The Purple Cow
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The Purple Cow

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The Purple Cow The Purple Cow Presentation Transcript

  • The “ Purple ” Cow
  • Summary
    • It is to create and sell something remarkable.
    • Create products and services that stand apart.
    • Art of building noticeable things.
    • It is the one chance of being successful.
  • Contd.
    • To gain attention, not only the marketing, but also a remarkable product is necessary.
    • Ten Point Checklist that sets out how to create Purple Cow.
    • Being remarkable has its share of criticism.
  • Applicability Of The Concept Of Purple Cow
    • Yes, it is applicable in today’s world.
    • It is not only pure marketing, but a broader spectrum.
    • Example – Starbucks and Maxwell Coffee House.
    • Keep reinvesting continuously, do not depend on one innovation to feed you.
  • Brand Building & Purple Cow
    • Branding - Positioning the product in the mind of customer.
    • Examples – Nike, Google, Pepsi, DLF are all well recognized brands.
    • Purple Cow – Involves greater degree of risks, testing the limits,originality.
    • Examples – Jetblue Airways, Poland Spring, Starbucks.
  • Speaking The Truth !!!!!
    • Initially there is a lot of apprehension.
    • Questions are asked about this new idea and approach.
    • Gradually, it is understood and adopted.
    • It is important how it is communicated to both – company and customers.
  • Reinvent Yourself Now……
    • Today, Marketing is a whole new concept which incorporates a variety of processes.
    • Build marketing into the product.
    • Everything revolves around product attributes.
    • Let the product do the talking and know your processes well !!!