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Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
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Lets Start Blogging for Business - by Rob Marchant

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Presentation from the Let's Start Blogging, Business Workshop

Presentation from the Let's Start Blogging, Business Workshop

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Transcript

  • 1. Rob Marchant presents…. Here is a title that is in a box Let’s Start Blogging A beginners guide to business blogging Presented: 2007 & 2008 At: The eBusiness Programme
  • 2. Let’s Start Blogging Action Planning Workshop: A Beginners Guide to Business Blogging Dr Rob Marchant
  • 3. Aim of today...
    • Get you ready to start blogging
    • See how your business can use blogs
    • Planning & development
    • Think about action plan for you to follow
    • To demonstrate setting up a quick blog
  • 4. What is a Blog?
    • Web + Log = Blog
    • Often thought of as an online diary or journal……
  • 5. But ….
    • We should see it as an instant publishing tool anyone can use to add new content onto the web.
    • … .. “No expertise required”
  • 6. RSS – Really Simple Syndication
  • 7. Some RSS Readers/Aggregators sometimes known as ‘newsreaders’
    • FeedDemon (Windows) – www.newsgator.com
    • NewsFire (Mac OS X) – www.newsfirerss.com
    • Web-based:
    • Bloglines – www.bloglines.com
    • Newsgator – www.newsgator.com
    • Many others available!
  • 8. www.feedreader.com
  • 9. RSS – Really Simple Syndication IE7 and Firefox both have built-in feed readers
  • 10. RSS – Really Simple Syndication iGoogle & myYahoo also have built-in feed readers www.google.com/ig
  • 11. Why Blog?
    • Positions you as a thought leader
    • Cost effective & quick way of communicating
    • It’s personal…gives you/your business a human face – exploit this
    • Builds partnerships
    • A good way to engage
  • 12. Plus..
    • Changing content increases your visibility to search engines
    • Remember: BLOG = B etter L isting O n G oogle
  • 13. Business are using blogs for…
    • More personal communication
    • A way to engage with feedback
    • To easily show they’re listening
    • Public Relations & Advertising
    • Internal communications – project/knowledge management
  • 14. Three ‘Killer’ Features of Blogs for Business
  • 15. 1 Blogs aren’t email! Readers subscribe using RSS. No mailbox clutter. No spam filters! Your message will get through. No need for favourites!
  • 16. 2 Blogs publish instantly. No formatting. No templates. No fancy coding. No need for designers or techies. No need to even be at your desk.
  • 17. 3 Search engines love blogs! Each entry on your blog is it’s own webpage & search engines are drawn to fresh, updated pages. No need for expensive search engine optimisation.
  • 18. Types of Blog
  • 19. The Standalone Blog
    • Not part of another page
    • No corporate ID
    • One person showing their expertise, opinion etc
  • 20. The Standalone But Linked Blog
    • Links from another (main) page
    • Flowing corporate ID
    • Highlights business/products etc
  • 21. The ‘Integrated’ Blog
    • Looks like part of the webpage
    • Exactly fits corporate ID – because it’s part of the page
  • 22. The Blog-Led Webpage
    • The entire homepage is a blog
    • Great for fast moving organisations with lots of news
    • Can still have other pages added
  • 23. Hosted v Non-Hosted
  • 24. Hosted
    • On their server
    • Reliable with Off-site back-up
    • Web (and mobile) access from anywhere
    • Easy for new starters & gives professional results (can use templates)
    • www.typepad.com
    • www.blogger.com
  • 25. Non-Hosted
    • On your own server
    • Download software to your site
    • Need some server expertise
    • Easy to make into your page
    • www.WordPress.com
    • www.MovableType.com
  • 26. Choosing a hoster; check out..
    • Cost & upgrade options
    • Reliability
    • Flexible layouts, templates?
    • Customisable?
    • Good help options?
    • Availability of useful ‘widgets’?
    • Metrics/user stats available?
    www.TypePad.com is good
  • 27. Anatomy of a Blog Things that you might see on a typical business blog…
  • 28. Dynamic content Static content
  • 29. Title Bar/Logo Posts – Reverse chronological RSS Subscription Columns Columns Post heading Lots of links You need a strong identity
  • 30. Links to topics categories Archive Links to popular posts Comment on each post Quick bookmarking Columns… Older posts further down
  • 31. Polls & Other Widgets Photos, videos, images and audio (podcasts) Click to see comments on this post
  • 32. Business Blogging Etiquette
    • Keep it fresh (and short)
    • Make it personal, passionate & authoritative
    • Post regularly (or frequently)
    • Link, Link and Link Again
    • Stick to a niche topic
    • and…Have fun!
  • 33. Things to include
    • Your opinions, ideas & comments
    • News
    • Resources – stuff that people (your readers, clients, customers) will find useful
    • Stuff that demonstrates your enthusiasm and expertise
    • Links, links and more links
    • Add colour with pictures and video
  • 34. A Good Blog Post Is… … are your posts like this? short opinionated interesting full of links relevant personal colourful incisive one with pics & vids motivating decisive timely Not full of ‘corporate speak’ Authentic
  • 35. Planning Your Blog
    • Decide style and type – embedded, hosted etc
    • Decide overall subject matter
    • Decide content – dynamic & static (widgets, links, archives)
    • Plan to keep it going
    • Design blog and test
    • Start posting
    • Promote
    • Evaluate
  • 36. Ask Yourself…
    • What is the overall aim?
    • Will this achieve the aim?
    • What does success look like?
    • Who’s the target audience?
    • What’s the BIG message?
    • What do I want readers to do?
  • 37. Promoting Your Blog
    • Tell people about it – email, biz cards, moo cards, leaflets etc
    • Link from your webpage
    • Use targeted keywords in your entry titles
    • Post about it on other (related) blogs
    • Get listed in others blog rolls (and list them in yours)
    • Register with blog search engines (technorati.com, blogsearchengine.com etc)
  • 38. Let’s Start Blogging…
  • 39. TypePad Blog Hosting
    • Easy to use – with good help
    • Flexible – easily customised & lots of templates
    • Cheap – c. £50/year for this package
    • Lots of widgets
    • Mobile access
    • Hosted service – can add your own URL
    • Matches Industry Standard
    www.TypePad.com
  • 40.  
  • 41. Best Practice Reminder
  • 42. 1 Be clear on what you’re trying to achieve
  • 43. 2 Have a clear overall message… “ When it comes to X, Y or Z we’re the experts”
  • 44. 3 Plan to maintain a steady stream of content – what are you going to post about
  • 45. 4 Stay visible to search engines - post on a regular basis
  • 46. 5 Keep posts short, snappy, informative and relevant
  • 47. 6 Link, Link and Link some more
  • 48. 7 Encourage feedback….and act on it…and be seen to be acting on it
  • 49. 8 Remember: Good Blogging = Good Writing
  • 50. Find out more…
  • 51. Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]

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