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  • 1. Designing seamless brand experiences Rob Le Quesne October 11 2012 Thank you.Slide 1 © Fjord 2012 | Confidential
  • 2. 01 INTRO02 EMOTIONS PER METRE SQ.03 TECHNOLOGY AS ENABLER04 EXAMPLES05 FACTS, RULES & FUTURES Kustaa Saksi
  • 3. 01 INTROSlide 3 © Fjord 2012 | Confidential
  • 4. WHO WE ARESlide 4 © Fjord 2012 | Confidential
  • 5. WHO WHO WE ARE WE ARESlide 5 © Fjord 2012 | Confidential
  • 6. 02 EMOTIONS PER METRE SQ.Slide 6 © Fjord 2012 | Confidential
  • 7. Shopping combinesrational decisionswith emotional pull LEFT BRAIN RIGHT BRAIN Logical Random Sequential Intuitive Rational Holistic Analytical Synthesizing Objective Subjective Looks at parts Looks at wholesSlide 8 © Fjord 2012 | Confidential
  • 8. When space becomes place“Places are the locations of experience: a place evokes and organizesmemories, images, sentiments, and meanings.” E V Walter
  • 9. CoherenceConsistencyLegibilityMystery
  • 10. Nice to seeyou again
  • 11. Whereeverybodyknows yourname
  • 12. 03 TECHNOLOGY AS ENABLERSlide 13 © Fjord 2012 | Confidential
  • 13. Wherever,whenever
  • 14. Online inthe real world
  • 15. Online inthe real world
  • 16. Product asprotagonist
  • 17. Productstorytelling
  • 18. Gettingpersonal Slide 19 © Fjord 2012 | Confidential
  • 19. With you,everywhere Slide 20 © Fjord 2012 | Confidential
  • 20. Pradasuitcase
  • 21. Pradasuitcase
  • 22. Pradasuitcase
  • 23. I’d rather eat youSlide 24 © Fjord 2012 | Confidential
  • 24. deaddrops
  • 25. No PlaceLike Home
  • 26. Input OutputSMARTCARD
  • 27. Input Output Who wins your heart?SMARTCARD
  • 28. 03 8 FACTS 5 RULES 1 CONCLUSIONSlide 29 © Fjord 2012 | Confidential
  • 29. 1Customerstorytelling
  • 30. 2 I shop, therefore I playSlide 31 © Fjord 2012 | Confidential
  • 31. 3 Control the experienceSlide 32 © Fjord 2012 | Confidential
  • 32. 4 Customer as modelSlide 33 © Fjord 2012 | Confidential
  • 33. 5ImmersiveJourneys Slide 34 © Fjord 2012 | Confidential
  • 34. 6Communityglue
  • 35. 7Customerormerchant?
  • 36. Express yourself 8
  • 37. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 38 © Fjord 2012 | Confidential
  • 38. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 39 © Fjord 2012 | Confidential
  • 39. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 40 © Fjord 2012 | Confidential
  • 40. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 41 © Fjord 2012 | Confidential
  • 41. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 42 © Fjord 2012 | Confidential
  • 42. PRODUCT ARCH UX DE ITECT SIGN WRITER OPER DEVELSpecial experiencesrequire special teams
  • 43. TYPOGRAPHER NEUROSCIENTIST TAILO R DATA ANALYST OPER DEVELSpecial experiencesrequire special teams
  • 44. WRITE FILM-MAKER R TEACHER OPER DEVEL DATA ANA LYSTSpecial experiencesrequire special teams
  • 45. Local DigitalSlide 46 © Fjord 2012 | Confidential
  • 46. Enjoy this afternoon’s session!Slide 47 © Fjord 2012 | Confidential