Intro to Creating Facebook Pages for Business                                                  “Timeline for Brands”      ...
Old meets New                   “Never Delegate Understanding”                                                            ...
Click Here ToTurn Page
Facebook Basics      YOU   Timeline               Timelines for Brands(Personal Profile)            (Facebook Pages)       ...
Click Here ToTurn Page
Basic Facebook Terminology            Update = A Facebook Post           Words           Images           Videos          ...
Where you view posts matters...                                                                         Newsfeed of Someon...
Basic Timeline Terminology                                                                                                ...
Basic Timeline Terminology                                    www.facebook.com/help/glossary                              ...
Create a Business Facebook Page - Easy Steps                                                                              ...
Log onto Facebook as YOU                                                                                                  ...
Short Cut to “Create a Page”©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com •...
First Decisions                       Step #2                 Fill Out the                     Form                       ...
“Page Name” MattersWhat makes sense?             Your Brand              Page Activity                       Google©2012 R...
Think Ahead       How will it sound      in a Status Update?       What Custom        Username Is     Available to Claim?©...
Agree & Get          Started                                                                                              ...
Remember to LIKE                                                                                       your own Business P...
Managing Your Business Page                                 Navigate to “Use Facebook as”                                 ...
Tip:                                                                                                                      ...
Add Profile Picture                                                  180 x 180©2012 RobinSFox, San Francisco Bay Area Socia...
Profile Picture: Be Square                                                                                                 ...
Next: Upload a Cover Photo©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • r...
Cover Photo: 850* x 315  No Purchase Info  No Calls to Action   No Contact Info  No LIKE, Share or©2012 RobinSFox, San Fra...
Work Around the Rules                           Be Creative • Update Often©2012 RobinSFox, San Francisco Bay Area Social M...
Upload Cover Photo                    Drag to Reposition...                                                              8...
B      R      A      N      D      I                           What’s Missing?      N      G©2012 RobinSFox, San Francisco...
Keywords, Links & More©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin...
What you are matters©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@c...
Category & About                                                                                                          ...
©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing...
©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing...
©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing...
Bigger Edits? Pick a Door©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • ro...
Facebook Timeline for                   Brands                                      The Essentials©2012 RobinSFox, San Fra...
* New *                                                                                               What Others         ...
Applications?                                                                                                             ...
Storytelling Features                                                                                                     ...
Draw the Eye...                                                                                                           ...
Simple Photo Trick...1. Post Photo w/ links &      descriptions  2. Changes Top Photo View   that shows w/ Photo App©2012 ...
Private                                                                                                              Conve...
One to One CommunicationIf Fans Write You,You can Write Back!©2012 RobinSFox, San Francisco Bay Area Social Media Coach & ...
Admins, Choices &  New Settings                    Click Here To                    Turn Page
Communication Options                             Other People’s Ideas... Posts & Messages                              Wh...
Admin Panel - Easier©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@c...
Click & Learn©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdr...
Measure©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenma...
Talk & Share... One on One     ** NEW **©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • rob...
©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing...
Where did “Edit Page” Go?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • ro...
Activity Manager - Moderate & Highlight©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robi...
When to start?               Born • Founded • Started              Opened • Created • Launched©2012 RobinSFox, San Francis...
Tap Free Resources         5 Places to Learn More for Free      1. Lafayette Chamber - Workshops     2. Youtube “How do I?...
Click Here ToTurn Page
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Intro Facebook Timeline for Brands - April 2012

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www.robinsfox.com Originally presented as part of the Social Media Strategies for Small Business Workshop Series presented by Robin S. Fox, Social Media Coach and Workshop Leader, at Lafayette Library and Learning Center. The series, presented monthly since Fal 2010 is co-sponsored by the Library and Lafayette Library and Learning Center and the Lafayette Chamber of Commerce. More info: robin@clientdrivenmarketing.com

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Intro Facebook Timeline for Brands - April 2012

