Innovation for Participation - Paul De Decker, Sun Microsystems


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  • NOTE TO PRESENTERS: THE AUDIENCE FOR THIS ELEVATOR PITCH IS STARTUP AND ENTERPRISE CUSTOMERS . SEPARATE MODULES ARE AVAILABLE TARGETING STARTUPS AND ENTERPRISE PROSPECTS SEPARATELY. THE SPEAKER NOTES BELOW ARE INTENDED AS A GUIDELINE; SPEAKERS SHOULD CUSTOMIZE BOTH THE EXAMPLES AND SPECIFIC POINTS TO MEET THE NEEDS OF THEIR AUDIENCE. THIS PRESENTATION IS SCRIPTED TO BE DELIVERED IN 10 MINUTES. Success comes not to those who simply transgress the rules, but to those who stand the rules on their head. That&apos;s not an ancient Chinese proverb or a Scott McNealyism. It&apos;s simply an observation. But anyone who&apos;s been paying attention to the evolution of the Web recognizes the truth in the statement. The next-generation Web is all about standing rules on their head and changing the way we work, live, and play. Whether you&apos;re talking about the rules of software development or the rules of business, the old models no longer apply. A new breed of developers is creating a new generation of Web services and new business models that break all the rules. And Sun is here to help. Today I want to take just a few minutes to talk about how companies are redefining the Web—and themselves—and why Sun is uniquely qualified to provide assistance.
  • Innovation for Participation - Paul De Decker, Sun Microsystems

    1. Sun Microsystems What can we mean for you? <ul><li>Paul De Decker </li></ul><ul><li>Managing Director Belgium-Luxembourg </li></ul>
    2. Sun Microsystems : type-casting ?? A Few Years Ago... Architecture Operating System
    3. <ul><li>The Network is the Computer </li></ul><ul><li>Everyone and everything participates on the network </li></ul>Internet Users 2000 2007 2010 2005 1.5 Billion 1995 0 The Fundamentals ....
    4. Still... same ... Our Business Model New Consumers New Services... Drives Infrastructure Demand... On the Network...
    5. Billions 10 9 8 7 6 5 4 3 2 1 0 4.5+B Java Rapidly Growing on Devices 2003 2005 2006 2008 2004 2007
    6. Blogosphere Social Networks Smart Mobs Wikis Co-Creation Tags The Long Tail “Webolution”
    7. Giving away services No license fee Tiny transactions Sharing intellectual property Trusting consumers Breaking Every Rule in the B-School Book
    8. For Startups For Enterprises What’s the Opportunity <ul><ul><li>Extract new revenue from aging assets </li></ul></ul><ul><ul><li>Create new markets, transform IP into revenue </li></ul></ul><ul><ul><li>Capture the imagination, capture a mass market </li></ul></ul><ul><ul><li>Launch new services targeting the “new consumer” </li></ul></ul>
    9. Every Enterprise is a Composite External Services Customers Partners Employees Uncontrolled Clients Controlled Clients End Users
    10. Extreme Software Productivity
    11. Open Source: Choice for Most Web Sites <ul><li>More than half of all web sites use open source web server, database and programming language software </li></ul><ul><li>Quick to deploy, huge talent pool </li></ul><ul><li>Solves number one issue: speed to market </li></ul><ul><li>Low cost </li></ul><ul><li>Significant communities for support </li></ul><ul><li>Multiplatform support prevents vendor lock-in </li></ul>
    12. What is SAMP/LAMP <ul><li>S olaris or L inux </li></ul><ul><li>A pache </li></ul><ul><ul><li>HTTP Server from, runs on UNIX and Windows NT </li></ul></ul><ul><ul><li>Used by 70% web sites (Netcraft Web Survey November 2005) </li></ul></ul><ul><li>M ySQL </li></ul><ul><ul><li>W orld's most popular open source database, +10M installations </li></ul></ul><ul><ul><li>CoolStack version is the open source license, supported by active community </li></ul></ul><ul><li>P HP/ P erl/ P ython </li></ul><ul><ul><li>PHP is an HTML-embedded scripting language </li></ul></ul><ul><ul><li>Practical Extraction and Reporting Language, interpreted programming language with a huge number of uses, libraries and resources, “Swiss Army Knife” of the web. </li></ul></ul><ul><ul><li>Python is an interpreted, interactive, object-oriented, extensible programming language </li></ul></ul>
    13. What is the Solaris AMP Offer <ul><li>This offer is a set of products and services along with a clear, easy-to-follow “recipe” on how to acquire the various pieces. The major components of the offer are: </li></ul><ul><li>Solaris 10 </li></ul><ul><li>Optimized CoolStack “AMP” software, Open SSO </li></ul><ul><li>x64 and CoolThreads Servers through T&B, if desired </li></ul><ul><li>Tools: SDK All Access Kit, CoolTools </li></ul><ul><li>Support Options </li></ul><ul><ul><li>Developer Expert Assistance, Solaris support subscriptions </li></ul></ul><ul><ul><li>Solaris and Java Developer courses </li></ul></ul><ul><ul><li>SunSpectrum Instant Upgrade, Enterprise Installation Services </li></ul></ul>
    14. <ul><li>FREE and open source </li></ul><ul><li>Certified multilevel security </li></ul><ul><li>CMT- aware scheduler </li></ul><ul><li>Fast, efficient thread implementation </li></ul><ul><li>Virtualization/ZFS file system </li></ul><ul><li>Dynamic Tracing (DTrace) </li></ul><ul><li>Predictive Self-Healing </li></ul><ul><li>Compatibility guaranteed </li></ul><ul><li>High-performance network architecture — 10 Gb ready, CMT-aware device drivers </li></ul>The Most Advanced OS on the Planet Step One: Get Solaris
