Five Emerging Business Models for                    Making Money from Location                                   Rob Bail...
ABOUT SIMPLEGEO                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
SAME IDEAS EVERY YEAR                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
MASLOW HIERARCHY OF NEEDS                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
DEVELOPER HIERARCHY OF NEEDS                             $$       NEXT!!!                           Users      CLOSE      ...
CITYGRID MEDIA                                     CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
PAYING YOU FOR PLACES                           • 18M US Listings                           • Access 800k                 ...
FACTUAL                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
WORLDWIDE PLACES DATA                              • $27M raised                              • 30M listings              ...
LOCALIZING USERS                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
LOCALIZATION               Not              Creepy              Creepy                                  Useful            ...
GAMES & LOCATION                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
GET PEOPLE TO GO PLACES                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
MONETIZING SLACK                          CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
MONETIZING SLACK INVENTORY           Everyone Knows Some People Know Up &             About Them     About Them    Comers ...
TAKEAWAYS                          Making Money From Location                  = Physically Connect Buyers & Sellers      ...
TAKEAWAYS             Time to start renting out your driveway.                                         CONFIDENTIAL OVERVI...
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2011 0419 presentation for where2

  1. 1. Five Emerging Business Models for Making Money from Location Rob Bailey VP of Business Development @robmbailey CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  2. 2. ABOUT SIMPLEGEO CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  3. 3. SAME IDEAS EVERY YEAR CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  4. 4. MASLOW HIERARCHY OF NEEDS CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  5. 5. DEVELOPER HIERARCHY OF NEEDS $$ NEXT!!! Users CLOSE Good Data CLOSE DONE Tools Funding DONE CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  6. 6. CITYGRID MEDIA CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  7. 7. PAYING YOU FOR PLACES • 18M US Listings • Access 800k Advertisers • Aggressively reaching out to developers • Estimated revenues of $20-80M per year and growing CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  8. 8. FACTUAL CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  9. 9. WORLDWIDE PLACES DATA • $27M raised • 30M listings • 27 countries • $.10-.50/1k listings CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  10. 10. LOCALIZING USERS CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  11. 11. LOCALIZATION Not Creepy Creepy Useful CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  12. 12. GAMES & LOCATION CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  13. 13. GET PEOPLE TO GO PLACES CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  14. 14. MONETIZING SLACK CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  15. 15. MONETIZING SLACK INVENTORY Everyone Knows Some People Know Up & About Them About Them Comers $850k raised 8/10 $100M revenues/mo $8M raised $750k raised 3/11 $50M revenues/mo Big round being raised CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  16. 16. TAKEAWAYS Making Money From Location = Physically Connect Buyers & Sellers CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
  17. 17. TAKEAWAYS Time to start renting out your driveway. CONFIDENTIAL OVERVIEWTuesday, April 19, 2011
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