What is it?To enable charities to maximise the potential of mobile fundraising and donor interaction via mobile technologi...
What is it?<br />
<ul><li>The phone is the first truly personal medium
The first mass penetration mechanism
Tomorrows technology today
The phone is always carried
The phone is the first always on mass medium
Only mobile provides a built in payment channel
Mobile makes traditional media interactive</li></ul>Why mobile?<br />
Why now?<br />
Mobile Devices<br />
Remember Online?<br /><ul><li> 1997:A few of US charities tried online giving with No Results</li></ul>k<br /><ul><li> Ske...
 1998:US online donors gave a mere $300K
 Americans:	Gain more confidence in online transactions
 1999: 		US online donors give over $10 million
Skeptics: 	Search for other technological advances to doubt
2007: 		US online donors gave $10.44 Billion
2008: US Online Giving estimated at $15.42 Billion -Blackbaud</li></li></ul><li>Raised£15.1m<br />in text donations<br />
DEC EAST AFRICA APPEAL <br />RAISED £1,500,000<br />
Who can Give?<br />
How Much?<br />
How does this work?<br />SHORT CODE	: 70003<br />KEYWORD 	: ORANG1<br />
Why Not? (Historical)<br /><ul><li>Barrier 1 – Charging of VAT on donations
Barrier 2 – High operator charges on text donations
Barrier 3 – Lack of Knowledge in the sector of how to use the service.
Barrier 4 - Administrative and logistical burden of gift aid on text messages
Barrier 5 – The attitude of charities and non-profits </li></li></ul><li>Barriers removed<br />
Why Social?<br />How many more will convert via simple, instant donations?<br />
Why Video?<br /> Video is the  most compelling online catalyst to inspire people to act.<br />Retail site visitors who vie...
Charity and Mobile<br />1) Charity revenues dropping<br />2) Aging donor profile – access to new supporters <br />
Decline in Traditional Media<br />TRADITIONAL MARKETING<br />Direct mail<br />Advertising <br />Cold call<br />Email <br /...
Diminishing returns
High up front costs
Decreasing email open rates
Limited analytics</li></li></ul><li>Digital Media is exploding<br />DIGITAL MARKETING IS EXPLODING<br /><ul><li>Mobile fun...
SMS marketing
Video marketing
QR codes
Mobile optimised
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Blackbaud mobile

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  • Blackbaud mobile

    1. 1.
    2. 2. What is it?To enable charities to maximise the potential of mobile fundraising and donor interaction via mobile technologies and social media .<br />
    3. 3. What is it?<br />
    4. 4. <ul><li>The phone is the first truly personal medium
    5. 5. The first mass penetration mechanism
    6. 6. Tomorrows technology today
    7. 7. The phone is always carried
    8. 8. The phone is the first always on mass medium
    9. 9. Only mobile provides a built in payment channel
    10. 10. Mobile makes traditional media interactive</li></ul>Why mobile?<br />
    11. 11. Why now?<br />
    12. 12. Mobile Devices<br />
    13. 13. Remember Online?<br /><ul><li> 1997:A few of US charities tried online giving with No Results</li></ul>k<br /><ul><li> Skeptics: "It will never compare to traditional fundraising
    14. 14. 1998:US online donors gave a mere $300K
    15. 15. Americans: Gain more confidence in online transactions
    16. 16. 1999: US online donors give over $10 million
    17. 17. Skeptics: Search for other technological advances to doubt
    18. 18. 2007: US online donors gave $10.44 Billion
    19. 19. 2008: US Online Giving estimated at $15.42 Billion -Blackbaud</li></li></ul><li>Raised£15.1m<br />in text donations<br />
    20. 20. DEC EAST AFRICA APPEAL <br />RAISED £1,500,000<br />
    21. 21. Who can Give?<br />
    22. 22. How Much?<br />
    23. 23. How does this work?<br />SHORT CODE : 70003<br />KEYWORD : ORANG1<br />
    24. 24. Why Not? (Historical)<br /><ul><li>Barrier 1 – Charging of VAT on donations
    25. 25. Barrier 2 – High operator charges on text donations
    26. 26. Barrier 3 – Lack of Knowledge in the sector of how to use the service.
    27. 27. Barrier 4 - Administrative and logistical burden of gift aid on text messages
    28. 28. Barrier 5 – The attitude of charities and non-profits </li></li></ul><li>Barriers removed<br />
    29. 29. Why Social?<br />How many more will convert via simple, instant donations?<br />
    30. 30. Why Video?<br /> Video is the most compelling online catalyst to inspire people to act.<br />Retail site visitors who view video stay 2 minutes longer and are 64% more likely to convert than other site visitors <br />Conscore Aug 2010<br />How many more will convert via simple, instant donations?<br />
    31. 31. Charity and Mobile<br />1) Charity revenues dropping<br />2) Aging donor profile – access to new supporters <br />
    32. 32. Decline in Traditional Media<br />TRADITIONAL MARKETING<br />Direct mail<br />Advertising <br />Cold call<br />Email <br />Trade shows <br />TRADITIONAL MARKETING IS DECLINING<br /><ul><li>Decreasing readership
    33. 33. Diminishing returns
    34. 34. High up front costs
    35. 35. Decreasing email open rates
    36. 36. Limited analytics</li></li></ul><li>Digital Media is exploding<br />DIGITAL MARKETING IS EXPLODING<br /><ul><li>Mobile fundraising
    37. 37. SMS marketing
    38. 38. Video marketing
    39. 39. QR codes
    40. 40. Mobile optimised
    41. 41. Social Media
    42. 42. Blogs</li></ul>NEW MARKETING <br />
    43. 43. Building an Integrated Appeal<br />Mobile optimised<br />Mobile<br />fundraising<br />You tube video <br />Facebook page<br />Blogs<br />Analytics<br />Web page<br />QR codes<br />Social media<br />
    44. 44. One App to bind them all?<br />
    45. 45. create<br />
    46. 46. Stage 1. Create.<br />create<br />
    47. 47. create<br />
    48. 48. Create<br />
    49. 49. create<br />
    50. 50. pROMOTE<br />
    51. 51.
    52. 52. PROMOTE<br />QR Codes<br />Banners<br />Short URL<br />
    53. 53. Promote<br />Landing Page<br />Mobile App<br />
    54. 54. promote<br />Facebook Tab<br />Facebook App<br />
    55. 55. promote<br />Widgets<br />Real time TotoMeters<br />
    56. 56. Text Blackbaud to 88080<br />Try yourself<br />
    57. 57. learn<br />
    58. 58. Learn<br />
    59. 59. Integrate<br />
    60. 60. integrate<br />
    61. 61.
    62. 62. Regular Giving<br />Video<br />Social Media<br />Integrated<br />Events<br />Peer to peer events<br />Data<br />Targeted<br />Real time Totometer for events<br />Polls<br />Surveys<br />Quizzes<br />Free inbound text collections<br /> Unlimited Sub Keywords<br />So what set’s it apart?<br />
    63. 63. Questions?<br />

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