HR.com Measuring the Value of Online Communities and Networks of Practice Dialogues

356 views

Published on

Measuring the Value of Online Communities and Networks of Practice Dialogues

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
356
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

HR.com Measuring the Value of Online Communities and Networks of Practice Dialogues

  1. 1. MEASURING THE VALUE OF ONLINE COMMUNITIES AND NETWORKS OF PRACTICE DIALOGUES Robin Yap, JD, PhD (www.robinyap.com)
  2. 2. AGENDA • Knowledge Collective • Model of Measurement • Narrative Cycles Framework • Social Capital Lens • Insights • Final Thoughts
  3. 3. BUSINESSES NEED TO ADAPT…. “The organization’s ability to learn and adapt faster … …than its competition is the single important source of competitive advantage” (Senge, 1994)
  4. 4. Continuous learning through collaboration and problem solving is a key lever (Cross, Jarche, Jennings, Quinn, 2010)
  5. 5. Finding ways to measure the actual value of networked learning in online communities is a differentiator to show its business impact. (Yap & Robben, 2010)
  6. 6. How do you show the value of your online communities and networks of practice for business? QUESTION WE’VE ALL BEEN ASKED BEFORE
  7. 7. MODEL FOR MEASURING THE KNOWLEDGE COLLECTIVE OF ONLINE COMMUNITIES AND NETWORKS OF PRACTICE KNOWLEDGECOLLECTIVE
  8. 8. NARRATIVE CYCLES FRAMEWORK
  9. 9. NARRATIVE CYCLES Immediate Value What happened and what was my initial experience in participating in the online social network? Potential Value What has all this activity online produced? Applied Value What difference has participation in the online community made to my work/job? Realized Value What difference has participation in an online social network made to my ability to my job performance? Reframing Value How did my participation in a social network changed my or other stakeholders’ understanding and definition of the value that has been created for the organization?
  10. 10. SOCIAL CAPITAL LENS Structural “Who should I contact to do x?” “Is email the best way to contact x? Cognitive “That A.D.Q.T.X. strand connected with the W.Z.B. immediately” Relational “I’ve taken it upon myself to test this method in our lab”
  11. 11. NARRATIVE CYCLES Immediate Value Structural Class went well, great to see you here Dr. X. Cognitive Same sentence ending with  Relational Dr. X, I took it upon myself to send you an e-intro to Dr. Q since I know that you both have similar interests. Potential Value Structural Thanks Dr. X for connecting me with Prof. A, She’s given great info which I’ll post here today. Cognitive The scenario here is similar to what happened with client D? Relational We’re considering Team B as a pilot in adopting this process Applied Value Structural I’ve shared that tip you sent to peer J. Cognitive LOL Tip you sent cracked me up but it works. I use it everyday since you posted it here. Relational This tip is now part of our process. Thanks! Realized Value Structural Without your input here I wouldn’t have known how share this info with client T Cognitive We’ve included the acronym KC into our lexicon. Relational We have been using the acronym KC since you’ve discussed it here. Reframed Value Structural Who knew there were experts in this topic within my company?! Cognitive Aha! I get it now. My thought was different from this. Thanks for the clarification. Relational I’ve posted my learning here in another network I’m part of. Great info!
  12. 12. NARRATIVE CYCLES Immediate Value Structural Class went well, great to see you here Dr. X. Cognitive Same sentence ending with  Relational Dr. X, I took it upon myself to send you an e-intro to Dr. Q since I know that you both have similar interests. Potential Value Structural Thanks Dr. X for connecting me with Prof. A, She’s given great info which I’ll post here today. Cognitive The scenario here is similar to what happened with client D? Relational We’re considering Team B as a pilot in adopting this process Applied Value Structural I’ve shared that tip you sent to peer J. Cognitive LOL Tip you sent cracked me up but it works. I use it everyday since you posted it here. Relational This tip is now part of our process. Thanks! Realized Value Structural Without your input here I wouldn’t have known how share this info with client T Cognitive We’ve included the acronym KC into our lexicon. Relational We have been using the acronym KC since you’ve discussed it here. Reframed Value Structural Who knew there were experts in this topic within my company?! Cognitive Aha! I get it now. My thought was different from this. Thanks for the clarification. Relational I’ve posted my learning here in another network I’m part of. Great info!
  13. 13. NARRATIVE CYCLES Immediate Value Structural Class went well, great to see you here Dr. X. Cognitive Same sentence ending with  Relational Dr. X, I took it upon myself to send you an e-intro to Dr. Q since I know that you both have similar interests. Potential Value Structural Thanks Dr. X for connecting me with Prof. A, She’s given great info which I’ll post here today. Cognitive The scenario here is similar to what happened with client D? Relational We’re considering Team B as a pilot in adopting this process Applied Value Structural I’ve shared that tip you sent to peer J. Cognitive LOL Tip you sent cracked me up but it works. I use it everyday since you posted it here. Relational This tip is now part of our process. Thanks! Realized Value Structural Without your input here I wouldn’t have known how share this info with client T Cognitive We’ve included the acronym KC into our lexicon. Relational We have been using the acronym KC since you’ve discussed it here. Reframed Value Structural Who knew there were experts in this topic within my company?! Cognitive Aha! I get it now. My thought was different from this. Thanks for the clarification. Relational I’ve posted my learning here in another network I’m part of. Great info!
