Barrier 2 – High operator charges on text donations
Barrier 3 – Lack of Knowledge in the sector of how to use the service.
Barrier 4 - Administrative and logistical burden of gift aid on text messages
Barrier 5 – The attitude of charities and non-profits
Why Social? How many more will convert via simple, instant donations?
Why Video? Video is the most compelling online catalyst to inspire people to act. Retail site visitors who view video stay 2 minutes longer and are 64% more likely to convert than other site visitors Conscore Aug 2010 How many more will convert via simple, instant donations?
Charity and Mobile 1) Charity revenues dropping 2) Aging donor profile – access to new supporters
Decline in Traditional Media TRADITIONAL MARKETING Direct mail Advertising Cold call Email Trade shows TRADITIONAL MARKETING IS DECLINING
Regular Giving Video Social Media Integrated Events Peer to peer events Data Targeted Real time Totometer for events Polls Surveys Quizzes Free inbound text collections Unlimited Sub Keywords So what set’s it apart?