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Intro Facebook Timeline for Brands - April 2012
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Intro Facebook Timeline for Brands - April 2012

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www.robinsfox.com Originally presented as part of the Social Media Strategies for Small Business Workshop Series presented by Robin S. Fox, Social Media Coach and Workshop Leader, at Lafayette......

www.robinsfox.com Originally presented as part of the Social Media Strategies for Small Business Workshop Series presented by Robin S. Fox, Social Media Coach and Workshop Leader, at Lafayette Library and Learning Center. The series, presented monthly since Fal 2010 is co-sponsored by the Library and Lafayette Library and Learning Center and the Lafayette Chamber of Commerce. More info: robin@clientdrivenmarketing.com

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  • 1. Intro to Creating Facebook Pages for Business “Timeline for Brands” Robin S. Fox, Social Media Coach & Workshop Leader www.robinsfox.com Originally presented on April 18, 2012 in a workshop at Lafayette Library and Learning Center as part of the Social Media Strategies for Local Business Workshop Series co-sponsored by the Library and the Lafayette Chamber of Commerce©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 2. Old meets New “Never Delegate Understanding” - Charles Eames©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 3. Click Here ToTurn Page
  • 4. Facebook Basics YOU Timeline Timelines for Brands(Personal Profile) (Facebook Pages) Friends “Likes” - Fans Personal - Your Pic Multiple Admins - One Logo Join Join Privacy Settings Public Can See Click Here To Turn Page
  • 5. Click Here ToTurn Page
  • 6. Basic Facebook Terminology Update = A Facebook Post Words Images Videos Like • Comment • Share©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 7. Where you view posts matters... Newsfeed of Someone who previously LIKED the Page The Page’s Timeline©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 8. Basic Timeline Terminology Cover Image Profile Photo Applications©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 9. Basic Timeline Terminology www.facebook.com/help/glossary Updates Milestones dates, words, images, links “Highlight” more “important” visually “Pin” Stay top of the Timeline©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 10. Create a Business Facebook Page - Easy Steps Start Simple & Build©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 11. Log onto Facebook as YOU People Create Pages www.facebook.com©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 12. Short Cut to “Create a Page”©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 13. First Decisions Step #2 Fill Out the Form Note: You can Change Info Later (subject to Fan Size Limits)©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 14. “Page Name” MattersWhat makes sense? Your Brand Page Activity Google©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 15. Think Ahead How will it sound in a Status Update? What Custom Username Is Available to Claim?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 16. Agree & Get Started Step #3©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 17. Remember to LIKE your own Business Page as YOU©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 18. Managing Your Business Page Navigate to “Use Facebook as” & Click on the Page Name©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 19. Tip: Take all Tours©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 20. Add Profile Picture 180 x 180©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 21. Profile Picture: Be Square 180 x 180 Clocks, Gifts & Accessories for Home & Garden©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 22. Next: Upload a Cover Photo©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 23. Cover Photo: 850* x 315 No Purchase Info No Calls to Action No Contact Info No LIKE, Share or©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 24. Work Around the Rules Be Creative • Update Often©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 25. Upload Cover Photo Drag to Reposition... 850 x 315©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 26. B R A N D I What’s Missing? N G©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 27. Keywords, Links & More©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 28. What you are matters©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 29. Category & About Location Phone Hours BeStrategic Description Links©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 30. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 31. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 32. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 33. Bigger Edits? Pick a Door©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 34. Facebook Timeline for Brands The Essentials©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 35. * New * What Others See Robin’s View What Another Page Sees©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 36. Applications? +8 Up to 12©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 37. Storytelling Features 7 Days©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 38. Draw the Eye... Highlight, the verb©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 39. Simple Photo Trick...1. Post Photo w/ links & descriptions 2. Changes Top Photo View that shows w/ Photo App©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 40. Private Conversations Once someone writes the Page, you can write them back.©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 41. One to One CommunicationIf Fans Write You,You can Write Back!©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 42. Admins, Choices & New Settings Click Here To Turn Page
  • 43. Communication Options Other People’s Ideas... Posts & Messages Who, What, Where... and is it Public?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 44. Admin Panel - Easier©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 45. Click & Learn©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 46. Measure©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 47. Talk & Share... One on One ** NEW **©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 48. ©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 49. Where did “Edit Page” Go?©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 50. Activity Manager - Moderate & Highlight©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 51. When to start? Born • Founded • Started Opened • Created • Launched©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 52. Tap Free Resources 5 Places to Learn More for Free 1. Lafayette Chamber - Workshops 2. Youtube “How do I?” 3. Online Tutorials - Provided by Specific Platforms 4. Live & Archived Webinars 5. Blogs. www.robinsfox.com/blog©2012 RobinSFox, San Francisco Bay Area Social Media Coach & Workshop Leader • robinsfox.com • robin@clientdrivenmarketing.com • facebook.com/TalkingShop Click Here To Turn Page
  • 53. Click Here ToTurn Page