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Shank robin social networking ignite

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Ignite presentation for Marketing class. Includes information from The New Rules of Marketing by David Meerman Scott.

Ignite presentation for Marketing class. Includes information from The New Rules of Marketing by David Meerman Scott.

Published in: Education, Technology, Business

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  • Social Marketing is about IMAGE and BRANDING.
    It is NOT about selling.
    I’m new to social marketing, so I’m sticking to the book for this presentation…
  • Social Networks are for Personal and Business Branding. Be professional.
    Use your real name, real bio and contact information. Add photos that are relevant to who and what you are.
    Show off in the details - links, connections, photos and backgrounds.
  • Using Social Media builds strong alliances and loyalty. It also communicates to a specific demographic.
    This is EDC, a 3 day Rave event in LA, attended by 180,000 people All event planning, marketing and ticket sales were done on-line.
  • Facebook has more than HALF A BILLION users. It has 3 key uses for marketing yourself and your business.
    A place to describe yourself
    2. You can gather interested people into a FACEBOOK GROUP
    3. You can create a FAN PAGE for people to meet and exchange information
  • Twitter has more than 55 MILLION Tweets per day.
    It’s the place where you keep followers updated about you
    Use it to announce promotions and specials
    And as a place to see what people are saying about you.
  • The book talks about MySpace as a personal networking site - BUT it’s really evolved into the place for bands to market their music and themselves.
    It is hugely popular as they post videos and create FAN FOLLOWING sites.
  • And there are dozens MORE sites for you to use to get your message to your customers.
    One interesting suggestion in the book is to use So-Called “Shopping Sites” to promote yourself by writing reviews of restaurants, books and movies.
  • But, with so many sites, what ones do you use? The key is to find the sites your customers and targeted market are using and do a good job of building a presence on those sites.
  • So this is what you need to do to Optimize Your social marketing.
    Create a page that reaches your audience niche.
    Post information that people want to check out - solve your buyer’s problems.
  • Don’t impersonate someone else - we’ve all heard stories about attempts that backfired.
    Put LOTS of links on your site to other sites your audience might like - and make sure those sites link to YOUR site.
    Make it VERY easy for people to contact you.
  • Be an On-Line LEADER - start conversations and organize events
    Tag your page - add it to subject directories and encourage others to bookmark it.
    TRY something NEW - and Tweak it if it doesn’t work.
  • The book talks about a FORD FIESTA viral campaign that brought interest in a car that was only marketed overseas.
    Understand social media and create buzz and interest to meet a goal.
  • Video and Podcasting and YOUR customers. This has been figured out by churches, TV and Movie studios and even covert ninjas. You need to learn how to use this, too.
  • The book’s author really likes FLIP VIDEO - or whatever cell phone you have that takes video.
    This gives you the ability to produce a video AT ANY TIME. You never know when an opportunity to promote your cause or product will come up - so be READY!
  • And once you have the video - POST it only at one of the popular Video Hosting sites. Piano playing cat got MILLIONS of viewers!
    You can also create your own on-line video channel and many people have started Video Blogging to reach their customers.
  • BMW is an example from the book of Vodcasting.- it is a weekly series of 2-to-3 minute video’s about what’s going on with the company.
    Zipcar gets customers involved by having them post pictures and stories about their ZIPCAR experiences.
    Do NOT try to position corporate-sponsored video as consumer generated - If it’s not authentic it WILL backfire.
  • And last - we come to Podcasting. PodCASTING is harder because you’re only dealing with audio.
    To promote yourself or your company - you need to be professional. Use a microphone and professional gear to make the most of the audio.
  • Other tips include SCRIPTING phone interviews - know what you want to cover.
    EDIT when you’re done to take out “ums” and inappropriate material
    Tag the AUDIO with text so search engines can find your podcast.
  • In order to be easily found - use a HOSTING and DISTRIBUTION site.
    PROMOTE your podcasts - go on interview shows - network with other podcasters - put links on your web pages so people can find you.
    And definitely promote your other sites on your podcast - talk about your blog or web site.
  • And that’s a quick overview of SOCIAL MEDIA - VIDEO AND PODCASTING
    YOUR target market is on line and you need to be there, too!
  • Transcript

    • 1. Social Networking Sites And Marketing Scott, Chapter 14 Robin Shank Managerial Marketing September 24, 2010
    • 2. QuickTime™ and a decompressor are needed to see this picture. Personal Branding
    • 3. QuickTime™ and a decompressor are needed to see this picture. Connecting with Fans
    • 4. QuickTime™ and a decompressor are needed to see this picture. Facebook: Not Just for Students
    • 5. Twitter QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 6. QuickTime™ and a decompressor are needed to see this picture. MySpace Music
    • 7. And More! • LinkedIn • Squidoo • Second Life • Shopping Sites QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and adecompressorare needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 8. “you can’t go to every party, so why even try?” (well you can, but you won’t get much done.)
    • 9. Optimizing Social Networking Pages - for Marketing Target a Specific Audience Be A Thought Leader
    • 10. Optimizing Social Networking Pages - for Marketing Authentic and Transparent Lots of Links Contact me!
    • 11. Participate Make It Easy to Find YOU Experiment Optimizing Social Networking Pages - for Marketing
    • 12. Start a Movement QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 13. Video and Podcasting And Marketing Scott, Chapter 16 QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 14. A Flip Video in Every Pocket QuickTime™ and a decompressor are needed to see this picture.
    • 15. Getting Started • Post • On-line Video Channel • Vlogging QuickTime™ and adecompressorare needed to see this picture. QuickTime™ and adecompressorare needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 16. Now you’re going… • Vodcasting • Invite Customers to submit • Stealth insertions on YouTube (not) QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 17. Podcasting - How To Do • Show Prep • Use a Microphone • Mobile Recording Gear QuickTime™ and a decompressor are needed to see this picture.
    • 18. Podcasting - How To Do • Phone Interviews • Editing/Postproduction • Tagging Audio QuickTime™ and a decompressor are needed to see this picture.
    • 19. More Podcasting How To Do • Hosting and Distribution • Promotion • Blog QuickTime™ and a decompressor are needed to see this picture.
    • 20. Thank You! QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.