Low Cost Hotels

3,309 views

Published on

Published in: Travel
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,309
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
187
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Low Cost Hotels

    1. 1. By. Robin Kapoor Sourabh Garg Deepak Kumar Vikas Sharma Prateek Nahar Pankaj Jain Nitin Raheja Sanjay Pal Sakshi Joshi Tushar Garg
    2. 2. Budget Hotels <ul><li>Signifies – </li></ul><ul><ul><li>simplicity, </li></ul></ul><ul><ul><li>convenience, </li></ul></ul><ul><ul><li>informality, </li></ul></ul><ul><ul><li>style, </li></ul></ul><ul><ul><li>warmth, </li></ul></ul><ul><ul><li>modernity, </li></ul></ul><ul><ul><li>affordability </li></ul></ul>06/07/09 Service Marketing
    3. 3. External Factors <ul><li>Business opportunities </li></ul><ul><li>Tourists </li></ul><ul><li>Common Wealth Games </li></ul><ul><li>Government Support </li></ul><ul><li>Other Hotels </li></ul>06/07/09 Service Marketing
    4. 4. Details of Budget Hotels <ul><li>Competitive pricing technique </li></ul><ul><li>Located in cities with business traffic </li></ul><ul><li>Created a good backend industry </li></ul><ul><li>Outsourcing of Food and Beverages as margins are less </li></ul><ul><li>Minimum staff and fitted kiosks </li></ul><ul><li>Ginger Hotel </li></ul><ul><ul><li>-Simple, unique, reasonable, basic and innovative </li></ul></ul>06/07/09 Service Marketing
    5. 5. Facilities such as <ul><li>Self controlled AC rooms </li></ul><ul><li>LCD TV’s </li></ul><ul><li>Wi-Fi internet </li></ul><ul><li>Satellite channels </li></ul><ul><li>STD facility </li></ul><ul><li>Electronic Locks </li></ul><ul><li>Mini fridge </li></ul><ul><li>Doctor on call </li></ul><ul><li>Branded toiletries </li></ul><ul><li>24-hour running hot and cold water </li></ul><ul><li>Tea-Coffee maker </li></ul><ul><li>ATM </li></ul><ul><li>Cyber Café </li></ul><ul><li>Gymnasium </li></ul><ul><li>100% Power backup </li></ul><ul><li>Internet booking </li></ul><ul><li>Secure Parking </li></ul><ul><li>Laundry service: same day delivery </li></ul><ul><li>Full length mirror </li></ul>06/07/09 Service Marketing
    6. 6. Smart Basics TM Concept of Ginger hotel <ul><ul><li>Smart Sleep™ </li></ul></ul><ul><ul><ul><li>Good and better to sleep beds </li></ul></ul></ul><ul><ul><ul><li>Advanced pressure point reliefs in beds </li></ul></ul></ul><ul><ul><li>Smart Space™ rooms </li></ul></ul><ul><ul><ul><li>Rooms are designed with comfort and practicality in mind </li></ul></ul></ul><ul><ul><li>Safe zone™ </li></ul></ul><ul><ul><ul><li>24-hour security </li></ul></ul></ul><ul><ul><ul><li>Close-circuit TV maintains records of all areas and visitors </li></ul></ul></ul><ul><ul><ul><li>Swipe card locks that offer the latest in security </li></ul></ul></ul>06/07/09 Service Marketing
    7. 7. Smart Basics TM Concept of Ginger hotel <ul><ul><li>Smart Planet </li></ul></ul><ul><ul><li>Square Meal TM </li></ul></ul><ul><ul><ul><li>Breakfast </li></ul></ul></ul><ul><ul><ul><li>Lunch </li></ul></ul></ul><ul><ul><ul><li>Dinner </li></ul></ul></ul><ul><ul><ul><li>Snacks </li></ul></ul></ul><ul><ul><li>Give n Take Meal TM </li></ul></ul><ul><ul><ul><li>Order the special meal from local restaurants </li></ul></ul></ul>06/07/09 Service Marketing
    8. 8. The case of Accor's Formule 1 The value curve of Formule 1 in the French Low Budget Hotel Industry 06/07/09 Service Marketing
    9. 9. STP’s 06/07/09 Service Marketing
    10. 10. Targeting <ul><li>Demographics </li></ul><ul><ul><li>Middle Class </li></ul></ul><ul><ul><li>High Tech Youths </li></ul></ul><ul><li>Geographical </li></ul><ul><ul><li>Tourism takes place all the year round </li></ul></ul><ul><ul><li>Cities and towns which have consistent flow of business traffic </li></ul></ul>06/07/09 Service Marketing
    11. 11. Positioning <ul><li>No frills but Smart Basics </li></ul><ul><li>No Parking Person, No Bellboy, Automatic Check In </li></ul><ul><li>101 or 201 rooms </li></ul>06/07/09 Service Marketing
    12. 12. <ul><li>Natural and Cultural Diversity </li></ul><ul><li>Demand supply Gap </li></ul><ul><li>Government Support </li></ul><ul><li>Increase in market share </li></ul>
    13. 13. <ul><li>Poor support Infrastructure </li></ul><ul><li>Slow implementation </li></ul><ul><li>Susceptible to political events </li></ul>
    14. 14. <ul><li>Rising income </li></ul><ul><li>Open sky benefits </li></ul><ul><li>New business opportunities </li></ul>
