pipes.yahoo.com/update_maker/soci al_media_fire_hose Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #10
  11. 11. Presentation Title or Product Name Technorati Search http://technorati.com/search/ Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #11
  12. 12. Presentation Title or Product Name Twitter Search www.search.twitter.com Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #12
  13. 13. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #13
  14. 14. Presentation Title or Product Name Implementing tools Facebook Twitter RSS You Tube Flickr Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #14
  15. 15. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #15
  16. 16. Presentation Title or Product Name Facebook Integration. Build a Facebook App? Why? – More than 150 million active users – More than half of Facebook users are outside of Higher Education – The fastest growing demographic is those 30 years old and older – Average user has 100 friends on the site – More than 3 billion minutes are spent on Facebook each day (worldwide) – More than 13 million users update their statuses at least once each day – More than 3 million users become fans of Pages each day – More than 800 million photos uploaded to the site each month – More than 5 million videos uploaded each month – More than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month – More than 2 million events created each month – More than 20 million active user groups exist on the site Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #16
  17. 17. Presentation Title or Product Name What if you could have a presence on Facebook? So that you could… – Publish your News and Events – Acquire Constituents – Collect Donations – Leverage Facebook friendships and features to spread the word ? And what if while this was all happening on Facebook… – Constituents were captured – Donations were downloaded – And new users were added to your CRM? Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #17
  18. 18. Presentation Title or Product Name What might this look like? Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #18
  19. 19. Presentation Title or Product Name Benefits of building a Facebook App Gives you a ‘PLACE’ on Facebook Can organise your supporters to one place. Excellent viral marketing potential Sponsorship possibilities Encourages traffic to your own site – In fact is your own site. Engaging your users Tracking Analytics!! Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #19
  20. 20. Presentation Title or Product Name Twitter Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #20
  21. 21. Presentation Title or Product Name Twitter Tips Followers 60 Update your Bio 50 Followers, 48 Post often but keep it relevant 40 Make it easy to find you 30 Comment on others 20 10 Thank people 0 Follow others Monday Tuesday Wednesday Thursday Friday Link it into overall fundraising efforts – Don’t rely on Twitter alone. Publicise Inform Update Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #21
  22. 22. Presentation Title or Product Name Twitter tools Tweetlater Twitpic Tweetstats Tweetdeck Compare your twitter account to anothers – Twitter-friends. Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #22
  23. 23. Presentation Title or Product Name iGoogle So using RSS feeds adding these to Google (or creating easy links to add the feeds to Google, Bebo, Facebook etc gives the organisation a way to get their info onto millions of homepages. iGoogle Demo Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #23
  24. 24. Presentation Title or Product Name Yahoo Feeds Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #24
  25. 25. Presentation Title or Product Name You Tube Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #25
  26. 26. Presentation Title or Product Name Photo Sharing Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #26
  27. 27. Presentation Title or Product Name Photo Sharing Flickr, OVI, Vox Linked to Blogs Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #27
  28. 28. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #28
  29. 29. Presentation Title or Product Name Measuring Tools Google Analytics Heatmaps Content Comparison Twitter Analysis Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #29
  30. 30. Presentation Title or Product Name Google Analytics Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #30
  31. 31. Presentation Title or Product Name Google Analytics Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #31
  32. 32. Presentation Title or Product Name HeatMapping http://crazyegg.com/ Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #32
  33. 33. Presentation Title or Product Name Content Comparison Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #33
  34. 34. Presentation Title or Product Name Content Comparison Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #34
  35. 35. Presentation Title or Product Name Twitter Analytics TwitterAnalyzer Twitalyzer Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #35
  36. 36. Presentation Title or Product Name Finally Try New Things But not all at once. Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #36
  37. 37. Presentation Title or Product Name Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #37
  38. 38. Presentation Title or Product Name Finally Try New Things But not all at once. Test Test Test again. Optimise Content Analytics Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #38
  39. 39. Presentation Title or Product Name Useful Resources www.netwitsthinktank.com www.blackbaud.co.uk/thetranslator www.blackbaud.com/connections www.mashable.com www.blackbaud.com/thebaudcast Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #39
  40. 40. Presentation Title or Product Name Questions Robert.mcallen@blackbaud.co.uk www.blackbaud.co.uk/thetranslator Twitter.com/robmcallen Blackbaud’s Conference for Not-For-Profits — London | Presenter’s Name | Page #40

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