Wayuu martketing in Riohacha, La Guajira, Colombia

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  • The Wayuu come to Riohacha to sell different products. Three general types of items: Items they produce themselves (tourist goods: hammocks, waireyas, woven bags) Items cultivated on the rancheria or caught at sea (shrimp, fish, beans, goat meat, milk) Items brought from Venezuela such as gasoline and manufactured goods. (Taking advantage of binational status)
  • Wayuu martketing in Riohacha, La Guajira, Colombia

    1. 1. <ul><li>Wayuu Marketing in Riohacha, La Guajira, Colombia </li></ul><ul><li>by David Robles </li></ul>
    2. 2. <ul><li>Ancestral Wayuu territory </li></ul><ul><li>Riohacha- founded in 1545 </li></ul><ul><li>Semi-desert, arid environment </li></ul>
    3. 3. <ul><li>Ethnographic </li></ul><ul><ul><li>Two visits </li></ul></ul><ul><ul><li>12 July - 8 Aug., 2006 </li></ul></ul><ul><ul><li>4 July – 29 July, 2007 </li></ul></ul><ul><ul><li>25 Interviews </li></ul></ul><ul><li>Contacts/Family ties </li></ul><ul><li>Rosario Ipuana-Interpreter </li></ul>
    4. 4. <ul><li>1) La Primera, Tourist Area 2) Riohacha Centro </li></ul><ul><li>3) Mercado Viejo (Old Market) 4) Mercado Nuevo (New Market) </li></ul>
    5. 5. <ul><li>Matrilineal extended families </li></ul><ul><li>Rancherías (Wayuu settlements) </li></ul><ul><li>Tribal characteristics, economy </li></ul>
    6. 6. <ul><li>Goat herding </li></ul><ul><li>Alliances </li></ul><ul><li>Rebellions </li></ul><ul><li>Contraband </li></ul><ul><li>National conflict </li></ul><ul><li>Drug-running planes </li></ul><ul><li>Commerce </li></ul><ul><li>Tourism </li></ul>
    7. 7. <ul><li>A woman’s occupation </li></ul><ul><li>Necessity & Opportunism </li></ul><ul><li>Conchita Wouriyu </li></ul><ul><li>Assimilation or Cultural resilience? </li></ul>
    8. 8. <ul><li>Capitalism and cultural survival </li></ul><ul><li>Politics and Poverty </li></ul><ul><ul><li>Article 70 of the Constitution of 1991 </li></ul></ul><ul><ul><li>Human rights violations </li></ul></ul><ul><ul><li>Structural violence </li></ul></ul><ul><ul><li>Unsatisfied basic needs </li></ul></ul>
    9. 9. <ul><li>Land degradation and desertification </li></ul><ul><li>Growing dependency on the market </li></ul><ul><li>Urban migration </li></ul>
    10. 10. <ul><li>Strategies for cultural survival: </li></ul><ul><ul><li>Selling typical products </li></ul></ul><ul><ul><li>Distancing from the arijuna </li></ul></ul><ul><ul><li>Redefining Wayuu culture </li></ul></ul>
    11. 11. <ul><li>All of the Wayuu weavers, marchantas, and vendors </li></ul><ul><li>that are helping me understand their way of life </li></ul><ul><li>Orlando, Mary, & Paulina Robles </li></ul><ul><li>Brent Metz </li></ul><ul><li>Jane Gibson </li></ul><ul><li>Bart Dean </li></ul><ul><li>Wilder Guerra </li></ul><ul><li>Otto Vergara </li></ul><ul><li>Elizabeth Kuznesof </li></ul><ul><li>Rosario Ipuana </li></ul><ul><li>Raul Romero </li></ul><ul><li>Ali Valdeblanquez </li></ul><ul><li>Jairo Rene Escobar </li></ul><ul><li>Cnristine Jensen-Sundstrom </li></ul><ul><li>Department of Anthropology </li></ul><ul><li>The Center of Latin American Studies </li></ul><ul><li>The Graduate School </li></ul>

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