Rob Marchant presents…. Here is a title that is in a box First presented: 2007 At: eBusiness Club Podcasting – Business at The Speed of Sound - A Briefing

Podcasting “ Business at the Speed of Sound” Dr Rob Marchant

Business Communications Today’s briefing is all about how to use podcasting to improve your business communications

Today’s briefing is all about how to use podcasting to improve your business communications

Business communications are changing from this…. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

… to this… Through Web 2.0: Social Networks, Podcasts , Blogs, Wikis etc. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

Podcasting is…. ... the creation of RSS 2.0 enclosed multimedia files (usually MP3 audio format, but sometimes MP4) and their automated distribution over the internet

... the creation of RSS 2.0 enclosed multimedia files (usually MP3 audio format, but sometimes MP4) and their automated distribution over the internet

Or… Think of it like a radio programme that’s sent out over the internet and that anyone can subscribe to receive regular ‘programmes’

Think of it like a radio programme that’s sent out over the internet and that anyone can subscribe to receive regular ‘programmes’

Here’s how it works….

Meet Jill…. Jill owns the Great East Mids Nappy Co. She decides to launch a podcast to promote her nappy service Each month Jill records & edits some news about babycare and her nappies and saves it as an MP3 file. She adds an RSS feed and puts the podcast on the internet The RSS feed means people can subscribe to regularly receive the nappy podcast

Jill owns the Great East Mids Nappy Co.

She decides to launch a podcast to promote her nappy service

Each month Jill records & edits some news about babycare and her nappies and saves it as an MP3 file.

She adds an RSS feed and puts the podcast on the internet

The RSS feed means people can subscribe to regularly receive the nappy podcast

Jill’s using some special software off the internet to help with the podcasts… Audacity – free software for recording and editing the podcast, adding music and effects. http://audacity.sourceforge.net

… and Libsyn* Which hosts Jane’s podcasts, adds the RSS stuff and makes sure people can find the podcasts when they search the internet or look in iTunes. *Other services are available

Meet Jane…A Working Mum & Podcast Listener…(Jill’s potential customer) Jane wants to know everything about baby-care and about nappies She finds out about the nappy podcast when she searches the internet, and she subscribes to the nappy podcast using a podcatcher (also called an aggregator) Each month Jane's computer automatically receives Jill's nappy podcast Jane is really busy - sometimes she listens to the nappy podcast on her PC straightaway, sometimes she listens weeks later – other times she downloads it onto her iPod and listens to it while she’s on the bus or doing the hoovering Jane is very happy and buys lots of nappies from Jill.

Jane wants to know everything about baby-care and about nappies

She finds out about the nappy podcast when she searches the internet, and she subscribes to the nappy podcast using a podcatcher (also called an aggregator)

Each month Jane's computer automatically receives Jill's nappy podcast

Jane is really busy - sometimes she listens to the nappy podcast on her PC straightaway, sometimes she listens weeks later – other times she downloads it onto her iPod and listens to it while she’s on the bus or doing the hoovering

Jane is very happy and buys lots of nappies from Jill.

How does Jane get the podcasts?.... iTunes: www.apple.com/itunes

Podcasting myths… You need an iPod It’s all about music It’s just for geeks It’s really complicated It’s not very ‘businessey’

You need an iPod

It’s all about music

It’s just for geeks

It’s really complicated

It’s not very ‘businessey’

Business benefits of podcasting? It’s unmediated – not censored It’s cheap Anytime, anyplace, anywhere It’s intimate It’s immediate

It’s unmediated – not censored

It’s cheap

Anytime, anyplace, anywhere

It’s intimate

It’s immediate

How are businesses using podcasts? To reach customers and clients For advertising & PR Your message goes where your market goes For internal communications & training To create a buzz To be seen as cutting-edge

To reach customers and clients

For advertising & PR

Your message goes where your market goes

For internal communications & training

To create a buzz

To be seen as cutting-edge

Four key stages of business podcasting…

Stage 1 - Strategy Develop a corporate podcasting strategy It’s all about consumption

Develop a corporate podcasting strategy

It’s all about consumption

Stage 2 – Get creative Identify and develop a message Produce a podcast plan/script

Identify and develop a message

Produce a podcast plan/script

Stage 3 – The technical bit Record and edit Launch on the internet

Record and edit

Launch on the internet

Stage 4 - Evaluation Have you got your message across? Impact on sales, customer loyalty etc?

Have you got your message across?

Impact on sales, customer loyalty etc?

What’s needed to make a podcast? PC with sound card + Internet access Microphone Recording & Editing software (Audacity,or Garageband for Apple) Podcast hosting service (such as Libsyn, podcastFM, JellyCast)

PC with sound card + Internet access

Microphone

Recording & Editing software (Audacity,or Garageband for Apple)

Podcast hosting service (such as Libsyn, podcastFM, JellyCast)

Who’s business podcasting? Everyone from new start-ups to major multinationals and pretty much everything in between.

www.wigglywigglers.com

Horizon Scanning What’s the future for business podcasting?

November, 9 2007

Walletex

www.pluggd.com HearHere Technology

www.snapkast.com

Find out more… www.podcastusermagazine.com http;//audacity.sourceforge.net Look out for more events from Business Link & eBusiness Club: www.businesslinkeastmidlands.co.uk www.ebusinessclub.biz

Take home message… If you’re in business, you should be podcasting

Funded By… www.eBusinessclub.biz

Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]