XMediaLab Sydney 2010 (Scott & Rob)
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XMediaLab Sydney 2010 (Scott & Rob)

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An overview of Augmented Reality presented by Scott Halcomb from SystemK in Japan and Rob Manson from MOB in Sydney. ...

An overview of Augmented Reality presented by Scott Halcomb from SystemK in Japan and Rob Manson from MOB in Sydney.

This was presented as part of XMediaLab at the Opera House in Sydney, 2010.

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  • Layar is more than just an app. It’s a platform for creating experiences. Like the browser allowed for so many applications to be built onto the internet, Layar acts as the platform for building AR experiences. As I described, it is possible to build content for navigation and contextually driven media. We can visualize, interact and explore. There are business applications, means to market and ways to have fun. But really, this is just the beginning. As Rob will explain, there is more to come.
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XMediaLab Sydney 2010 (Scott & Rob) XMediaLab Sydney 2010 (Scott & Rob) Presentation Transcript

  • Scott Halcomb SystemK Rob Manson MOB
  • A new medium is developing
  • Augmented Reality uses all the capabilities of the mobile phone: Camera GPS Compass Internet Accelerometer 3D graphics Maps Audio Video Calls SMS E-mail
  • The Layar AR platform today Nearly 2,000,000 million installs on iPhone and Android* 3500 active content owners and publishers 2500 layers in development, 850 layers published [mid May 2010, layers & developers growing by 20% per month] 1,200,000 augmented objects served per day *numbers excluding (Global) distribution deals - tens of millions of phones
  • Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR phones/ year millions Gartner & Macquarie estimates
  • Home’s
    • Find open properties
    • Filter by price, size, etc.
    • Discover nearby restaurants
    • Filter by genre and price
    Hot Pepper
  • Hiroshima Peace Park
    • Navigate the park’s monuments
    • Read about historical significance
    • Watch relevant videos
    • Bilingual Japanese/English guide
  • Seeda
    • World’s first album debut via AR
    • Brings fans together
    • Exclusivity
    • Personalization
    • Publicity
    • Debuted in top 10
  • Shinto 3D
    • 3D visualisation of building
    • Pre-vis of purchase
    • Better understanding of building in environment
  • Minna No Layar
    • Social participation
    • User generated content
    • Interactivity
  • AR Launch campaign around Ubisoft’s Splintercell Layer developed by Muzar & Blutarsky
  • More than an app A platform
  • Scott is right, Mobile AR signifies a new wave Picking a strategy will help you navigate the flood of change this new wave brings with it
  • What does this wave look like...
  • DATA
  • Customise your interface by user/role
  • Customise your interface by user/role Make your business aware of who it is communicating with
  • Customise your interface by location
  • Customise your interface by location Make your business aware of where it is communicating
  • DEVICES
  • Screens are spreading throughout our life
  • Screens are spreading throughout our life The Network is becoming aware of what is going on around it
  • Cameras are soaking into the background
  • Cameras are soaking into the background The Network is becoming aware of what is going on around it
  • Sensors are catching a ride too
  • Sensors are catching a ride too The Network is becoming aware of what is going on around it
  • These all converge in the next key feature
  • Object Recognition The Network is becoming aware of things that look like you
  • Experience helps you form better strategies Layar is a great first step It lets you learn about AR right now How do people use this? How does this change how people see my business? How does this change who my competitors are? How does this change who my users are? How quickly are people's usage really changing? What does where mean?
  • NAB NAB
  • powerhouse
  • Sculpture by the Sea
  • Scott Halcomb SystemK Rob Manson MOB