Your SlideShare is downloading. ×
0
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Blackbaud mobile
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blackbaud mobile

587

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
587
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • TITLE SLIDE.
  • Section header
  • Transcript

    • 1.
    • 2. What is it?To enable charities to maximise the potential of mobile fundraising and donor interaction via mobile technologies and social media .<br />
    • 3. What is it?<br />
    • 4. <ul><li>The phone is the first truly personal medium
    • 5. The first mass penetration mechanism
    • 6. Tomorrows technology today
    • 7. The phone is always carried
    • 8. The phone is the first always on mass medium
    • 9. Only mobile provides a built in payment channel
    • 10. Mobile makes traditional media interactive</li></ul>Why mobile?<br />
    • 11. Why now?<br />
    • 12. Mobile Devices<br />
    • 13. Remember Online?<br /><ul><li> 1997:A few of US charities tried online giving with No Results</li></ul>k<br /><ul><li> Skeptics: "It will never compare to traditional fundraising
    • 14. 1998:US online donors gave a mere $300K
    • 15. Americans: Gain more confidence in online transactions
    • 16. 1999: US online donors give over $10 million
    • 17. Skeptics: Search for other technological advances to doubt
    • 18. 2007: US online donors gave $10.44 Billion
    • 19. 2008: US Online Giving estimated at $15.42 Billion -Blackbaud</li></li></ul><li>Raised£15.1m<br />in text donations<br />
    • 20. DEC EAST AFRICA APPEAL <br />RAISED £1,500,000<br />
    • 21. Who can Give?<br />
    • 22. How Much?<br />
    • 23. How does this work?<br />SHORT CODE : 70003<br />KEYWORD : ORANG1<br />
    • 24. Why Not? (Historical)<br /><ul><li>Barrier 1 – Charging of VAT on donations
    • 25. Barrier 2 – High operator charges on text donations
    • 26. Barrier 3 – Lack of Knowledge in the sector of how to use the service.
    • 27. Barrier 4 - Administrative and logistical burden of gift aid on text messages
    • 28. Barrier 5 – The attitude of charities and non-profits </li></li></ul><li>Barriers removed<br />
    • 29. Why Social?<br />How many more will convert via simple, instant donations?<br />
    • 30. Why Video?<br /> Video is the most compelling online catalyst to inspire people to act.<br />Retail site visitors who view video stay 2 minutes longer and are 64% more likely to convert than other site visitors <br />Conscore Aug 2010<br />How many more will convert via simple, instant donations?<br />
    • 31. Charity and Mobile<br />1) Charity revenues dropping<br />2) Aging donor profile – access to new supporters <br />
    • 32. Decline in Traditional Media<br />TRADITIONAL MARKETING<br />Direct mail<br />Advertising <br />Cold call<br />Email <br />Trade shows <br />TRADITIONAL MARKETING IS DECLINING<br /><ul><li>Decreasing readership
    • 33. Diminishing returns
    • 34. High up front costs
    • 35. Decreasing email open rates
    • 36. Limited analytics</li></li></ul><li>Digital Media is exploding<br />DIGITAL MARKETING IS EXPLODING<br /><ul><li>Mobile fundraising
    • 37. SMS marketing
    • 38. Video marketing
    • 39. QR codes
    • 40. Mobile optimised
    • 41. Social Media
    • 42. Blogs</li></ul>NEW MARKETING <br />
    • 43. Building an Integrated Appeal<br />Mobile optimised<br />Mobile<br />fundraising<br />You tube video <br />Facebook page<br />Blogs<br />Analytics<br />Web page<br />QR codes<br />Social media<br />
    • 44. One App to bind them all?<br />
    • 45. create<br />
    • 46. Stage 1. Create.<br />create<br />
    • 47. create<br />
    • 48. Create<br />
    • 49. create<br />
    • 50. pROMOTE<br />
    • 51.
    • 52. PROMOTE<br />QR Codes<br />Banners<br />Short URL<br />
    • 53. Promote<br />Landing Page<br />Mobile App<br />
    • 54. promote<br />Facebook Tab<br />Facebook App<br />
    • 55. promote<br />Widgets<br />Real time TotoMeters<br />
    • 56. Text Blackbaud to 88080<br />Try yourself<br />
    • 57. learn<br />
    • 58. Learn<br />
    • 59. Integrate<br />
    • 60. integrate<br />
    • 61.
    • 62. Regular Giving<br />Video<br />Social Media<br />Integrated<br />Events<br />Peer to peer events<br />Data<br />Targeted<br />Real time Totometer for events<br />Polls<br />Surveys<br />Quizzes<br />Free inbound text collections<br /> Unlimited Sub Keywords<br />So what set’s it apart?<br />
    • 63. Questions?<br />

    ×