How Cloud Computing Is Changing The World

How Cloud Computing Is Changing the World BUS 890 : Robin B. Thieu Business Week August 4, 2008

Article Summary
A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications
Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion
( Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil )
Security and reliability are big challenges
"There's a whole industry emerging,“
says Marc Benioff, Salesforce.com's CEO

Cloud Computing
A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device .
You tap into that computing power over an Internet connection.
" The cloud is a smart, complex, powerful computing system in the sky that people can just plug into. "
Web browser pioneer Marc Andreessen
Source: http://www.businessweek.com

Cloud Users
Starbucks : using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community.
Rapper 50 Cent : using Ning service to set up a custom-designed site for 200,000 fans
The U.S. Olympic Committee : using AT&T services to handle a busy traffic during the games
Individual programmers and users : using Facebook or Amazon’s data centers to run own applications, blogs, data

Cloud Structure
Cloud Benefits:
Cloud = Less Investment
(not own data center, hardware; use outside provider of servers, storage, and bandwidth)
Cloud = Scale
(tens of thousands of server computers)
Cloud = Flexible and Efficiency
Source: http://news.cnet.com

Chapter 8: Strategies for competing in emerging industries - IBM spend $360 million to build a cloud computing data center - Dell
- Google Apps
for Free
Amazon’s prices
start at 20cents
Microsoft's
mantra is
"software plus
services"
AT&T
- Google ally IBM &
Salesforce.com
HP's purchase
of Opsware

PQ + CQ > IQ -------------------------------------------------------- “ The World is Flat ” – Thomas Friedman

References
Rachael King (2008, 4, 8). How cloud computing is changing the world . Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm?chan=top+news_top+news+index_top+story
Steve Hamm (2008, April, 24). Cloud Computing: Eyes on the Skies . Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/magazine/content/08_18/b4082059989191.htm
Aaron Ricadela (2007, November 16). Computing Heads for the Clouds . Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/nov2007/tc20071116_379585.htm
Andrew Lavallee (2008, August 5). AT&T to be provider of cloud computing . Wall Street Journal. Retrieved August 6, 2008, from http://online.wsj.com/article/SB121790207112112419.html?mod=rss_whats_news_us
Martin LaMonica (2008, March 25). Is cloud computing more than just smoke? Cnet News.com. Retrieved August 6, 2008, from http://news.cnet.com/8301-10784_3-9902616-7.html?hhTest=1

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How Cloud Computing Is Changing The World

by Robin Thieu on Aug 06, 2008

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