Don't Take Your Mobile Device To The Bathroom
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Don't Take Your Mobile Device To The Bathroom

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I've decided to talk about Mobile Analytics after being inspired by a presentation from Ngmoco's CEO Neil Young at WWDC. This slideshow compares 6 mobile analytics services and talks about some ...

I've decided to talk about Mobile Analytics after being inspired by a presentation from Ngmoco's CEO Neil Young at WWDC. This slideshow compares 6 mobile analytics services and talks about some implementation.

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Don't Take Your Mobile Device To The Bathroom Don't Take Your Mobile Device To The Bathroom Presentation Transcript

  • Don’t take your to the bathroom. Introduc)on
to
mobile
analy)cs

  • Inspira)on
 •  Ngmoco
CEO
presenta)on
Neil
Young
“Why
 the
iPhone
has
changed
everything”
at
 WWDC.
 
“Basically,
inside
our
games
is
a
very
powerful
analy)cs
 package.
We
call
it
our
eyes
and
ears.
In
that
I
can
tell
how
 many
Maze
Finger
mazes
you
have
completed,
where
you
 might
get
stuck
in
Topple
–
it
was
level
four,
by
the
way
–
 where
people
touch
the
screen
in
Rolando.”
 Quote
source:
hOp://gamemakers.ngmoco.com/post/142272926/develop‐alan‐yu‐talks‐ngmoco‐app‐store‐and‐the‐rise

  • There
are
two
ways
to
break
them
up
 •  First,
there
are
analy)cs
services
that
are
 focused
on
tracking
a
variety
of
metrics
for
 mobile
websites.
 •  The
other
mobile
analy)cs
market
is
focused
 on
tracking
an
assortment
of
metrics
for
 mobile
applica)ons.
 •  We’ll
talk
about
both!

  • How
do
you
choose
which
one
is
best
 for
you?
 •  If
you’re
are
just
trying
to
track
traffic
to
a
 mobile
website
or
trying
to
determine
if
you
 need
to
implement
some
sort
of
mobile
site
 on
your
current
site,
you’d
most
likely
choose
 one
of
the
web‐based
analy)cs
solu)ons.
 •  If
you’re
trying
to
determine
applica)on
level
 sta)s)cs
then
you’re
most
likely
going
to
want
 to
choose
a
device‐level
analy)cs
solu)on.

  • Web‐based
Mobile
Analy)cs

  • Web‐based
mobile
analy)cs
 •  There
are
quite
a
few
web‐based
analy)cs
 solu)ons.
I’ve
decided
to
do
a
comparison
of
 three
(found
with
Google)
to
bring
forth
 current
trends
and
commonly
tracked
metrics.
 •  I’ve
decided
to
break
these
down
based
on
 price
and
metrics.

  • The
prices
 Price
per
1,000
page
views
 Mobily)cs
 Bango
 Amethon
 $1,200
 $1,000
 $1,000.00
 $800
 $600
 $499.00

 $400
 $250.00
 $250.00
 $200
 $149.00

 $79.00

 $49.00

 $0
 0
 0
 5000
 10000
 15000
 20000
 25000
 *There
isn’t
a
consensus
in
the
market
regarding
price
currently.
There
are
free
op)ons
if
your
traffic
is
low
enough.


  • The
metrics
 Metrics
 Bango
 Amethon
 Mobily4cs
 Bandwidth
(total,
average
 " " " per
visit,
total
per
file
type)
 Hits
(average
per
visit,
 " " " number
of
downloads,
page
 view
breakdown)
 Visits
(entry
page,
average
 " " " dura)on,
click
paths,
referring
 search
engine)
 Visitors
(browser
type,
user
 " " " agent,
opera)ng
system)
 Handsets
(make,
model,
 " " " screen
resolu)on)
 Mobile
Operator
 " " " (country
of
origin,
operator
 name)
 Geo
Loca)on
(country
of
 " " " origin,
RDNS
lookup)
 *They
all
offer
the
same
features
at
the
moment.
No
one
company
appears
to
be
leading
the
market
with
beOer
technology
than
another.

  • A
few
reasons
why
you
might
want
to
 implement
mobile
analy)cs
on
your
site.
 •  Find
out
which
mobile
plamorms
and
carriers
 or
MNOs
(mobile
network
operators)
are
 visi)ng
your
site
most
 •  Track
popular
screen
sizes
and
resolu)ons
 •  Determine
loyalty
over
different
geographies
 and
)me
periods.

  • *
I’ve
no)ced
that
the
popularity
of
iPhones
has
increased
but
this
chart
shows
that
as
of
April
2009
according
to
Gartner
they

 have
only
8%
of
the
total
mobile
market’s
handset
sales.
The
people
that
have
iPhones
are
doing
a
lot
more
browsing
of
HTML
sites
 than
any
other
mobile
plamorm.
 Source:
hOp://metrics.admob.com/wp‐content/uploads/2009/05/admob‐mobile‐metrics‐april‐09.pdf

  • Targe)ng
a
Mobile
Device
 Methods
in
which
to
target
a
mobile
 device
on
your
current
site.