  1. 1. Intro to Creating Facebook Pages for Business “Timeline for Brands” Robin S. Fox, Social Media Coach & Workshop Leader www.robinsfox.com Originally presented on April 18, 2012 in a workshop at Lafayette Library and Learning Center as part of the Social Media Strategies for Local Business Workshop Series co-sponsored by the Library and the Lafayette Chamber of Commerce©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  2. 2. Old meets New “Never Delegate Understanding” - Charles Eames©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  3. 3. Click Here ToTurn Page
  4. 4. Facebook Basics YOU Timeline Timelines for Brands(Personal Profile) (Facebook Pages) Friends “Likes” - Fans Personal - Your Pic Multiple Admins - One Logo Join Join Privacy Settings Public Can See Click Here To Turn Page
  5. 5. Click Here ToTurn Page
  6. 6. Basic Facebook Terminology Update = A Facebook Post Words Images Videos Like • Comment • Share©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  7. 7. Where you view posts matters... Newsfeed of Someone who previously LIKED the Page The Page’s Timeline©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  8. 8. Basic Timeline Terminology Cover Image Profile Photo Applications©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  9. 9. Basic Timeline Terminology www.facebook.com/help/glossary Updates Milestones dates, words, images, links “Highlight” more “important” visually “Pin” Stay top of the Timeline©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  10. 10. Create a Business Facebook Page - Easy Steps Start Simple & Build©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  11. 11. Log onto Facebook as YOU People Create Pages www.facebook.com©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  12. 12. Short Cut to “Create a Page”©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  13. 13. First Decisions Step #2 Fill Out the Form Note: You can Change Info Later (subject to Fan Size Limits)©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  14. 14. “Page Name” MattersWhat makes sense? Your Brand Page Activity Google©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  15. 15. Think Ahead How will it sound in a Status Update? What Custom Username Is Available to Claim?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  16. 16. Agree & Get Started Step #3©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  17. 17. Remember to LIKE your own Business Page as YOU©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  18. 18. Managing Your Business Page Navigate to “Use Facebook as” & Click on the Page Name©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  19. 19. Tip: Take all Tours©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  20. 20. Add Profile Picture 180 x 180©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  21. 21. Profile Picture: Be Square 180 x 180 Clocks, Gifts & Accessories for Home & Garden©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  22. 22. Next: Upload a Cover Photo©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  23. 23. Cover Photo: 850* x 315 No Purchase Info No Calls to Action No Contact Info No LIKE, Share or©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  24. 24. Work Around the Rules Be Creative • Update Often©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  25. 25. Upload Cover Photo Drag to Reposition... 850 x 315©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  26. 26. B R A N D I What’s Missing? N G©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  27. 27. Keywords, Links & More©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  28. 28. What you are matters©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  29. 29. Category & About Location Phone Hours BeStrategic Description Links©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  30. 30. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  31. 31. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  32. 32. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  33. 33. Bigger Edits? Pick a Door©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  34. 34. Facebook Timeline for Brands The Essentials©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  35. 35. * New * What Others See Robin’s View What Another Page Sees©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  36. 36. Applications? +8 Up to 12©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  37. 37. Storytelling Features 7 Days©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  38. 38. Draw the Eye... Highlight, the verb©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  39. 39. Simple Photo Trick...1. Post Photo w/ links & descriptions 2. Changes Top Photo View that shows w/ Photo App©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  40. 40. Private Conversations Once someone writes the Page, you can write them back.©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  41. 41. One to One CommunicationIf Fans Write You,You can Write Back!©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  42. 42. Admins, Choices & New Settings Click Here To Turn Page
  43. 43. Communication Options Other People’s Ideas... Posts & Messages Who, What, Where... and is it Public?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  44. 44. Admin Panel - Easier©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  45. 45. Click & Learn©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  46. 46. Measure©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  47. 47. Talk & Share... One on One ** NEW **©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  48. 48. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  49. 49. Where did “Edit Page” Go?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  50. 50. Activity Manager - Moderate & Highlight©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  51. 51. When to start? Born • Founded • Started Opened • Created • Launched©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  52. 52. Tap Free Resources 5 Places to Learn More for Free 1. Lafayette Chamber - Workshops 2. Youtube “How do I?” 3. Online Tutorials - Provided by Specific Platforms 4. Live & Archived Webinars 5. Blogs. www.robinsfox.com/blog©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  53. 53. Click Here ToTurn Page

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