10 Principles of Peer-to-Peer Fundraising - 11NTC - Rob Wu
by Rob Wu
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With peer-to-peer fundraising, non-profits tap into an existing pool of supporters by equipping them to champion your cause on its behalf. This kind of fundraising concept allows you to expand your ...
With peer-to-peer fundraising, non-profits tap into an existing pool of supporters by equipping them to champion your cause on its behalf. This kind of fundraising concept allows you to expand your support base past what is managed by your staff and into the new personal networks of existing supporters; you can build a bigger army of supports and donors organically.
Planning and launching an effective peer-to-peer fundraising campaign can be difficult and confusing, but it can be made easy with a few concepts. In this session, we examine the 10 principles that guide an effective campaign. We built these principles based on years of launching peer-to-peer campaigns, studying the mistakes of unsuccessful campaigns, and testing effective techniques.
We present examples of how each principle is applied to reinforce key concepts. In addition, we address the limitations of peer-to-peer fundraising in the past and trends on how non-profits are making it work today.
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