Scott Halcomb SystemK Rob Manson MOB
A new medium is developing
Augmented Reality uses  all  the capabilities of the mobile phone: Camera GPS Compass Internet Accelerometer 3D graphics M...
The Layar AR platform today Nearly 2,000,000  million installs on iPhone and Android* 3500  active content owners and publ...
Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR phones/ year millions Gartner & Macquarie estimates
Home’s <ul><li>Find open properties </li></ul><ul><li>Filter by price, size, etc. </li></ul><ul><li>Discover nearby restau...
Hiroshima Peace Park <ul><li>Navigate the park’s monuments </li></ul><ul><li>Read about historical significance </li></ul>...
Seeda <ul><li>World’s first album debut via AR </li></ul><ul><li>Brings fans together </li></ul><ul><li>Exclusivity </li><...
Shinto 3D <ul><li>3D visualisation of building </li></ul><ul><li>Pre-vis of purchase </li></ul><ul><li>Better understandin...
Minna No Layar <ul><li>Social participation </li></ul><ul><li>User generated content </li></ul><ul><li>Interactivity </li>...
AR Launch campaign around Ubisoft’s Splintercell Layer developed by Muzar & Blutarsky
More than an app A platform
Scott is right, Mobile AR signifies a new wave Picking a strategy will help you navigate the flood of change this new wave...
What does this wave look like...
DATA
Customise your interface by user/role
Customise your interface by user/role Make your business aware of  who it is communicating with
Customise your interface by location
Customise your interface by location Make your business aware of  where it is communicating
DEVICES
Screens are spreading throughout our life
Screens are spreading throughout our life The Network is becoming aware  of what is going on around it
Cameras are soaking into the background
Cameras are soaking into the background The Network is becoming aware  of what is going on around it
Sensors are catching a ride too
Sensors are catching a ride too The Network is becoming aware  of what is going on around it
These all converge in the next key feature
Object Recognition The Network is becoming aware  of things that look like you
Experience helps you form better strategies Layar is a great first step  It lets you learn about AR right now How do peopl...
NAB NAB
powerhouse
Sculpture by the Sea
Scott Halcomb SystemK Rob Manson MOB
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XMediaLab Sydney 2010 (Scott & Rob)

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An overview of Augmented Reality presented by Scott Halcomb from SystemK in Japan and Rob Manson from MOB in Sydney.

This was presented as part of XMediaLab at the Opera House in Sydney, 2010.

Published in: Technology, Business
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  • Layar is more than just an app. It’s a platform for creating experiences. Like the browser allowed for so many applications to be built onto the internet, Layar acts as the platform for building AR experiences. As I described, it is possible to build content for navigation and contextually driven media. We can visualize, interact and explore. There are business applications, means to market and ways to have fun. But really, this is just the beginning. As Rob will explain, there is more to come.
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  • XMediaLab Sydney 2010 (Scott & Rob)

    1. 1. Scott Halcomb SystemK Rob Manson MOB
    2. 2. A new medium is developing
    3. 3. Augmented Reality uses all the capabilities of the mobile phone: Camera GPS Compass Internet Accelerometer 3D graphics Maps Audio Video Calls SMS E-mail
    4. 4. The Layar AR platform today Nearly 2,000,000 million installs on iPhone and Android* 3500 active content owners and publishers 2500 layers in development, 850 layers published [mid May 2010, layers & developers growing by 20% per month] 1,200,000 augmented objects served per day *numbers excluding (Global) distribution deals - tens of millions of phones
    5. 5. Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR phones/ year millions Gartner & Macquarie estimates
    6. 6. Home’s <ul><li>Find open properties </li></ul><ul><li>Filter by price, size, etc. </li></ul><ul><li>Discover nearby restaurants </li></ul><ul><li>Filter by genre and price </li></ul>Hot Pepper
    7. 7. Hiroshima Peace Park <ul><li>Navigate the park’s monuments </li></ul><ul><li>Read about historical significance </li></ul><ul><li>Watch relevant videos </li></ul><ul><li>Bilingual Japanese/English guide </li></ul>
    8. 8. Seeda <ul><li>World’s first album debut via AR </li></ul><ul><li>Brings fans together </li></ul><ul><li>Exclusivity </li></ul><ul><li>Personalization </li></ul><ul><li>Publicity </li></ul><ul><li>Debuted in top 10 </li></ul>
    9. 9. Shinto 3D <ul><li>3D visualisation of building </li></ul><ul><li>Pre-vis of purchase </li></ul><ul><li>Better understanding of building in environment </li></ul>
    10. 10. Minna No Layar <ul><li>Social participation </li></ul><ul><li>User generated content </li></ul><ul><li>Interactivity </li></ul>
    11. 11. AR Launch campaign around Ubisoft’s Splintercell Layer developed by Muzar & Blutarsky
    12. 12. More than an app A platform
    13. 13. Scott is right, Mobile AR signifies a new wave Picking a strategy will help you navigate the flood of change this new wave brings with it
    14. 14. What does this wave look like...
    15. 15. DATA
    16. 16. Customise your interface by user/role
    17. 17. Customise your interface by user/role Make your business aware of who it is communicating with
    18. 18. Customise your interface by location
    19. 19. Customise your interface by location Make your business aware of where it is communicating
    20. 20. DEVICES
    21. 21. Screens are spreading throughout our life
    22. 22. Screens are spreading throughout our life The Network is becoming aware of what is going on around it
    23. 23. Cameras are soaking into the background
    24. 24. Cameras are soaking into the background The Network is becoming aware of what is going on around it
    25. 25. Sensors are catching a ride too
    26. 26. Sensors are catching a ride too The Network is becoming aware of what is going on around it
    27. 27. These all converge in the next key feature
    28. 28. Object Recognition The Network is becoming aware of things that look like you
    29. 29. Experience helps you form better strategies Layar is a great first step It lets you learn about AR right now How do people use this? How does this change how people see my business? How does this change who my competitors are? How does this change who my users are? How quickly are people's usage really changing? What does where mean?
    30. 30. NAB NAB
    31. 31. powerhouse
    32. 32. Sculpture by the Sea
    33. 33. Scott Halcomb SystemK Rob Manson MOB

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