Rob Marchant presents…. Here is a title that is in a box Part of a presentation from: October 2008 At: The University of Liverpool What Makes a Good Business Podcast?

Podcasting Best Practice

A good business podcast … Is interesting, informative, & entertaining Isn’t just a thinly disguised advert Is honest, reliable and timely Appears on a regular basis Has personality Showcases your expertise & enthusiasm

Is interesting, informative, & entertaining

Isn’t just a thinly disguised advert

Is honest, reliable and timely

Appears on a regular basis

Has personality

Showcases your expertise & enthusiasm

Know your audience, target market and strategy  1 Podcasting best practice

Be organised in the messaging that’s being delivered  2 Podcasting best practice

Work with notes, outlines & scripts to keep podcasts on message  3 Podcasting best practice

Edit podcasts for content, quality and length  4 Podcasting best practice

Deliver valuable, informative, engaging & entertaining content that can’t be got elsewhere  5 Podcasting best practice

Ensure good quality audio – use proper microphones & software  6 Podcasting best practice

Provide programme notes where appropriate  7 Podcasting best practice

Use proper meta data so your podcast can easily be found  8 Podcasting best practice

Ensure that the RSS feed works & use a good quality hoster  9 Podcasting best practice

Submit your podcast to the popular directories  10 Podcasting best practice

Use a quality hoster that makes life simple and can handle the bandwidth  11 Podcasting best practice

Evaluate – Ask/measure audience opinion  12 Podcasting best practice

Learn from your mistakes and make changes to strategy and content as needed  13 Podcasting best practice

Find out more… www.podcastusermagazine.com http://audacity.sourceforge.net

Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]