Social Media Recap 2011 (Singapore)

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Top trends in social media that happened in Singapore during 2011

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Social Media Recap 2011 (Singapore)

  1. 1. Social Media2011 (Singapore) Recap By Robin Low
  2. 2. Online Media• Temasek Review is forced to close down by Government.• The Online Citizen is Gazetted.
  3. 3. Relief 2.0• Relief 2.0 is a new way to relook how Relief 2.0 should work.• Using Social Media to create awareness and connect people to the survivors to the ground to get real time information.• Uses Social Media to help connect businesses to other businesses that would lend them money to restart.
  4. 4. April Report (Singapore)• Singapore Facebook Statistics General info Total Facebook Users: 2 498 300 Penetration of population: 53.14% Position in the list: 49. Penetration of online pop.: 68.29% Average CPC: $0.63 Average CPM: $0.35
  5. 5. Astroturf
  6. 6. Social Media in Politics• Opposition uses Social Media to attract supporters and engage them in conversations.• Opposition gets large turnout in Rallies.• Once politically apathetic youth are participating and sharing information as well.
  7. 7. SG Elections• PAP wins 81/87 seats even when she failed to engage with supporters online.• PAP wins with slimmest victory, 60.1% of overall votes.• Nicole Seah became one of the most popular politician after the elections, even though she lost.
  8. 8. Yam Ah Mee• A Popular Singapore Meme
  9. 9. Google +• Google+ for international users.
  10. 10. SG Presidential Elections• All presidential candidates embrace social media, they have blogs, Twitter accounts and Youtube Channels.
  11. 11. the curry incident
  12. 12. Nikon Facebook Fail
  13. 13. facebook timeline
  14. 14. Google+ for Businesses• Google+ allows businesses and brands to join.
  15. 15. SMRT Crisis• MRT trains breakdown in tunnel for hours and people have to break window for ventilation and there is also PR crisis communications failure.• Memes!!!
  16. 16. These are some of the interesting events in 2011that happened in Singapore, if there are anyother interesting events on social media that Imissed, feel free to share them with me! Follow us at http://blog.newsocialmediabrand.com http://www.facebook.com/DMacademy

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