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Designing seamless              brand experiences              Rob Le Quesne              October 11 2012                 ...
01 INTRO02 EMOTIONS PER METRE SQ.03 TECHNOLOGY AS ENABLER04 EXAMPLES05 FACTS, RULES & FUTURES                            K...
01 INTROSlide 3 © Fjord 2012 | Confidential
WHO                                      WE ARESlide 4 © Fjord 2012 | Confidential
WHO                                           WHO                                      WE ARE                             ...
02 EMOTIONS       PER METRE SQ.Slide 6 © Fjord 2012 | Confidential
Shopping combinesrational decisionswith emotional pull                                       LEFT BRAIN      RIGHT BRAIN  ...
When space becomes place“Places are the locations of experience: a place evokes and organizesmemories, images, sentiments,...
CoherenceConsistencyLegibilityMystery
Nice to seeyou again
Whereeverybodyknows yourname
03 TECHNOLOGY       AS ENABLERSlide 13 © Fjord 2012 | Confidential
Wherever,whenever
Online inthe real world
Online inthe real world
Product asprotagonist
Productstorytelling
Gettingpersonal  Slide 19 © Fjord 2012 | Confidential
With you,everywhere  Slide 20 © Fjord 2012 | Confidential
Pradasuitcase
Pradasuitcase
Pradasuitcase
I’d rather                                       eat youSlide 24 © Fjord 2012 | Confidential
deaddrops
No PlaceLike Home
Input   OutputSMARTCARD
Input     Output            Who wins your heart?SMARTCARD
03 8 FACTS          5 RULES          1 CONCLUSIONSlide 29 © Fjord 2012 | Confidential
1Customerstorytelling
2                                       I shop,                                       therefore                           ...
3                                       Control the                                       experienceSlide 32 © Fjord 2012 ...
4                                       Customer                                       as modelSlide 33 © Fjord 2012 | Con...
5ImmersiveJourneys Slide 34 © Fjord 2012 | Confidential
6Communityglue
7Customerormerchant?
Express yourself   8
Rule 1                     Human experiences resonate loudest  Rule 2                     Simple solutions last longer  Ru...
Rule 1                     Human experiences resonate loudest  Rule 2                     Simple solutions last longer  Ru...
Rule 1                     Human experiences resonate loudest  Rule 2                     Simple solutions last longer  Ru...
Rule 1                     Human experiences resonate loudest  Rule 2                     Simple solutions last longer  Ru...
Rule 1                     Human experiences resonate loudest  Rule 2                     Simple solutions last longer  Ru...
PRODUCT                                    ARCH            UX DE                       ITECT                 SIGN         ...
TYPOGRAPHER                                             NEUROSCIENTIST                                   TAILO            ...
WRITE  FILM-MAKER                     R                                            TEACHER                    OPER        ...
Local                                       DigitalSlide 46 © Fjord 2012 | Confidential
Enjoy this afternoon’s session!Slide 47 © Fjord 2012 | Confidential
Bp 8
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Transcript of "Bp 8"

  1. 1. Designing seamless brand experiences Rob Le Quesne October 11 2012 Thank you.Slide 1 © Fjord 2012 | Confidential
  2. 2. 01 INTRO02 EMOTIONS PER METRE SQ.03 TECHNOLOGY AS ENABLER04 EXAMPLES05 FACTS, RULES & FUTURES Kustaa Saksi
  3. 3. 01 INTROSlide 3 © Fjord 2012 | Confidential
  4. 4. WHO WE ARESlide 4 © Fjord 2012 | Confidential
  5. 5. WHO WHO WE ARE WE ARESlide 5 © Fjord 2012 | Confidential
  6. 6. 02 EMOTIONS PER METRE SQ.Slide 6 © Fjord 2012 | Confidential
  7. 7. Shopping combinesrational decisionswith emotional pull LEFT BRAIN RIGHT BRAIN Logical Random Sequential Intuitive Rational Holistic Analytical Synthesizing Objective Subjective Looks at parts Looks at wholesSlide 8 © Fjord 2012 | Confidential
  8. 8. When space becomes place“Places are the locations of experience: a place evokes and organizesmemories, images, sentiments, and meanings.” E V Walter
  9. 9. CoherenceConsistencyLegibilityMystery
  10. 10. Nice to seeyou again
  11. 11. Whereeverybodyknows yourname
  12. 12. 03 TECHNOLOGY AS ENABLERSlide 13 © Fjord 2012 | Confidential
  13. 13. Wherever,whenever
  14. 14. Online inthe real world
  15. 15. Online inthe real world
  16. 16. Product asprotagonist
  17. 17. Productstorytelling
  18. 18. Gettingpersonal Slide 19 © Fjord 2012 | Confidential
  19. 19. With you,everywhere Slide 20 © Fjord 2012 | Confidential
  20. 20. Pradasuitcase
  21. 21. Pradasuitcase
  22. 22. Pradasuitcase
  23. 23. I’d rather eat youSlide 24 © Fjord 2012 | Confidential
  24. 24. deaddrops
  25. 25. No PlaceLike Home
  26. 26. Input OutputSMARTCARD
  27. 27. Input Output Who wins your heart?SMARTCARD
  28. 28. 03 8 FACTS 5 RULES 1 CONCLUSIONSlide 29 © Fjord 2012 | Confidential
  29. 29. 1Customerstorytelling
  30. 30. 2 I shop, therefore I playSlide 31 © Fjord 2012 | Confidential
  31. 31. 3 Control the experienceSlide 32 © Fjord 2012 | Confidential
  32. 32. 4 Customer as modelSlide 33 © Fjord 2012 | Confidential
  33. 33. 5ImmersiveJourneys Slide 34 © Fjord 2012 | Confidential
  34. 34. 6Communityglue
  35. 35. 7Customerormerchant?
  36. 36. Express yourself 8
  37. 37. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 38 © Fjord 2012 | Confidential
  38. 38. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 39 © Fjord 2012 | Confidential
  39. 39. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 40 © Fjord 2012 | Confidential
  40. 40. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 41 © Fjord 2012 | Confidential
  41. 41. Rule 1 Human experiences resonate loudest Rule 2 Simple solutions last longer Rule 3 Calibrate the experience with the need Rule 4 Cut out the middle man Rule 5 Channel user storiesSlide 42 © Fjord 2012 | Confidential
  42. 42. PRODUCT ARCH UX DE ITECT SIGN WRITER OPER DEVELSpecial experiencesrequire special teams
  43. 43. TYPOGRAPHER NEUROSCIENTIST TAILO R DATA ANALYST OPER DEVELSpecial experiencesrequire special teams
  44. 44. WRITE FILM-MAKER R TEACHER OPER DEVEL DATA ANA LYSTSpecial experiencesrequire special teams
  45. 45. Local DigitalSlide 46 © Fjord 2012 | Confidential
  46. 46. Enjoy this afternoon’s session!Slide 47 © Fjord 2012 | Confidential
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