Objective of the Course <ul><li>To understand how is marketing done in rural India. </li></ul><ul><li>To be aware of the success stories and failures in rural Indian Marketing. </li></ul><ul><li>To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India </li></ul>
Contents of the Course (Contd..) <ul><li>Module I: Rural Marketing an overview, principles of marketing as relevant to rural marketing changing concept of marketing, profiles of urban/customers and differences in their characteristics. </li></ul><ul><li>Module II: Features of rural markets/ infrastructure, products and services in the rural markets and channels of distribution and trade management. </li></ul><ul><li>Total No. Of Sessions :30 </li></ul>
Contents of the Course (Contd..) <ul><li>Module III: Transportation and communication, adverting and sales promotion strategies for rural marketing and characteristics of pricing in rural markets for different products and factors influencing. </li></ul><ul><li>Module IV: Marketing Objectives, sales target strategies, organizing for rural marketing and new product launch techniques for rural markets. </li></ul>
Contents of the Course <ul><li>Module V: Marketing strategies, policy , sales management practices training, motivation and examination. </li></ul><ul><li>Module VI: Rural Market Research and market information system and a glimpse of the future of rural marketing. </li></ul><ul><li>Module VII: ITC eChaupal, HLL Project Shakti, Sagar, DCM Haryali. </li></ul>
Text & References <ul><li>The Rural Marketing, Book, Pradeep Kashyap & Siddhartha Raut, Biztantra. </li></ul><ul><li>References: </li></ul><ul><li>Rural Marketing, R.V.Bedi, N.V.Bedi, Himalaya Publishing. </li></ul><ul><li>Rural Marketing, Balram Dogra, The McGraw Hill Companies. </li></ul>
Teaching Strategy Total Internal Marks :40 marks Components Codes P1 H1 CT Weightage 10 10 20 Date Planned 20 th -30 th August 2008 5 th -15 th September 2008 According to the schedule
Guidelines to the Students <ul><li>Discussion on Case studies as applicable. </li></ul><ul><li>In H1 (Home assignment) student must prepare the assignment under which they have to study the Rural Marketing Practices Adopted by firms and students have to give presentation on assignment topic. </li></ul><ul><li>Prior reading of the chapters is suggested </li></ul>
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