Chapt 15 persuasion

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Chapt 15 persuasion

  1. 1. Persuasive Speaking
  2. 2. Persuasive Speech AssignmentFive minutes in lengthSpeech outline requiredMust reference at least two sourcesSite sources in written outline using APA styleDoes not require a visual aidDress appropriately
  3. 3. PersuasionVerbal and nonverbal messages thatshape, reinforce and changepeople’s responsesMove audience to action, tochange/alter their behaviors
  4. 4. Persuading Your AudienceUnderstanding your audience’s disposition – must provide a good reason to listen  Receptive audience  Hostile audience  Neutral audience
  5. 5. Developing a PersuasiveTopic & Thesis Your topic…  Should be somewhat controversial  Must allow you to develop a message to bring about change in the audience
  6. 6. The Balance of Three Content DeliveryOrganization
  7. 7. Three cornerstones of persuasion:  Ethos  Logos  Pathos
  8. 8. Ethos  Perceived personal character of the speaker  High ethos if speaker is perceived as having integrity and can be trusted  Passionate about topic  Trustworthiness  Goodwill  Examples of people with high Ethos?
  9. 9. Logos  Rational or logical proofs  Inductive reasoning  Deductive reasoning  Evidence to support claims
  10. 10. Pathos  Appeals to listeners’ emotions  We are influenced by our feelings of passion, personal values and perceptions  Should be combined with logical appeals for lasting effect
  11. 11. Different types of appeals:Motivational appeals – based on perceptions. Audience moved to do something because it’s reasonableEmotional appeals – based on emotions. Personal stories, pictures that tug on heartstringsLogical appeals – reasoning and evidence
  12. 12. Supporting your thesisFacts – consensus concerning existenceTestimony – statements and quotations from accepted authorities, people with high levels of credibilityInference – reason from an already accepted position to another position that seems to follow from the already accepted oneStatistics – collection, classification, description, and interpretation of data collected from surveys and experiments
  13. 13. Types of CredibilityInitial credibility – titles, positions, experiences, etc.Derived credibility – listeners recognize expertise and trustworthiness from speakers during a presentation through the organization of logic, convincing evidence and speaking dynamically.Terminal credibility – cumulative expertise, goodwill and trustworthiness listeners recognize in a speaker.
  14. 14. Building Credibility State qualifications Show listeners you care about them Appeal to listeners’ emotions, but don’t be too dramatic Reason carefully and avoid reasoning fallacies Use ethical supporting materials Use congruent verbal and nonverbal communication and show listeners you care about the topic
  15. 15. Counterarguments Presenting the “other side” Helps build credibility by presenting a different view/perspective
  16. 16. The Balance of Three Content DeliveryOrganization
  17. 17. Practicing Your SpeechBREATH!Practice, and then practice again and againPractice using presentation aidsPractice your delivery with nonverbal cuesLook at your audienceStand still and bend kneesPractice again
  18. 18. Discuss: What is your thesis? How will you develop credibility? What kind of appeals will you make as a speaker? What kind of evidence and counter arguments will be used? What organizational pattern will be used?

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