  14. 14. NARRATIVE CYCLES Immediate Value Structural Class went well, great to see you here Dr. X. Cognitive Same sentence ending with  Relational Dr. X, I took it upon myself to send you an e-intro to Dr. Q since I know that you both have similar interests. Potential Value Structural Thanks Dr. X for connecting me with Prof. A, She’s given great info which I’ll post here today. Cognitive The scenario here is similar to what happened with client D? Relational We’re considering Team B as a pilot in adopting this process Applied Value Structural I’ve shared that tip you sent to peer J. Cognitive LOL Tip you sent cracked me up but it works. I use it everyday since you posted it here. Relational This tip is now part of our process. Thanks! Realized Value Structural Without your input here I wouldn’t have known how share this info with client T Cognitive We’ve included the acronym KC into our lexicon. Relational We have been using the acronym KC since you’ve discussed it here. Reframed Value Structural Who knew there were experts in this topic within my company?! Cognitive Aha! I get it now. My thought was different from this. Thanks for the clarification. Relational I’ve posted my learning here in another network I’m part of. Great info!
  15. 15. NARRATIVE CYCLES Immediate Value Structural Class went well, great to see you here Dr. X. Cognitive Same sentence ending with  Relational Dr. X, I took it upon myself to send you an e-intro to Dr. Q since I know that you both have similar interests. Potential Value Structural Thanks Dr. X for connecting me with Prof. A, She’s given great info which I’ll post here today. Cognitive The scenario here is similar to what happened with client D? Relational We’re considering Team B as a pilot in adopting this process Applied Value Structural I’ve shared that tip you sent to peer J. Cognitive LOL Tip you sent cracked me up but it works. I use it everyday since you posted it here. Relational This tip is now part of our process. Thanks! Realized Value Structural Without your input here I wouldn’t have known how share this info with client T Cognitive We’ve included the acronym KC into our lexicon. Relational We have been using the acronym KC since you’ve discussed it here. Reframed Value Structural Who knew there were experts in this topic within my company?! Cognitive Aha! I get it now. My thought was different from this. Thanks for the clarification. Relational I’ve posted my learning here in another network I’m part of. Great info!
  16. 16. NARRATIVE CYCLES FRAMEWORK 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 MAXIMUM 15 POINTS FOR EVERY DIALOGUE EVALUATED
  17. 17. HOW MANY POINTS WOULD THIS VERBATIM GET? The technical aspect of the launch was well supported, eligibility, how client can order, pre-order, etc. The client asks us technical questions that we were able to answer. Immediate Value What happened and what was my initial experience in participating in the online social network? Potential Value What has all this activity online produced? Applied Value What difference has participation in the online community made to my work/job? Realized Value What difference has participation in an online social network made to my ability to my job performance? Reframing Value How did my participation in a social network changed my or other stakeholders’ understanding and definition of the value that has been created for the organization?
  18. 18. HOW MANY POINTS WOULD THIS VERBATIM GET? The information provided prior to the launch of the new model and during the launch were very helpful and I appreciated it. Immediate Value What happened and what was my initial experience in participating in the online social network? Potential Value What has all this activity online produced? Applied Value What difference has participation in the online community made to my work/job? Realized Value What difference has participation in an online social network made to my ability to my job performance? Reframing Value How did my participation in a social network changed my or other stakeholders’ understanding and definition of the value that has been created for the organization?
  19. 19. HOW MANY POINTS WOULD THIS VERBATIM GET? I don’t think this was the best event we’ve conducted. There were technical glitches, speakers forgetting their material, and food that was appetizing.
  20. 20. CASE STUDIES %
  21. 21. YOUR NEXT STEPS • Identify your “knowledge collective” • Align with your business goals Identify measurement goals (stretch, double stretch) • Identify your Implementation Strategy Pre-pilot test  Make necessary adjustments Pilot (identify champions) Is the return aligned to your business goals? Small group launch Are the results linking to the business goals? Department-wide launch How are the results in relation to the business goals? Enterprise-wide launch Is there an alignment still? Repeat process the next year
  22. 22. Avez-vous des questions?
  23. 23. @robinyap RobinYap.com

×