Innovation for Participation - Paul De Decker, Sun Microsystems

Slide 1: Sun Microsystems What can we mean for you? Paul De Decker Managing Director Belgium-Luxembourg

Slide 2: Sun Microsystems : type-casting ?? A Few Years Ago... Operating System Architecture

Slide 3: The Fundamentals .... • The Network is the Computer • Everyone and everything participates on the network 1.5 Billion Internet Users 0 1995 2000 2005 2007 2010

Slide 4: Still... same ... Our Business Model Drives New Consumers On the Network... Infrastructure New Services... Demand...

Slide 5: Java Rapidly Growing on Devices Billio ns 10 9 8 7 6 4.5+ 5 B 4 3 2 1 0 2003 2004 2005 2006 2007 2008

Slide 6: “Webolution” Smart Mobs Co-Creation Wikis Blogosphere Social The Tags Networks Long Tail

Slide 7: Giving Trusting away Breaking services consumers Every Rule in the B-School Book No Sharing Tiny license intellectual transactions fee property

Slide 8: What’s the Opportunity For For Startups Enterprises Capture Extract the imagination, new revenue capture a from aging mass market assets Create Launch new markets, new services targeting transform IP the into revenue “new consumer”

Slide 9: Every Enterprise is a Composite External End Users Services Customers Uncontrolled Clients Partners Controlled Clients Employees

Slide 10: Extreme Software Productivity

Slide 11: Open Source: Choice for Most Web Sites • More than half of all web sites use open source web server, database and programming language software • Quick to deploy, huge talent pool • Solves number one issue: speed to market • Low cost • Significant communities for support • Multiplatform support prevents vendor lock-in

Slide 12: What is SAMP/LAMP • Solaris or Linux • Apache > HTTP Server from Apace.org, runs on UNIX and Windows NT > Used by 70% web sites (Netcraft Web Survey November 2005) • MySQL > World's most popular open source database, +10M installations > CoolStack version is the open source license, supported by active community • PHP/Perl/Python > PHP is an HTML-embedded scripting language > Practical Extraction and Reporting Language, interpreted programming language with a huge number of uses, libraries and resources, “Swiss Army Knife” of the web. > Python is an interpreted, interactive, object-oriented, extensible programming language

Slide 13: What is the Solaris AMP Offer This offer is a set of products and services along with a clear, easy-to-follow “recipe” on how to acquire the various pieces. The major components of the offer are: • Solaris 10 • Optimized CoolStack “AMP” software, Open SSO • x64 and CoolThreads Servers through T&B, if desired • Tools: SDK All Access Kit, CoolTools • Support Options > Developer Expert Assistance, Solaris support subscriptions > Solaris and Java Developer courses > SunSpectrum Instant Upgrade, Enterprise Installation Services

Slide 14: Step One: Get Solaris  FREE and open source  Certified multilevel security  CMT- aware scheduler  Fast, efficient thread implementation  Virtualization/ZFS file system  Dynamic Tracing (DTrace)  Predictive Self-Healing  Compatibility guaranteed  High-performance network architecture — 10 Gb ready, CMT- aware device drivers The Most Advanced OS on the Planet 14

Slide 15: Step Two: Get Software Leading Web Open Source Apps • Most commonly used open source applications optimized for the robust Solaris OS. • Binaries that help deliver the best system performance • 30 to 200 percent improvement over standard binaries • Reduces time to service and avoiding vendor lock-in. • Optimized and observable memcached • Cool Stack free to download Already Optimized For You

Slide 16: Step Three : Get Tools Speed Deployment with Tools • Tools available for x64, SPARC • Provides tools needed to speed CoolStack development time to market • Reduces risk by familiar compilers and basic development Application Selection tools Development • Leverages advantages of popular open source software Tuning & Debugging • Designed specifically to enable Deployment users to seamlessly optimize their Web-tier environment • Free to download Tools for Each Phase of Development

Slide 17: Step Five: Get Support Wrap Around Services and Support • Developer Expert Assistance • Blue Prints • White Papers • CoolThreads, Preventing Web Hijacking • Support agreements • Training options • Solaris security options • Virtualization, consolidation, LDOM resources, services • Installation, maintenance Full affordable life-cycle support

Slide 18: What Iron to pick ?