  • There
are
quite
a
few
methods
to
target
 mobile
devices
on
your
site.
 •  WURFL
(Wireless
Universal
Resource
File)
 –  hOp://wurfl.sourceforge.net/
 –  The
WURFL
is
an
XML
file
that
contains
info
about
 features
&
capabili)es
of
many
mobile
devices.
 •  Server‐side
detec)on
methods
i.e.
using
PHP
 •  Client‐side
detec)on
methods
i.e.
using
 Javascript

  • A
PHP
Server‐side
Solu)on
 Find
the
full
snippet
here:
hOp://snipplr.com/view/17932/serverside‐mobile‐device‐detec)on/

  • A
Javascript
Client‐side
Solu)on
 Find
the
full
snippet
here:
hOp://snipplr.com/view/17933/clientside‐mobile‐device‐detec)on/

  • Iden)fying
a
mobile
device
using
the
 User‐Agent
header
 •  Each
mobile
device
has
its
own
User‐Agent
 header
 •  There
are
detec)on
models
such
as
UAProf
 –  With
UAProf,
the
mobile
device
model
and
 manufacturer
name
are
available
inthe
Model
 aOribute
and
the
Vendor
aOribute
of
the
 HardwarePlamorm
component
respec)vely.

  • Basic
ways
to
differen)ate
Mobile
devices
or
 User‐Agent
headers
 •  The
word
"nokia"
can
be
found
in
the
User‐Agent
header
of
Nokia
cell
phones.
 •  The
word
"motorola"
or
"mot‐"
can
be
found
in
the
User‐Agent
header
of
 Motorola's
cell
phones.
 •  The
word
"samsung"
or
"sec‐"
can
be
found
in
the
User‐Agent
header
of
Samsung's
 cell
phones.
 •  The
word
"lg‐"
can
be
found
in
the
User‐Agent
header
of
LG's
cell
phones.
 •  The
word
"sonyericsson"
can
be
found
in
the
User‐Agent
header
of
Sony
Ericsson's
 cell
phones.
 •  The
word
"sie‐"
can
be
found
in
the
User‐Agent
header
of
Siemens'
cell
phones.
 •  The
word
"up.b"
or
"up/"
can
be
found
in
the
User‐Agent
header
of
cell
phones
 that
uses
the
Openwave
Mobile
Browser.
The
Openwave
Mobile
Browser
can
be
 found
in
many
cell
phone
models
made
by
a
variety
of
manufacturers
such
as
 Motorola,
Samsung,
LG,
Siemens,
etc.
 •  Note:
UAProf
is
a
more
elegant
way
of
differen)a)ng
manufacturers
of
mobile
 devices.
 Source:
hOp://www.developershome.com/wap/detec)on/detec)on.asp?page=userAgentHeader

  • Device‐level
Analy)cs

  • Device‐level
mobile
analy)cs
 •  Using
the
same
method
previous
(using
 Google),
I’ve
managed
to
round
up
a
few
 device‐level
analy)cs
services
that
I
thought
 were
interes)ng
and
offer
a
nice
set
of
 features.
 •  There
are
quite
a
few
available.
 •  Most
and
all
of
the
ones
I
found
require
some
 dev
)me
for
installa)on.

  • A
few
reasons
why
you
might
want
to
 implement
mobile
analy)cs
in
your
app
 •  Improve
decisions
‐
know
exactly
how,
where,
 when
and
by
whom
an
applica)on
is
used.
 •  Learn
what
handsets
and
carriers
your
 applica)ons
run
on.
 •  See
user
and
session
data
per
applica)on,
by
 frequency,
dura)on,
loca)on.
 •  Track
customized
ac)ons
e.g.
High
scores
 shown
 •  Track
crashes
and
applica)on
failures

  • The
prices
 Price
per
version
type
 Pinch
Media
 Flurry
 Motally
 $1,000
 $800
 $600
 $400
 $200
 $0
 Community
version
 Enterprise
version

  • The
metrics
 Metrics
 Pinch
Media
 Flurry
 Motally
 Users
(total,
new,
unique)
 " " " Ac)ons/Events
(allows
 " " " customized
callbacks
or
 occurrences)
 Sessions
()me
per
user,
 " " " total
session
)me,
session
 coun)ng)
 Handsets
(make,
model,
 " " " screen
resolu)on)
 Mobile
Operator
 " " " (country
of
origin,
operator
 name)
 Geo
Loca)on
(country
of
 " " " origin,
RDNS
lookup)
 *Again,
they
all
offer
the
same
features.
In
my
opinion,
I
would
say
Motally
is
best
of
the
three
for
enterprise
customers
because
they
have
a
 
pricing
model
in
place.
I’d
rather
not
start
using
a
free
service
and
then
be
told
the
features
I’ve
been
using
are
going
to
cost
x
amount.


  • The
supported
plamorms
 Pinch
Media
 0%
 Flurry
 Android
 Blackberry
 100%
 iPhone
 25%
 25%
 Java
ME
 Android
 Blackberry
 25%
 25%
 iPhone
 Java
ME
 Motally
 0%
 Android
 50%
 50%
 Blackberry
 iPhone
 Java
ME

  • An
example
implementa)on
 •  I
chose
to
use
Pinch
Media’s
analy)cs
library
 because
it
was
best
documented.

  • Steps
to
implement
 •  Download
the
library

  • Steps
to
implement
 •  Apply
for
an
applica)on
code
by
submiyng
 your
applica)on
(I
created
a
simple
test
app).

  • Steps
to
implement
 •  Add
the
files
to
your
project

  • Steps
to
implement
 •  Add
required
frameworks

  • Steps
to
implement
 •  Add
the
required
code
to
your
AppDelegate

  • Steps
to
implement
 •  You
can
also
setup
“beacons”
to
fire
unique
 ac)ons

  • The
 
 
 
 
 



dashboard

  • To
conclude…

  • To
end.
 •  From
what
I’ve
seen
by
looking
at
6
mobile
 analy)cs
services
is
that
there
is
really
no
one
 that
stands
out
by
offering
metrics
with
the
 “coolness”
features
that
I
was
hoping
to
find.

 •  However,
I
was
just
recently
invited
to
join
a
 site
named
PercentMobile
 (percentmobile.com)
and
I
think
they
may
be
 trying
to
get
there.