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Software: The Equalizer
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Software: The Equalizer

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I have been invited to present at this year's Born2Global a subsidiary of MSIP (Ministry of Science, ICT, and Future Planning) of Republic of (South) Korea and helping out Korean entrepreneurs and …

I have been invited to present at this year's Born2Global a subsidiary of MSIP (Ministry of Science, ICT, and Future Planning) of Republic of (South) Korea and helping out Korean entrepreneurs and their startups to seed, develop, pivot and succeed in a global market. I will deliver this presentation on 18 December 2013 in Seoul, South Korea. Please leave your feedback; I am very open to constructive criticism.

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  • 1. 소프트웨어 { Software: The Equalizer Software has and will continue to change the world, created by Goliath into that of David’s.
  • 2. “A legendary hero is usually the founder of something—the founder of a new age, the founder of a new religion, the founder of a new city, the founder of a new way of life. In order to found something new, one has to leave the old and go on a quest of the seed idea, a germinal idea that will have the potential of bringing forth that new thing.” -- Joseph Campbell, The Hero with a Thousand Faces
  • 3. Creates the New Economy Virtual products and services increasing in availability as well as use Source: The Startup Owner’s Manual by Steve Blank & Bob Dorf
  • 4. Arms the Founder  Mind   Software    The capability of exploiting change as a constant A tool that changes readily and rapidly Limitless artificial commodity resource Machiavellian Luck  Where skill and opportunity meet
  • 5. Implements Power  From      To   Stone Age Bronze Age Iron Age Steel Age Silicon Age Now  Software Age Brute force Static Intellect Dynamic
  • 6. Engine of Productivity & Advantage  “If you can measure it, you can improve it.” -- Peter Drucker  Geared to do anything the engineer seeks  Key to success for any business bold enough
  • 7. True Global Equalizer  Established, big businesses      Focus on execution of existing products/services Profit-driven Tools crafted in Steel & Silicon Ages Compete everywhere New ventures/start-ups     Focused on and pivoting with “the search” Growth-driven Tools crafted as needed; agile Compete anywhere The next Google, Amazon, Apple, Twitter, Facebook could be right in this room
  • 8. Opportunities Abound  Same software and processes available to existing software giants  Yet major innovations stem from start-ups  Start-ups have rewritten our daily lives in business and at home Software is David’s stone to Goliath’s big, established business.
  • 9. Opportunities Abound  Growing rift between “enterprise software” and “open source/standard software”    Focus on mobile/social/analytics to “anyware” Traditional yielding to modern agile Software does not “rust” IBM & Amazon use software to reinvent itself
  • 10. Culture Mitigates Risk    Know that software can do anything Willing to take the risk to deliver innovation Tailored to   Modern engineer / consumer (work/home) Anyone can do it  Accept change as only constant
  • 11. Software as THE Key … to innovation success …  Consumers & Employees want their lives made easier  Businesses want to increase profits  Exploit agile development to craft software to deliver
  • 12. Thank you Feel free to contact me at: rob@thehackerati.com http://about.me/robmarano or visit us at http://www.thehackerati.com