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Hopes Assignment
Hopes Assignment
Hopes Assignment
Hopes Assignment
Hopes Assignment
Hopes Assignment
Hopes Assignment
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Hopes Assignment

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Published in: Education, Business
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Transcript

  • 1. Feature Areas by Lindy Johnson & Roberta Renstrom
  • 2. Free Standing Displays
    • Fixtures or mannequins located on aisles designed primarily to attract customers attention and bring them into a department.
  • 3. Cash Wraps
    • Also known as point-of-purchase counters or checkout areas, cash wraps are places in the store where customers pay for merchandise.
  • 4. End Cap Displays
    • Displays located at the end of an aisle that increase merchandise sales due to high visibility.
  • 5. Promotional/Seasonal Aisle
    • A designated space to display merchandise that is being promoted for a specific time frame.
  • 6. Wall Displays
    • Due to limited floor space retailers utilize wall space to store, display, and present merchandise .
  • 7. Window Displays
    • An attractive eye-catching window display can help draw customers into the store.

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