Promoting Your Programs through Social Media

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Session @ the Catholic Immigration Network Conference in Toronto entitled "Promoting Your Programs through Social Media"

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Promoting Your Programs through Social Media

  1. 1. Professional Development Workshop Series PROMOTING YOURPROGRAMS THROUGH SOCIAL MEDIADR. ROBIN YAP, LLB, MSC, DM, CTDP
  2. 2. http://www.flickr.com/photos/66179962@N00/989153341/
  3. 3. AGENDA •Conformity to Norms •Social Media Mental Models•Four Components of Social Promotion •Multi-Channel Approach •Strategies in Social Marketing
  4. 4. Mental Models
  5. 5. DefinitionMENTAL MODELSexplain someone’sthought process abouthow something works inthe real world
  6. 6. AGREE OR DISAGREE? Social Media is Optional
  7. 7. AGREE OR DISAGREE? Social Media is difficult to understand
  8. 8. AGREE OR DISAGREE? You can make a big splash in a short time
  9. 9. AGREE OR DISAGREE? You cantmeasure socialmedia marketing results
  10. 10. AGREE OR DISAGREE? Social Media is FREE
  11. 11. ATTENTION RETENTIONREPRODUCTION MOTIVATION
  12. 12. ATTENTION
  13. 13. Which one draws you?
  14. 14. RETENTION
  15. 15. How do you deliver your online social voice?
  16. 16. Delivering your social voice
  17. 17. REPRODUCTION
  18. 18. MULTI-CHANNEL PROMOTION APPROACH Multi-channel Promotion uses many different channels to reach their identified audience Multi-channel Promotion allows you to reach your prospective or currentaudience in a channel of his/her liking
  19. 19. WHAT SOCIAL MEDIA CHANNELS ARE USED HERE?
  20. 20. MOTIVATION
  21. 21. http://www.flickr.com/photos/bunchofpants/36924662/ Who are you?
  22. 22. CommunicationBlogs and Micro-blogging / Reviews and opinionsPresence applications Product reviewsSocial networking Business reviewsSocial network aggregation Community Q&ACollaboration EntertainmentWikis Media and entertainment platformsSocial bookmarking (or socialtagging) AnalysisSocial news Social media monitoring Social media analyticsMultimediaPhotography and art sharing MashupsVideo sharing Virtual worldsLivecasting Game sharingMusic and audio sharing Information aggregators
  23. 23. SOCIAL MARKETING STRATEGIC LENS Does it use our social media arsenal? Does it meet Does it follow our marketing social media objectives? best practices? What is the value exchange between consumer & marketer?
  24. 24. 10 WAYS LEARNING ORGANIZATIONS SHARE INFORMATION USING SOCIAL MEDIA1. Gathering and Sharing Information2. Showcasing Employee/Department Work3. Providing a Platform to Broadcast Events4. Emergency Notification5. Connecting People6. Producing, Not Just Promoting7. Creating a Dialogue and Communicating to Learners8. Online Office Hours9. Coaching for the Spotlight10.Getting Wired Via Mobile
  25. 25. APPROACH AUDIENCES DIFFERENTLY BASED ON SOCIAL TECHNOGRAPHICS Entertainment Techie Influential Dads Influential Boomers Review Sites Blogs Review SitesTwitter Creator Facebook Creator Blogger Critic Digg Critic MySpace Joiner YouTube Spectator• 2.6MM influencers • 2.3MM influencers • 3.7MM influencers• 18.5MM in social media • 30.2MM in social media • 55.9MM in social media• Prefer blogs, forums & • Prefer blogs & social • Prefer Review Sites review sites nets
  26. 26. FINALTHOUGHTS

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