Confessions of an RSS Junkie

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Clo Willaerts (Skynet), talks about her RSS addiction and offers good remedies to fight information overload.

Clo Willaerts (Skynet), talks about her RSS addiction and offers good remedies to fight information overload.

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  • 1. Confessions of an RSS junkie Clo Willaerts, 6 February 2007
  • 2. Phase 1. Browse (1996-now)
  • 3. The end of browsing?
    • User/consumer in control
      • pulling content through searching
      • pushing content through micropublishing and user generated content
    • Growing usage and importance of search engines
  • 4. Phase 2: Search (2003-now)
    • Growing usage and popularity of search engines from end 2003 on
    • Users get better at using them
    • “ to google somebody”
    • Convenience and effectiveness
    • Puts the user in control
  • 5. Information overload
    • Google indexes 8 billion+ documents, images and items
    • Google may scan up to 50 million books currently only available in old-world universities like Harvard, Stanford, Oxford, University of Michigan, and the NY Public Library
    • Too many search results
    • Search Engine Optimization has become a Dark Science
    • Search Engine Advertising has become a bidding game
  • 6. Phase 3. Subscribe
    • … and we don’t mean “subscribe to our newsletter”
    • E-mail newsletters are an old medium now
      • Spam filters block a lot of them
      • Privacy laws have increased awareness of users
  • 7. Phase 3. Subscribe (2006-now)
    • Bloggers and other UGC publishers:
      • Rss feeds and subscribe button
      • OPML files as social currency: view the world through other people’s subscription lists
        • E.g. www.megite.com
      • The beginning of the attention engine race (Alex Barnett) http://blogs.msdn.com/alexbarn/archive/2006/02/13/531631.aspx
  • 8. Ex. 1: feedburner.com (button)
  • 9. Ex. 2: rss to e-mail
    • A good way to boost the readership of your blog (or any other online publication that has RSS)
    • Free services:
    • www.FeedBurner.com
    • www.FeedBlitz.com
    • www.Squeet.com
    • www.R-mail.org
  • 10. Some of us enjoy the ride
    • INFOLUST “(…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm
  • 11. Others don’t…
    • Information overload
    • Information anxiety (Richard Saul Wurman)
    • Infoporn
    • The myth of “keeping up”
  • 12. Keeping up with that blogosphere
    • Blogs can serve as
      • Content Navigators,
      • Information Filters,
      • Trusted Niche Guides
    • Decentralized, user-driven content publishing model
    • Some blogs are influential
    • Most are self-centered
    • Many are:
      • loud
      • messy
    • Matthew Hurst
    • ( Intelliseek, BlogPulse)
    • http://datamining.typepad.com/gallery/blog-map-gallery.html
  • 13. Phase 4. Filter
    • The cure for information overload? http://machinereadable.blogspot.com/2006/04/cure-for-information-overload.html
  • 14. Tip 1: Find the best aggregators
    • Aggregators become increasingly more important . Finding the right person, business, web site, etc. who does the best job of filtering (attenuating) in a specific area adds time to your life.
    • Ex 1: mash-ups of existing sites
    • Ex 2: start pages
      • www.Netvibes.com
      • www.Pageflakes.com
  • 15. Tip 2: Find the best trackers
    • Free trend tracking tools:
    • RSS:
      • Technorati watchlist
      • Google blog search
      • Boardtracker
    • E-mail
      • Google news alerts
    • Graphs:
      • Blogpulse
      • Alexaholic
    • Professional services:
      • Nielsen buzzmetrics (US)
      • Wavemetrics.com
      • Attentio.com (BE)
  • 16. Tip 3: trust the stars
    • In any thing you need to learn, find a person who can tell you what is:
      • Need to know
      • Should know
      • Nice to know
      • Edge case, only if it applies to you specifically
      • Useless
    • Some of my favorite marketing/blogging stars:
      • Jeremy Zadowny
      • Om Malik
      • Michael Arrington
      • Tom Coates
      • Ben Hammersley
      • Seth Godin
  • 17. Tip 4: Unsubscribe to as many things as possible
    • you probably have way too much redunancy in both your printed and online subscriptions.
    • if you're using the right aggregators, they'll tell you when something is worth it.
  • 18. Thank you
    • Clo Willaerts
    • [email_address]