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Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
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Trip advisoropportunities sd_tourismconference_1.15.13_final

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  • Formerly Google Places, converted over to Google+ Local on May 30, 2012
  • Formerly Google Places, converted over to Google+ Local on May 30, 2012
  • Formerly Google Places, converted over to Google+ Local on May 30, 2012
  • Transcript

    • 1. TripAdvisor Opportunities for MarketersMaking the Most of your TripAdvisor Listing
    • 2. ROBINZEBROSKILawrence & SchillerDirector, L&S Digital @robinzebroski /robinzebroski
    • 3. Why am I talking about ?
    • 4. It’s all I don’t like negative. TripAdvisor. Can I block my property in Reviews TripAdvisor? don’t?? matter. I don’t want to use TripAdvisor. YOU ASKED QUESTIONS.
    • 5. The Facts:
    • 6. The Facts:
    • 7. The Facts:
    • 8. TripAdvisor Content is Indexed
    • 9. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
    • 10. 15-20M Visitors/Month
    • 11. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
    • 12. Join the Management CenterScroll to the bottom of your listing
    • 13. Join the Management Centerhttp://www.tripadvisor.com/Owners
    • 14. Join the Management Centerhttp://www.tripadvisor.com/Owners
    • 15. Join the Management Centerhttp://www.tripadvisor.com/Owners
    • 16. Join the Management Centerhttp://www.tripadvisor.com/Owners
    • 17. Join the Management Centerhttp://www.tripadvisor.com/Owners
    • 18. Manage Page Content
    • 19. Post Photos/Videos
    • 20. Map your Location, Correctly
    • 21. Map your Location, Correctly• http://www.google.com/maps.• Zoom to your property’s location on the map.• Right click on the location of your property.• Select “What’s Here?”• Your coordinates will appear in the “Search Maps” box above. (An example is 45.498681, 10.943272)• Copy and paste those coordinates.• Go to the ‘Manage your page’ tab in your Management Center and follow these steps: – Click on the ‘Change property location’ link. – Fill in your property’s correct details. – Put your property’s latitude & longitude decimal coordinates in the comments box. – Click ‘Submit.’
    • 22. Watch for Fake Reviews• Track the User• Industry vs. Consumer Lingo?• Beware of Customerjacking• Crazies!
    • 23. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
    • 24. Respond to Reviews – Good & Bad
    • 25. Seeing a management response to reviews is important to me.
    • 26. A good management response to a good review makes me think highlyof the hotel.
    • 27. If I was considering two comparable properties, the presence of amanagement response on one would sway me.
    • 28. Respond to Reviews – Good & Bad
    • 29. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
    • 30. Encourage Reviews
    • 31. Encourage Reviews
    • 32. Encourage Reviews
    • 33. Extend TripAdvisor to your Website
    • 34. Extend TripAdvisor to Facebook
    • 35. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
    • 36. TripAdvisor for DMO’s
    • 37. TripAdvisor for DMO’s
    • 38. TripAdvisor for DMO’s
    • 39. Google Local Reviews
    • 40. Google Reviews
    • 41. Google + Frommers
    • 42. Yahoo! Reviews
    • 43. Questions ?
    • 44. ROBINZEBROSKILawrence & SchillerDirector, L&S Digital @robinzebroski /robinzebroski
    • 45. ENJOY THEREST OF THECONFERENCE!

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