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SPORT MEDIA/MARKETING Suggestions for community sport clubs
To inform consumers through strategic media use To shape public opinion through persuasive communication To integrate advertising, marketing and sponsorship PURPOSES
To build community relationships To generate ‘free’ publicity To inform PURPOSES cont.
Be clear about who your public are Are they fans, financiers, potential sponsors, target audiences, parents...? THE PUBLIC
All clubs need positive public relations The president, CEO or coach is critical Good reputations are earned Good impressions are investments PUBLIC RELATIONS
Have a clear Public Relations and Media plan Have a designated person Monitor other sports and other clubs Keep a file PUBLIC RELATIONS cont.
Your club brand Annual reports Newsletters Media releases Direct mail KEY SUGGESTIONS FOR IMPACT 1.
Presentations Letters to the editor Using a celebrity Community service Personal contact 2.
Photographs Website Social media Sponsorship Carry out an awareness survey of your club 3.
Bumper stickers Results in a local (sponsor) window A (sponsored) newspaper column A local time on local radio Find a new approach to sport e.g. Green sport 4.
Competitions that link your club and sponsor Construct school activity handbooks Have tickets or equipment discounts at the local shop Have a stall at the local market day Cultivate the local paper 5.
Have free admittance or special admittance Run a photograph competition Obtain a community grant Have a sponsor for certain aspects of the game Talk with a marketing expert 7.
Look for human interest stories Stage an evening that has community appeal Stage a competition e.g. distance kicks Have a girls’ handball race Look for special days in your club history 8.
Naming rights to: Competition Event Match Player Trophy 9.
Weekly game Building Signage Gear Clothing 10.
Honours Board Results Board Tent or table at function MVP Most Improved Player 11.
Design a logo for club, team, competition Have Hospitality Naming Rights Get a sponsor who will offer a free service as an investment Name team after a celebrity player 12.
Organise special viewers and notify media Get UC internships Source local trusts Have a stall Sell goods on commission 13.
Organise a sport trivia evening Have team or inter-sport competitions “Sell” training or coaching session Have a charity sport-a-thon BBQ 14.
Make sure the media have club contacts Make sure you inform the local media weekly Check out websites Know what the media want from you Link with health and fitness 15.
Make sure your club persons can communicate Get your message across to your audience Give the media something they can use Have visuals MEDIA SPECIFIC 1.
Draw up possible press releases Issue invitations for special events Practise speaking Prepare questions and answers Tape yourself and listen critically 2.
Know your media Know the media deadlines? Know what is news Radio tends to use more ‘sent-in’ material Know your contacts 3.
Have a media kit Fact sheets Backgrounders Features Photographs and videos 4.
Have maps, media passes, kits A calendar of club events Posters Find a new or appealing angle Consider a media conference 5.