    15. 15. <ul><li>Fluctuations in International tourists arrivals </li></ul><ul><li>Increasing competition </li></ul><ul><li>Event risk </li></ul>
    16. 16. Cost cutting Strategy-1 <ul><li>LIGHT ASSET POLICY </li></ul><ul><ul><li>Management contracts, </li></ul></ul><ul><ul><li>Partnerships including public-private partnerships, </li></ul></ul><ul><ul><li>Franchise option, </li></ul></ul><ul><ul><li>Joint developments, </li></ul></ul><ul><ul><li>Conversions </li></ul></ul>06/07/09 Service Marketing
    17. 17. Cost cutting Strategy-2 <ul><li>FULL HOUSE </li></ul><ul><li>RIGHT PLACES </li></ul><ul><li>GETTING REAL </li></ul><ul><li>NETTING IN CUSTOMERS </li></ul>06/07/09 Service Marketing
    18. 18. Strategies followed-1 <ul><li>Ginger </li></ul><ul><li>Red Fox </li></ul><ul><li>Fixed Pricing </li></ul><ul><li>Self Service </li></ul><ul><li>Business centric Cities </li></ul><ul><li>Lease Model </li></ul><ul><li>Management Contracts </li></ul><ul><li>Tech Savvy </li></ul><ul><li>Flexible Pricing </li></ul><ul><li>Cheap Labor </li></ul><ul><li>Demand Oriented </li></ul><ul><li>Mall Hotels </li></ul>06/07/09 Service Marketing
    19. 19. Strategies followed-2 <ul><li>Accor </li></ul><ul><li>Sarovar Hotel </li></ul><ul><li>50:50 joint venture with Emaar-MGF </li></ul><ul><li>Flexible Pricing </li></ul><ul><li>Management Contracts </li></ul><ul><li>Using their own cash reserves </li></ul><ul><li>Areas like Mumbai, Pune, Baddi (HP) </li></ul><ul><li>Pay for facilities used </li></ul>06/07/09 Service Marketing
    20. 20. International Perspective-1 <ul><li>Operates in 100 countries </li></ul><ul><li>40 years of experience </li></ul><ul><li>4000 hotels </li></ul><ul><li>Brands such as: </li></ul><ul><ul><li>Etap Hotel- more than 378 budget hotels in Europe </li></ul></ul><ul><ul><li>Motel6- North American chain of more than 900 budget hotels in USA & Canada. </li></ul></ul><ul><ul><li>Formule 1- 374 budget hotels in 14 countries </li></ul></ul>06/07/09 Service Marketing
    21. 21. International Perspective-2 <ul><li>UK’s brand of budget hotels. </li></ul><ul><li>Brands include: </li></ul><ul><ul><li>Premier Inn, </li></ul></ul><ul><ul><li>Beefeater, </li></ul></ul><ul><ul><li>Table Table, </li></ul></ul><ul><ul><li>Brewers Fayre, </li></ul></ul><ul><ul><li>Taybarns and Costa Coffee </li></ul></ul><ul><li>Premier Inn is the UK's largest and fastest-growing budget hotel brand with over 36,000 rooms and 518 hotels across the UK ( England, Wales & Scotland) </li></ul><ul><li>Whitbread also planning to expand its chain of budget hotels in Ireland. </li></ul>06/07/09 Service Marketing
    22. 22. International Perspective-3 <ul><li>Budget Motel Chain ( Australia and New Zealand) </li></ul><ul><li>Similar to USA’s Motel6 </li></ul><ul><li>Basic Philosophy-Clean, Comfortable, Affordable accommodation </li></ul><ul><li>Close association with the Paragon Inns Motels and Hotels </li></ul><ul><li>Attractive presentation and excellent facilities. </li></ul>06/07/09 Service Marketing
    23. 23. International Perspective-4 <ul><li>Sawasdee Group of Hotels in Thailand </li></ul><ul><ul><li>Group has 7 budget hotels in Bangkok and 5 budget hotels in Pattaya </li></ul></ul>06/07/09 Service Marketing
    24. 24. International Perspective-5 <ul><li>Protea Hotels (Africa's Largest and leading hotel group) </li></ul><ul><ul><li>Budget hotels in South Africa, Ghana, Kenya, Zambia, Nigeria, Uganda, Namibia and Tanzania </li></ul></ul><ul><li>Nevsky Hotels Group </li></ul><ul><ul><li>Provides low cost accommodation </li></ul></ul><ul><ul><li>Located in St. Petersburg, Russia </li></ul></ul>06/07/09 Service Marketing
    25. 25. International Perspective-6 <ul><li>Days INN </li></ul><ul><ul><li>The group has announced to open branded budget hotels in China </li></ul></ul><ul><ul><li>Brand Name – 7 Days INN </li></ul></ul><ul><li>Easy Hotels </li></ul><ul><ul><li>Group has budget hotels all around the world at great location </li></ul></ul>06/07/09 Service Marketing
    26. 26. Conclusion 06/07/09 Service Marketing
    27. 27. Thank You <ul><li>Robin Kapoor </li></ul><ul><li>Sourabh Garg </li></ul><ul><li>Deepak Kumar </li></ul><ul><li>Vikas Sharma </li></ul><ul><li>Prateek Nahar </li></ul><ul><li>Pankaj Jain </li></ul><ul><li>Sanjay Pal </li></ul><ul><li>Tushar Garg </li></ul><ul><li>Nitin Raheja </li></ul><ul><li>Sakshi Joshi </li></ul>06/07/09 Service Marketing

    ×