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Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
Low Cost Hotels
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Low Cost Hotels

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  • Transcript

    • 1. By. Robin Kapoor Sourabh Garg Deepak Kumar Vikas Sharma Prateek Nahar Pankaj Jain Nitin Raheja Sanjay Pal Sakshi Joshi Tushar Garg
    • 2. Budget Hotels
      • Signifies –
        • simplicity,
        • convenience,
        • informality,
        • style,
        • warmth,
        • modernity,
        • affordability
      06/07/09 Service Marketing
    • 3. External Factors
      • Business opportunities
      • Tourists
      • Common Wealth Games
      • Government Support
      • Other Hotels
      06/07/09 Service Marketing
    • 4. Details of Budget Hotels
      • Competitive pricing technique
      • Located in cities with business traffic
      • Created a good backend industry
      • Outsourcing of Food and Beverages as margins are less
      • Minimum staff and fitted kiosks
      • Ginger Hotel
        • -Simple, unique, reasonable, basic and innovative
      06/07/09 Service Marketing
    • 5. Facilities such as
      • Self controlled AC rooms
      • LCD TV’s
      • Wi-Fi internet
      • Satellite channels
      • STD facility
      • Electronic Locks
      • Mini fridge
      • Doctor on call
      • Branded toiletries
      • 24-hour running hot and cold water
      • Tea-Coffee maker
      • ATM
      • Cyber Café
      • Gymnasium
      • 100% Power backup
      • Internet booking
      • Secure Parking
      • Laundry service: same day delivery
      • Full length mirror
      06/07/09 Service Marketing
    • 6. Smart Basics TM Concept of Ginger hotel
        • Smart Sleep™
          • Good and better to sleep beds
          • Advanced pressure point reliefs in beds
        • Smart Space™ rooms
          • Rooms are designed with comfort and practicality in mind
        • Safe zone™
          • 24-hour security
          • Close-circuit TV maintains records of all areas and visitors
          • Swipe card locks that offer the latest in security
      06/07/09 Service Marketing
    • 7. Smart Basics TM Concept of Ginger hotel
        • Smart Planet
        • Square Meal TM
          • Breakfast
          • Lunch
          • Dinner
          • Snacks
        • Give n Take Meal TM
          • Order the special meal from local restaurants
      06/07/09 Service Marketing
    • 8. The case of Accor's Formule 1 The value curve of Formule 1 in the French Low Budget Hotel Industry 06/07/09 Service Marketing
    • 9. STP’s 06/07/09 Service Marketing
    • 10. Targeting
      • Demographics
        • Middle Class
        • High Tech Youths
      • Geographical
        • Tourism takes place all the year round
        • Cities and towns which have consistent flow of business traffic
      06/07/09 Service Marketing
    • 11. Positioning
      • No frills but Smart Basics
      • No Parking Person, No Bellboy, Automatic Check In
      • 101 or 201 rooms
      06/07/09 Service Marketing
    • 12.
      • Natural and Cultural Diversity
      • Demand supply Gap
      • Government Support
      • Increase in market share
    • 13.
      • Poor support Infrastructure
      • Slow implementation
      • Susceptible to political events
    • 14.
      • Rising income
      • Open sky benefits
      • New business opportunities
    • 15.
      • Fluctuations in International tourists arrivals
      • Increasing competition
      • Event risk
    • 16. Cost cutting Strategy-1
      • LIGHT ASSET POLICY
        • Management contracts,
        • Partnerships including public-private partnerships,
        • Franchise option,
        • Joint developments,
        • Conversions
      06/07/09 Service Marketing
    • 17. Cost cutting Strategy-2
      • FULL HOUSE
      • RIGHT PLACES
      • GETTING REAL
      • NETTING IN CUSTOMERS
      06/07/09 Service Marketing
    • 18. Strategies followed-1
      • Ginger
      • Red Fox
      • Fixed Pricing
      • Self Service
      • Business centric Cities
      • Lease Model
      • Management Contracts
      • Tech Savvy
      • Flexible Pricing
      • Cheap Labor
      • Demand Oriented
      • Mall Hotels
      06/07/09 Service Marketing
    • 19. Strategies followed-2
      • Accor
      • Sarovar Hotel
      • 50:50 joint venture with Emaar-MGF
      • Flexible Pricing
      • Management Contracts
      • Using their own cash reserves
      • Areas like Mumbai, Pune, Baddi (HP)
      • Pay for facilities used
      06/07/09 Service Marketing
    • 20. International Perspective-1
      • Operates in 100 countries
      • 40 years of experience
      • 4000 hotels
      • Brands such as:
        • Etap Hotel- more than 378 budget hotels in Europe
        • Motel6- North American chain of more than 900 budget hotels in USA & Canada.
        • Formule 1- 374 budget hotels in 14 countries
      06/07/09 Service Marketing
    • 21. International Perspective-2
      • UK’s brand of budget hotels.
      • Brands include:
        • Premier Inn,
        • Beefeater,
        • Table Table,
        • Brewers Fayre,
        • Taybarns and Costa Coffee
      • Premier Inn is the UK's largest and fastest-growing budget hotel brand with over 36,000 rooms and 518 hotels across the UK ( England, Wales & Scotland)
      • Whitbread also planning to expand its chain of budget hotels in Ireland.
      06/07/09 Service Marketing
    • 22. International Perspective-3
      • Budget Motel Chain ( Australia and New Zealand)
      • Similar to USA’s Motel6
      • Basic Philosophy-Clean, Comfortable, Affordable accommodation
      • Close association with the Paragon Inns Motels and Hotels
      • Attractive presentation and excellent facilities.
      06/07/09 Service Marketing
    • 23. International Perspective-4
      • Sawasdee Group of Hotels in Thailand
        • Group has 7 budget hotels in Bangkok and 5 budget hotels in Pattaya
      06/07/09 Service Marketing
    • 24. International Perspective-5
      • Protea Hotels (Africa's Largest and leading hotel group)
        • Budget hotels in South Africa, Ghana, Kenya, Zambia, Nigeria, Uganda, Namibia and Tanzania
      • Nevsky Hotels Group
        • Provides low cost accommodation
        • Located in St. Petersburg, Russia
      06/07/09 Service Marketing
    • 25. International Perspective-6
      • Days INN
        • The group has announced to open branded budget hotels in China
        • Brand Name – 7 Days INN
      • Easy Hotels
        • Group has budget hotels all around the world at great location
      06/07/09 Service Marketing
    • 26. Conclusion 06/07/09 Service Marketing
    • 27. Thank You
      • Robin Kapoor
      • Sourabh Garg
      • Deepak Kumar
      • Vikas Sharma
      • Prateek Nahar
      • Pankaj Jain
      • Sanjay Pal
      • Tushar Garg
      • Nitin Raheja
      • Sakshi Joshi
      06/07/09 Service Marketing

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