Slide 19: Vertical Scale to Meet Core Demand 1,000,000 100,000 10,000 Moore’s SMPs Law 1,000 Core Enterprise 100 Demand 10 Vertical 1 Scale .1 1990 1995 2000 2005 2010

Slide 20: The Blueshift Opportunity 1,000,000 100,000 10,000 Moore’s Law 1,000 Today Core Enterprise 100 Demand Virtualization 10 and Consolidation 1 .1 1990 1995 2000 2005 2010

Slide 21: Redshift – Demand for Massive Scale HPC, Web, 1,000,000 SaaS 100,000 10,000 Moore’s Law 1,000 Today Core Enterprise 100 Demand 10 1 .1 1990 1995 2000 2005 2010

Slide 22: The Redshift Opportunity HPC, Web, 1,000,000 SaaS 100,000 10,000 Horizontal Moore’s Scale Law 1,000 Today Core Enterprise 100 Demand 10 1 .1 1990 1995 2000 2005 2010

Slide 23: Requires Innovation at Every Level Processor System / Storage Datacenter

Slide 24: Why Sun The Network is STILL the Computer! Guiding Innovative Breakthrough Force Infrastructure Economics

Slide 25: • Pioneered open computing Breaking • First company to contribute core IP to open source the Rules for 25 Years • Launched the “Participation Age” • Made “green” computing Sun’s Founders, 1982 economical • Today: guiding force in the industry “Kick butt and have fun.” Scott McNealy

Slide 26: Total Commitment to Open Standards NFS UNIX SVR4 TIME 1995 2000 2005 2010

Slide 27: Best of Both Worlds DTrac ZFS e Container FM s A Binary Compatible Core Platform with Expanding Ecosystem

Slide 28: Sun in the Systems Market: 2008 Platform Choice, OS Choice, Infrastructure Choice Java™ Enterprise System Composite Communications Application Platform Management Availability Network Identity Application Services B2B Platform Web ESB Infrastructure Operating System Solaris™ Containers Virtualization VMware / Sun xVM LDOMs / DSD Architecture

Slide 29: Expanding the Opportunity Red Hat is certified and supported on Sun Fire x64 servers Intel invests TM Sun Fire Galaxy Sun sells, SUSE Linux in Solaris as Servers (4) distributes and Red Hat is the Enterprise #1 UNIX supports Windows 1st major open- Desktop and signs Sun Fire X4500 Tested and (“Thumper”) Microsoft and Sun source software OEM agreement vendor to license Certified on deliver joint Sun x64 Sun Fire Sun Fire X4600 virtualization TM the Java SE TCK Workstations X4150/X4450 Sun Blade solutions on Servers (3) TM Solaris and Red Hat shares Sun Blade 6000 Windows developers’ contributions TM Netra with Sun as part of Servers (3) TM Open JDK community

Slide 30: The Model of Driving Volume to Value Open Source Free Access Revenue Making SW Development Choice Increases Volume Business Deployment ● Solaris • Free RTU ● Solaris 10 ● NetBeans (unsupported) ● Java ES ● Glassfish • Extended Try and Buy ● ID Management Program ● Single sign-on ● Java CAPS • Connected to Sun ● All Middleware ● Mobile

Slide 31: Gaining Web 2.0 Customers Advanced Media Lokalisten.de Betfair Major League CA Mobile, Ltd. Baseball Digitar Mansion.com eBay Inc Ning eHarmony.com Peerflix en-japan, inc. PlanetOut.Inc. Fortius One Postful, Inc. Fotolog, Inc. Siteworx, Inc. Gracenote StockCharts.com Internet Brands, Inc. Strato AG Joyent, Inc. Workscape

Slide 32: And Our Developer Communities ZFS/Solaris

Slide 33: Plugg Conference 2008