Hollywood Storytelling for Nonprofit Crowdfunding

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Better stories drive more donations. Learn the four high-impact storylines that Hollywood uses in TV and film so that you can use it for your nonprofit crowdfunding campaign.

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Hollywood Storytelling for Nonprofit Crowdfunding

  1. 1. @robjwu / @causevox STORYTELLING FOR NONPROFIT CROWDFUNDING Rob Wu, CEO of CauseVox
  2. 2. @robjwu / @causevox STORYTELLING MATTERS • It drives donations • It drives sharing (especially on social media) • It builds a movement
  3. 3. @robjwu / @causevox ABOUT CAUSEVOX
  4. 4. @robjwu / @causevox ABOUT CAUSEVOX CauseVox is a crowdfunding platform for nonprofits, causes, and social good projects.
  5. 5. @robjwu / @causevox FREE EBOOK! Get our free ebook on Hollywood storylines you can use for crowdfunding: ! http://www.causevox.com/ebooks/hollywood- storylines-nonprofit-storytelling/
  6. 6. @robjwu / @causevox –You “I don’t know how to tell a good story”
  7. 7. @robjwu / @causevox –You “I don’t dig wells or help kids; my story isn’t sexy”
  8. 8. @robjwu / @causevox –You “I have a fundraising appeal – isn’t that my story?”
  9. 9. @robjwu / @causevox CLASSIC STORYLINES
  10. 10. @robjwu / @causevox OVERCOMINGTHE MONSTER #1
  11. 11. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community.
  12. 12. @robjwu / @causevox WHEREYOU’VE SEEN IT OVERCOMINGTHE MONSTER: JAMES BOND
  13. 13. @robjwu / @causevox WHEREYOU’VE SEEN IT OVERCOMINGTHE MONSTER:AVENGERS
  14. 14. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Defeat Defeat Silva Chitauri Bond Heroes Skyfall Avengers
  15. 15. @robjwu / @causevox
  16. 16. @robjwu / @causevox https://www.youtube.com/watch?v=TLqqJkKeJMk
  17. 17. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Earth Rights Films Corps
  18. 18. @robjwu / @causevox IDEAS IN ACTION • Embrace that you’re the underdog. • If there’s no clear antagonist, define the enemy or threat. • Rally supporters by showing them what the enemy can do.
  19. 19. @robjwu / @causevox RAGSTO RICHES / REBIRTH #2
  20. 20. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it.
  21. 21. @robjwu / @causevox The main character(s) has an inner transformation that leads to a new perspective on life.
  22. 22. @robjwu / @causevox RAGSTO RICHES: PURSUIT OF HAPPYNESS
  23. 23. @robjwu / @causevox REBIRTH:A CHRISTMAS CAROL
  24. 24. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Provide Life Chris Gardner Pursuit of Happyness Generosity SelfScrooge A Christmas Carol
  25. 25. @robjwu / @causevox
  26. 26. @robjwu / @causevox https://www.youtube.com/watch?v=TLqqJkKeJMk
  27. 27. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Harry Overcome Homelessness
  28. 28. @robjwu / @causevox IDEAS IN ACTION • Tell the story of a disadvantaged kid that got into Harvard. • Tell a story of a cancer survivor. • Good opportunity for personal narratives or testimonials.
  29. 29. @robjwu / @causevox IDEAS IN ACTION • Flashback videos orTweeting past events as if they were today • Q&A interviews before and after with someone going through a “rebirth” process. • Letters to my former self, a timeline of milestones and achievements
  30. 30. @robjwu / @causevox THE QUEST /VOYAGE #3
  31. 31. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way.
  32. 32. @robjwu / @causevox QUEST:WIZARD OF OZ
  33. 33. @robjwu / @causevox QUEST: LORD OFTHE RINGS
  34. 34. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Go home Ring Witch Bad Guy Dorthy Hobbit Wizard of Oz Lord of the Rings Supporters Team D Team F
  35. 35. @robjwu / @causevox
  36. 36. @robjwu / @causevox www.youtube.com/watch?v=VwMnVJ8NS2g
  37. 37. @robjwu / @causevox
  38. 38. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Wear a dress Education funding You Do it in a Dress Grow a beard Breast cancer You Beards for Boobs
  39. 39. @robjwu / @causevox IDEAS IN ACTION • Think of your mission as a quest, and map out the journey (literally: make a map!), recruit companions (partners, supporters), and stock up on supplies. • Get supporters to tell stories of their journey via personal fundraising pages
  40. 40. @robjwu / @causevox TRAGEDY #4
  41. 41. @robjwu / @causevox The main character is a villain who delves deeper into darkness before ultimately falling too far, and dies.
  42. 42. @robjwu / @causevox TRAGEDY: BREAKING BAD
  43. 43. @robjwu / @causevox STORYLINE CONCEPT Protagonist Folly Antagonist Pride SelfWalterBreaking Bad
  44. 44. @robjwu / @causevox
  45. 45. @robjwu / @causevox http://vimeo.com/21594579
  46. 46. @robjwu / @causevox STORYLINE CONCEPT Protagonist Call to Action Antagonist Destruction PeopleTsunamiJapanTsunami
  47. 47. @robjwu / @causevox IDEAS IN ACTION • Tread lightly with sad and dark storytelling to avoid the dreaded “poverty or charity porn.” • Be strategic with imagery and personal stories to make a point and show what happens if you DON’T make progress on your mission.
  48. 48. @robjwu / @causevox STORYLINE SUMMARY 1. Overcoming the monster 2. Rags to riches / Rebirth 3. Quest /Voyage 4. Tragedy
  49. 49. @robjwu / @causevox FREE EBOOK! Get our free ebook on Hollywood storylines you can use for crowdfunding: ! http://www.causevox.com/ebooks/hollywood- storylines-nonprofit-storytelling/
  50. 50. @robjwu / @causevox LET’S STAY INTOUCH! Rob Wu, CEO of CauseVox www.causevox.com ! @robjwu / @causevox

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