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Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
Sport Media and Marketing for Clubs
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Sport Media and Marketing for Clubs

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  • 1. SPORT MEDIA/MARKETING<br />Suggestions for community sport clubs<br />
  • 2. To inform consumers through strategic media use<br />To shape public opinion through persuasive communication<br />To integrate advertising, marketing and sponsorship<br /> PURPOSES<br />
  • 3. To build community relationships<br />To generate ‘free’ publicity<br />To inform<br /> PURPOSES cont.<br />
  • 4. Be clear about who your public are<br />Are they fans, financiers, potential sponsors, target audiences, parents...?<br /> THE PUBLIC<br />
  • 5. All clubs need positive public relations<br />The president, CEO or coach is critical<br />Good reputations are earned<br />Good impressions are investments<br /> PUBLIC RELATIONS<br />
  • 6. Have a clear Public Relations and Media plan<br />Have a designated person<br />Monitor other sports and other clubs<br />Keep a file<br />PUBLIC RELATIONS cont.<br />
  • 7. Your club brand<br />Annual reports<br />Newsletters<br />Media releases<br />Direct mail<br /> KEY SUGGESTIONS FOR IMPACT 1.<br />
  • 8. Presentations<br />Letters to the editor<br />Using a celebrity<br />Community service<br />Personal contact<br /> 2.<br />
  • 9. Photographs<br />Website<br />Social media<br />Sponsorship<br />Carry out an awareness survey of your club<br /> 3.<br />
  • 10. Bumper stickers<br />Results in a local (sponsor) window<br />A (sponsored) newspaper column<br />A local time on local radio<br />Find a new approach to sport e.g. Green sport<br /> 4.<br />
  • 11. Competitions that link your club and sponsor<br />Construct school activity handbooks<br />Have tickets or equipment discounts at the local shop<br />Have a stall at the local market day<br />Cultivate the local paper<br /> 5.<br />
  • 12. Have free admittance or special admittance<br />Run a photograph competition<br />Obtain a community grant<br />Have a sponsor for certain aspects of the game<br />Talk with a marketing expert<br /> 7.<br />
  • 13. Look for human interest stories<br />Stage an evening that has community appeal<br />Stage a competition e.g. distance kicks<br />Have a girls’ handball race<br />Look for special days in your club history<br /> 8.<br />
  • 14. Naming rights to: <br />Competition<br />Event<br />Match<br />Player<br />Trophy<br /> 9.<br />
  • 15. Weekly game<br />Building<br />Signage<br />Gear<br />Clothing<br /> 10.<br />
  • 16. Honours Board<br />Results Board<br />Tent or table at function<br />MVP<br />Most Improved Player<br /> 11.<br />
  • 17. Design a logo for club, team, competition<br />Have Hospitality Naming Rights<br />Get a sponsor who will offer a free service as an investment<br />Name team after a celebrity player<br /> 12.<br />
  • 18. Organise special viewers and notify media<br />Get UC internships<br />Source local trusts<br />Have a stall<br />Sell goods on commission<br /> 13.<br />
  • 19. Organise a sport trivia evening<br />Have team or inter-sport competitions<br />“Sell” training or coaching session<br />Have a charity sport-a-thon<br />BBQ<br /> 14.<br />
  • 20. Make sure the media have club contacts<br />Make sure you inform the local media weekly<br />Check out websites<br />Know what the media want from you<br />Link with health and fitness <br /> 15.<br />
  • 21. Make sure your club persons can communicate<br />Get your message across to your audience<br />Give the media something they can use<br />Have visuals<br /> MEDIA SPECIFIC 1.<br />
  • 22. Draw up possible press releases<br />Issue invitations for special events<br />Practise speaking<br />Prepare questions and answers <br />Tape yourself and listen critically<br /> 2.<br />
  • 23. Know your media<br />Know the media deadlines?<br />Know what is news<br />Radio tends to use more ‘sent-in’ material<br />Know your contacts<br /> 3.<br />
  • 24. Have a media kit<br />Fact sheets<br />Backgrounders<br />Features<br />Photographs and videos<br /> 4.<br />
  • 25. Have maps, media passes, kits<br />A calendar of club events<br />Posters<br />Find a new or appealing angle<br />Consider a media conference<br /> 5.<br />

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