Sport Media and Marketing for Clubs


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Sport Media and Marketing for Clubs

  1. 1. SPORT MEDIA/MARKETING<br />Suggestions for community sport clubs<br />
  2. 2. To inform consumers through strategic media use<br />To shape public opinion through persuasive communication<br />To integrate advertising, marketing and sponsorship<br /> PURPOSES<br />
  3. 3. To build community relationships<br />To generate ‘free’ publicity<br />To inform<br /> PURPOSES cont.<br />
  4. 4. Be clear about who your public are<br />Are they fans, financiers, potential sponsors, target audiences, parents...?<br /> THE PUBLIC<br />
  5. 5. All clubs need positive public relations<br />The president, CEO or coach is critical<br />Good reputations are earned<br />Good impressions are investments<br /> PUBLIC RELATIONS<br />
  6. 6. Have a clear Public Relations and Media plan<br />Have a designated person<br />Monitor other sports and other clubs<br />Keep a file<br />PUBLIC RELATIONS cont.<br />
  7. 7. Your club brand<br />Annual reports<br />Newsletters<br />Media releases<br />Direct mail<br /> KEY SUGGESTIONS FOR IMPACT 1.<br />
  8. 8. Presentations<br />Letters to the editor<br />Using a celebrity<br />Community service<br />Personal contact<br /> 2.<br />
  9. 9. Photographs<br />Website<br />Social media<br />Sponsorship<br />Carry out an awareness survey of your club<br /> 3.<br />
  10. 10. Bumper stickers<br />Results in a local (sponsor) window<br />A (sponsored) newspaper column<br />A local time on local radio<br />Find a new approach to sport e.g. Green sport<br /> 4.<br />
  11. 11. Competitions that link your club and sponsor<br />Construct school activity handbooks<br />Have tickets or equipment discounts at the local shop<br />Have a stall at the local market day<br />Cultivate the local paper<br /> 5.<br />
  12. 12. Have free admittance or special admittance<br />Run a photograph competition<br />Obtain a community grant<br />Have a sponsor for certain aspects of the game<br />Talk with a marketing expert<br /> 7.<br />
  13. 13. Look for human interest stories<br />Stage an evening that has community appeal<br />Stage a competition e.g. distance kicks<br />Have a girls’ handball race<br />Look for special days in your club history<br /> 8.<br />
  14. 14. Naming rights to: <br />Competition<br />Event<br />Match<br />Player<br />Trophy<br /> 9.<br />
  15. 15. Weekly game<br />Building<br />Signage<br />Gear<br />Clothing<br /> 10.<br />
  16. 16. Honours Board<br />Results Board<br />Tent or table at function<br />MVP<br />Most Improved Player<br /> 11.<br />
  17. 17. Design a logo for club, team, competition<br />Have Hospitality Naming Rights<br />Get a sponsor who will offer a free service as an investment<br />Name team after a celebrity player<br /> 12.<br />
  18. 18. Organise special viewers and notify media<br />Get UC internships<br />Source local trusts<br />Have a stall<br />Sell goods on commission<br /> 13.<br />
  19. 19. Organise a sport trivia evening<br />Have team or inter-sport competitions<br />“Sell” training or coaching session<br />Have a charity sport-a-thon<br />BBQ<br /> 14.<br />
  20. 20. Make sure the media have club contacts<br />Make sure you inform the local media weekly<br />Check out websites<br />Know what the media want from you<br />Link with health and fitness <br /> 15.<br />
  21. 21. Make sure your club persons can communicate<br />Get your message across to your audience<br />Give the media something they can use<br />Have visuals<br /> MEDIA SPECIFIC 1.<br />
  22. 22. Draw up possible press releases<br />Issue invitations for special events<br />Practise speaking<br />Prepare questions and answers <br />Tape yourself and listen critically<br /> 2.<br />
  23. 23. Know your media<br />Know the media deadlines?<br />Know what is news<br />Radio tends to use more ‘sent-in’ material<br />Know your contacts<br /> 3.<br />
  24. 24. Have a media kit<br />Fact sheets<br />Backgrounders<br />Features<br />Photographs and videos<br /> 4.<br />
  25. 25. Have maps, media passes, kits<br />A calendar of club events<br />Posters<br />Find a new or appealing angle<br />Consider a media conference<br /> 5.<br />