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Tips to plan your social media strategy

Tips to plan your social media strategy

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Social media canvas Social media canvas Presentation Transcript

  • social media canvas By Robin Low
  • social media canvasKey Partners Key Value Engagement Audience Resources Proposition Segment Key Activities ChannelsCost Goals / Measurement
  • audience segmentWho are the target people you want to reach?•Market / customer Segmentation•What are their demographics?•Potential vs. Addressable vs. Target Markets
  • value propositionWhat needs or problems are you solving withyour offering that is better than existingalternatives, including status quo?•Latest information / News•Insights on the industry•Research data•Other value that can retain audience
  • channelsHow do you want to reach / communicate /deliver your value to your proposed audience?•Social media platforms•Events•Newsletters•Frequency?
  • engagementWhat is your plan of engagement?•Human vs. Automated /Self-Service•Community vs. Individual Relationships•Co-Creation•Frequency / Social Media Calendar
  • goals / measurementWhat do you consider success to look like? Andhow do you measure it?•Increased engagement? (lower cost todisseminate information)•Increased sales / prospects?•Increased awareness? (benchmarked withcompetitors)
  • key resourcesWhat are the most important assets that youmust have to enable you to create and deliveryour value proposition?•Physical vs. Human vs. Intellectual vs. Financial•Community Manager•Social media monitoring tool
  • key activitiesWhat are the most important things that youmust do well to create and deliver your valueproposition?•Social object creation / dissemination•Responding to feedback•Influencer engagement•Monitoring news / discussions•Running events
  • key partnershipWhat are the key partners that you can or mustrely on to provide the complementary resourcesor activities that enable you to create anddeliver your value proposition?•Influencers / Prominent bloggers / Media•Reporters / Volunteers / Supporters / Fans•Suppliers vs. Infrastructure Providers vs. Co-Producers vs. Channels
  • costWhat are all the costs that you will incur toengage the audience / stakeholders?•Fixed Cost•Variable Cost•One-Off Cost
  • putting it all togetherHow do you make all the components in yourmodel come together in a sustainable andscalable way?What is the long term goal / strategy to sustainengagement?What is future scalability of model? How muchcontrol on social objects do you want?Do you have the social media policies to supportthe social media plan?
  • Social Media EngagementWhat are your plans to co-create? Twitter: dmediaacademy Blog: http://digitalmediaacademy.blogspot.com/Facebook: http://www.facebook.com/digitalmediaacademy