MULTI-CHANNEL PROMOTION APPROACH Multi-channel Promotion uses many different channels to reach their identified audience Multi-channel Promotion allows you to reach your prospective or currentaudience in a channel of his/her liking
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CommunicationBlogs and Micro-blogging / Reviews and opinionsPresence applications Product reviewsSocial networking Business reviewsSocial network aggregation Community Q&ACollaboration EntertainmentWikis Media and entertainment platformsSocial bookmarking (or socialtagging) AnalysisSocial news Social media monitoring Social media analyticsMultimediaPhotography and art sharing MashupsVideo sharing Virtual worldsLivecasting Game sharingMusic and audio sharing Information aggregators
SOCIAL MARKETING STRATEGIC LENS Does it use our social media arsenal? Does it meet Does it follow our marketing social media objectives? best practices? What is the value exchange between consumer & marketer?
10 WAYS LEARNING ORGANIZATIONS SHARE INFORMATION USING SOCIAL MEDIA1. Gathering and Sharing Information2. Showcasing Employee/Department Work3. Providing a Platform to Broadcast Events4. Emergency Notification5. Connecting People6. Producing, Not Just Promoting7. Creating a Dialogue and Communicating to Learners8. Online Office Hours9. Coaching for the Spotlight10.Getting Wired Via Mobile
APPROACH AUDIENCES DIFFERENTLY BASED ON SOCIAL TECHNOGRAPHICS Entertainment Techie Influential Dads Influential Boomers Review Sites Blogs Review SitesTwitter Creator Facebook Creator Blogger Critic Digg Critic MySpace Joiner YouTube Spectator• 2.6MM influencers • 2.3MM influencers • 3.7MM influencers• 18.5MM in social media • 30.2MM in social media • 55.9MM in social media• Prefer blogs, forums & • Prefer blogs & social • Prefer Review Sites review sites nets