    15. <ul><li>Most commonly used open source applications optimized for the robust Solaris OS. </li></ul><ul><li>Binaries that help deliver the best system performance </li></ul><ul><li>30 to 200 percent improvement over standard binaries </li></ul><ul><li>Reduces time to service and avoiding vendor lock-in. </li></ul><ul><li>Optimized and observable </li></ul><ul><li>Cool Stack free to download </li></ul>Leading Web Open Source Apps Already Optimized For You memcached Step Two: Get Software
    16. <ul><li>Tools available for x64, SPARC </li></ul><ul><li>Provides tools needed to speed development time to market </li></ul><ul><li>Reduces risk by familiar compilers and basic development tools </li></ul><ul><li>Leverages advantages of popular open source software </li></ul><ul><li>Designed specifically to enable users to seamlessly optimize their Web-tier environment </li></ul><ul><li>Free to download </li></ul>Speed Deployment with Tools Tools for Each Phase of Development CoolStack Step Three : Get Tools Application Selection Deployment Tuning & Debugging Development
    17. <ul><li>Developer Expert Assistance </li></ul><ul><li>Blue Prints </li></ul><ul><li>White Papers </li></ul><ul><ul><li>CoolThreads, Preventing Web Hijacking </li></ul></ul><ul><li>Support agreements </li></ul><ul><li>Training options </li></ul><ul><li>Solaris security options </li></ul><ul><li>Virtualization, consolidation, LDOM resources, services </li></ul><ul><li>Installation, maintenance </li></ul>Wrap Around Services and Support Full affordable life-cycle support Step Five: Get Support
    18. What Iron to pick ?
    19. Vertical Scale to Meet Core Demand Vertical Scale Core Enterprise Demand Moore’s Law SMPs 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
    20. The Blueshift Opportunity Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Virtualization and Consolidation
    21. HPC, Web, SaaS Core Enterprise Demand Moore’s Law Redshift – Demand for Massive Scale Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005
    22. The Redshift Opportunity HPC, Web, SaaS Core Enterprise Demand Moore’s Law Today 1 10 100 1,000 10,000 100,000 1,000,000 .1 1990 1995 2000 2010 2005 Horizontal Scale
    23. Requires Innovation at Every Level <ul><ul><li>Processor </li></ul></ul><ul><ul><li>System / Storage </li></ul></ul><ul><ul><li>Datacenter </li></ul></ul>
    24. Guiding Force Innovative Infrastructure Breakthrough Economics Why Sun The Network is STILL the Computer!
    25. “ Kick butt and have fun.” Scott McNealy <ul><li>Pioneered open computing </li></ul><ul><li>First company to contribute core IP to open source </li></ul><ul><li>Launched the “Participation Age” </li></ul><ul><li>Made “green” computing economical </li></ul><ul><li>Today: guiding force in the industry </li></ul>Breaking the Rules for 25 Years Sun’s Founders, 1982
    26. NFS Total Commitment to Open Standards UNIX SVR4 1995 2000 2005 2010 TIME
    27. Best of Both Worlds Binary Compatible Core Platform with Expanding Ecosystem DTrace Containers FMA ZFS
    28. Sun in the Systems Market: 2008 Platform Choice, OS Choice, Infrastructure Choice Network Services Identity Management Java ™ Enterprise System Communications Composite Application Platform Application Platform B2B Web Infrastructure ESB Availability Virtualization Solaris ™ Containers LDOMs / DSD VMware / Sun xVM Architecture Operating System
    29. Expanding the Opportunity Sun sells, distributes and supports Windows Microsoft and Sun deliver joint virtualization solutions on Solaris TM and Windows Sun Fire Galaxy Servers (4) Sun Fire X4500 (“Thumper”) Sun Fire X4600 Sun Blade Servers (3) Netra TM Servers (3) Intel invests in Solaris TM as #1 UNIX and signs OEM agreement Sun Fire X4150/X4450 Sun Blade 6000 Red Hat is certified and supported on Sun Fire x64 servers Red Hat is the 1 st major open- source software vendor to license the Java TM SE TCK Red Hat shares developers’ contributions with Sun as part of Open JDK TM community SUSE Linux Enterprise Desktop Tested and Certified on Sun x64 Workstations
    30. The Model of Driving Volume to Value Open Source Development Choice <ul><li>Free RTU (unsupported) </li></ul><ul><li>Extended Try and Buy Program </li></ul><ul><li>Connected to Sun </li></ul><ul><li>Solaris </li></ul><ul><li>NetBeans </li></ul><ul><li>Glassfish </li></ul><ul><li>Single sign-on </li></ul><ul><li>All Middleware </li></ul>Free Access Increases Volume Revenue Making SW Business Deployment <ul><li>Solaris 10 </li></ul><ul><li>Java ES </li></ul><ul><li>ID Management </li></ul><ul><li>Java CAPS </li></ul><ul><li>Mobile </li></ul>
    31. Gaining Web 2.0 Customers Advanced Media Betfair CA Mobile, Ltd. Digitar eBay Inc en-japan, inc. Fortius One Fotolog, Inc. Gracenote Internet Brands, Inc. Joyent, Inc. Major League Baseball Ning Peerflix PlanetOut.Inc. Postful, Inc. Siteworx, Inc. Strato AG Workscape
    32. And Our Developer Communities ZFS/Solaris
    33. Plugg Conference 2008