Sport Media and Marketing for Clubs

  • 653 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
653
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
49
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SPORT MEDIA/MARKETING
    Suggestions for community sport clubs
  • 2. To inform consumers through strategic media use
    To shape public opinion through persuasive communication
    To integrate advertising, marketing and sponsorship
    PURPOSES
  • 3. To build community relationships
    To generate ‘free’ publicity
    To inform
    PURPOSES cont.
  • 4. Be clear about who your public are
    Are they fans, financiers, potential sponsors, target audiences, parents...?
    THE PUBLIC
  • 5. All clubs need positive public relations
    The president, CEO or coach is critical
    Good reputations are earned
    Good impressions are investments
    PUBLIC RELATIONS
  • 6. Have a clear Public Relations and Media plan
    Have a designated person
    Monitor other sports and other clubs
    Keep a file
    PUBLIC RELATIONS cont.
  • 7. Your club brand
    Annual reports
    Newsletters
    Media releases
    Direct mail
    KEY SUGGESTIONS FOR IMPACT 1.
  • 8. Presentations
    Letters to the editor
    Using a celebrity
    Community service
    Personal contact
    2.
  • 9. Photographs
    Website
    Social media
    Sponsorship
    Carry out an awareness survey of your club
    3.
  • 10. Bumper stickers
    Results in a local (sponsor) window
    A (sponsored) newspaper column
    A local time on local radio
    Find a new approach to sport e.g. Green sport
    4.
  • 11. Competitions that link your club and sponsor
    Construct school activity handbooks
    Have tickets or equipment discounts at the local shop
    Have a stall at the local market day
    Cultivate the local paper
    5.
  • 12. Have free admittance or special admittance
    Run a photograph competition
    Obtain a community grant
    Have a sponsor for certain aspects of the game
    Talk with a marketing expert
    7.
  • 13. Look for human interest stories
    Stage an evening that has community appeal
    Stage a competition e.g. distance kicks
    Have a girls’ handball race
    Look for special days in your club history
    8.
  • 14. Naming rights to:
    Competition
    Event
    Match
    Player
    Trophy
    9.
  • 15. Weekly game
    Building
    Signage
    Gear
    Clothing
    10.
  • 16. Honours Board
    Results Board
    Tent or table at function
    MVP
    Most Improved Player
    11.
  • 17. Design a logo for club, team, competition
    Have Hospitality Naming Rights
    Get a sponsor who will offer a free service as an investment
    Name team after a celebrity player
    12.
  • 18. Organise special viewers and notify media
    Get UC internships
    Source local trusts
    Have a stall
    Sell goods on commission
    13.
  • 19. Organise a sport trivia evening
    Have team or inter-sport competitions
    “Sell” training or coaching session
    Have a charity sport-a-thon
    BBQ
    14.
  • 20. Make sure the media have club contacts
    Make sure you inform the local media weekly
    Check out websites
    Know what the media want from you
    Link with health and fitness
    15.
  • 21. Make sure your club persons can communicate
    Get your message across to your audience
    Give the media something they can use
    Have visuals
    MEDIA SPECIFIC 1.
  • 22. Draw up possible press releases
    Issue invitations for special events
    Practise speaking
    Prepare questions and answers
    Tape yourself and listen critically
    2.
  • 23. Know your media
    Know the media deadlines?
    Know what is news
    Radio tends to use more ‘sent-in’ material
    Know your contacts
    3.
  • 24. Have a media kit
    Fact sheets
    Backgrounders
    Features
    Photographs and videos
    4.
  • 25. Have maps, media passes, kits
    A calendar of club events
    Posters
    Find a new or appealing angle
    Consider a media conference
    5.