Confessions of an RSS Junkie

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    Confessions of an RSS Junkie - Presentation Transcript

    1. Confessions of an RSS junkie Clo Willaerts, 6 February 2007
    2. Phase 1. Browse (1996-now)
    3. The end of browsing?
      • User/consumer in control
        • pulling content through searching
        • pushing content through micropublishing and user generated content
      • Growing usage and importance of search engines
    4. Phase 2: Search (2003-now)
      • Growing usage and popularity of search engines from end 2003 on
      • Users get better at using them
      • “ to google somebody”
      • Convenience and effectiveness
      • Puts the user in control
    5. Information overload
      • Google indexes 8 billion+ documents, images and items
      • Google may scan up to 50 million books currently only available in old-world universities like Harvard, Stanford, Oxford, University of Michigan, and the NY Public Library
      • Too many search results
      • Search Engine Optimization has become a Dark Science
      • Search Engine Advertising has become a bidding game
    6. Phase 3. Subscribe
      • … and we don’t mean “subscribe to our newsletter”
      • E-mail newsletters are an old medium now
        • Spam filters block a lot of them
        • Privacy laws have increased awareness of users
    7. Phase 3. Subscribe (2006-now)
      • Bloggers and other UGC publishers:
        • Rss feeds and subscribe button
        • OPML files as social currency: view the world through other people’s subscription lists
          • E.g. www.megite.com
        • The beginning of the attention engine race (Alex Barnett) http://blogs.msdn.com/alexbarn/archive/2006/02/13/531631.aspx
    8. Ex. 1: feedburner.com (button)
    9. Ex. 2: rss to e-mail
      • A good way to boost the readership of your blog (or any other online publication that has RSS)
      • Free services:
      • www.FeedBurner.com
      • www.FeedBlitz.com
      • www.Squeet.com
      • www.R-mail.org
    10. Some of us enjoy the ride
      • INFOLUST “(…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm
    11. Others don’t…
      • Information overload
      • Information anxiety (Richard Saul Wurman)
      • Infoporn
      • The myth of “keeping up”
    12. Keeping up with that blogosphere
      • Blogs can serve as
        • Content Navigators,
        • Information Filters,
        • Trusted Niche Guides
      • Decentralized, user-driven content publishing model
      • Some blogs are influential
      • Most are self-centered
      • Many are:
        • loud
        • messy
      • Matthew Hurst
      • ( Intelliseek, BlogPulse)
      • http://datamining.typepad.com/gallery/blog-map-gallery.html
    13. Phase 4. Filter
      • The cure for information overload? http://machinereadable.blogspot.com/2006/04/cure-for-information-overload.html
    14. Tip 1: Find the best aggregators
      • Aggregators become increasingly more important . Finding the right person, business, web site, etc. who does the best job of filtering (attenuating) in a specific area adds time to your life.
      • Ex 1: mash-ups of existing sites
      • Ex 2: start pages
        • www.Netvibes.com
        • www.Pageflakes.com
    15. Tip 2: Find the best trackers
      • Free trend tracking tools:
      • RSS:
        • Technorati watchlist
        • Google blog search
        • Boardtracker
      • E-mail
        • Google news alerts
      • Graphs:
        • Blogpulse
        • Alexaholic
      • Professional services:
        • Nielsen buzzmetrics (US)
        • Wavemetrics.com
        • Attentio.com (BE)
    16. Tip 3: trust the stars
      • In any thing you need to learn, find a person who can tell you what is:
        • Need to know
        • Should know
        • Nice to know
        • Edge case, only if it applies to you specifically
        • Useless
      • Some of my favorite marketing/blogging stars:
        • Jeremy Zadowny
        • Om Malik
        • Michael Arrington
        • Tom Coates
        • Ben Hammersley
        • Seth Godin
    17. Tip 4: Unsubscribe to as many things as possible
      • you probably have way too much redunancy in both your printed and online subscriptions.
      • if you're using the right aggregators, they'll tell you when something is worth it.
    18. Thank you
      • Clo Willaerts
      • [email_address]

    + robinwautersrobinwauters, 3 years ago

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