SXSW Takeaways
Learnings and ideas from the South by Southwest Interactive Conference.
4/2/2009 SXSW 2009 1

What Users Want

People are remarkably bad at predicting their own behavior.
4/2/2009 SXSW 2009 3

People don’t come to your site to stay, they come to your site to leave.
4/2/2009 SXSW 2009 4

Turn beginners into intermediates immediately
4/2/2009 SXSW 2009 5

Building Community

Small Simple Tasks
4/2/2009 SXSW 2009 7

What’s in it for the user?
4/2/2009 SXSW 2009 8

Map the customer as the center of the organization
4/2/2009 SXSW 2009 9

Typography & Brand

How would we package it?
4/2/2009 SXSW 2009 11

Best typographers don’t think about what font to use,
rather how to use that font.
4/2/2009 SXSW 2009 12

How recognizable is our branding?
4/2/2009 SXSW 2009 13

Design & Development

Consumer Library || Developer Framework
4/2/2009 SXSW 2009 15

Could our sites load faster?
4/2/2009 SXSW 2009 16

Using scenarios for better brainstorming
4/2/2009 SXSW 2009 17

What are our Design Principles?
4/2/2009 SXSW 2009 18

The Road Ahead

Here comes Twitter
4/2/2009 SXSW 2009 20

Our grandchildren will know every thing we ever did.
4/2/2009 SXSW 2009 21

Who will be our trust agents?
4/2/2009 SXSW 2009 22

Targeting ads to your friends based on your purchases.
4/2/2009 SXSW 2009 23

What If > What Is
4/2/2009 SXSW 2009 24

Three more months work.
4/2/2009 SXSW 2009 25

We’re all learning together
4/2/2009 SXSW 2009 26