Your SlideShare is downloading. ×
0
By. Robin Kapoor Sourabh Garg Deepak Kumar Vikas Sharma Prateek Nahar Pankaj Jain Nitin Raheja Sanjay Pal Sakshi Joshi Tus...
Budget Hotels <ul><li>Signifies –  </li></ul><ul><ul><li>simplicity,  </li></ul></ul><ul><ul><li>convenience,  </li></ul><...
External Factors <ul><li>Business opportunities </li></ul><ul><li>Tourists  </li></ul><ul><li>Common Wealth Games </li></u...
Details of Budget Hotels <ul><li>Competitive pricing technique </li></ul><ul><li>Located in cities with business traffic <...
Facilities such as <ul><li>Self controlled AC rooms </li></ul><ul><li>LCD TV’s </li></ul><ul><li>Wi-Fi internet </li></ul>...
Smart Basics  TM  Concept of Ginger hotel <ul><ul><li>Smart Sleep™ </li></ul></ul><ul><ul><ul><li>Good and better to sleep...
Smart Basics  TM  Concept of Ginger hotel <ul><ul><li>Smart Planet </li></ul></ul><ul><ul><li>Square Meal  TM </li></ul></...
The case of Accor's Formule 1 The value curve of Formule 1 in the French Low Budget Hotel Industry 06/07/09 Service Market...
STP’s 06/07/09 Service Marketing
Targeting <ul><li>Demographics </li></ul><ul><ul><li>Middle Class </li></ul></ul><ul><ul><li>High Tech Youths </li></ul></...
Positioning <ul><li>No frills but Smart Basics </li></ul><ul><li>No Parking Person, No Bellboy, Automatic Check In </li></...
<ul><li>Natural and Cultural Diversity </li></ul><ul><li>Demand supply Gap </li></ul><ul><li>Government Support </li></ul>...
<ul><li>Poor support Infrastructure </li></ul><ul><li>Slow implementation </li></ul><ul><li>Susceptible to political event...
<ul><li>Rising income </li></ul><ul><li>Open sky benefits </li></ul><ul><li>New business opportunities </li></ul>
<ul><li>Fluctuations in International  tourists arrivals </li></ul><ul><li>Increasing competition </li></ul><ul><li>Event ...
Cost cutting Strategy-1 <ul><li>LIGHT ASSET POLICY </li></ul><ul><ul><li>Management contracts,  </li></ul></ul><ul><ul><li...
Cost cutting Strategy-2 <ul><li>FULL HOUSE </li></ul><ul><li>RIGHT PLACES </li></ul><ul><li>GETTING REAL </li></ul><ul><li...
Strategies followed-1 <ul><li>Ginger </li></ul><ul><li>Red Fox </li></ul><ul><li>Fixed Pricing </li></ul><ul><li>Self Serv...
Strategies followed-2 <ul><li>Accor </li></ul><ul><li>Sarovar  Hotel </li></ul><ul><li>50:50 joint venture with Emaar-MGF ...
International Perspective-1 <ul><li>Operates in 100 countries </li></ul><ul><li>40 years of experience </li></ul><ul><li>4...
International Perspective-2 <ul><li>UK’s brand of budget hotels. </li></ul><ul><li>Brands include:  </li></ul><ul><ul><li>...
International Perspective-3 <ul><li>Budget Motel Chain ( Australia and New Zealand) </li></ul><ul><li>Similar to USA’s Mot...
International Perspective-4 <ul><li>Sawasdee Group of Hotels in Thailand </li></ul><ul><ul><li>Group has 7 budget hotels i...
International Perspective-5 <ul><li>Protea Hotels (Africa's Largest and leading hotel group) </li></ul><ul><ul><li>Budget ...
International Perspective-6 <ul><li>Days INN </li></ul><ul><ul><li>The group has announced to open branded budget hotels i...
Conclusion 06/07/09 Service Marketing
Thank You <ul><li>Robin Kapoor </li></ul><ul><li>Sourabh Garg </li></ul><ul><li>Deepak Kumar </li></ul><ul><li>Vikas Sharm...
Upcoming SlideShare
Loading in...5
×

Low Cost Hotels

2,739

Published on

Published in: Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,739
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
169
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Transcript of "Low Cost Hotels"

    1. 1. By. Robin Kapoor Sourabh Garg Deepak Kumar Vikas Sharma Prateek Nahar Pankaj Jain Nitin Raheja Sanjay Pal Sakshi Joshi Tushar Garg
    2. 2. Budget Hotels <ul><li>Signifies – </li></ul><ul><ul><li>simplicity, </li></ul></ul><ul><ul><li>convenience, </li></ul></ul><ul><ul><li>informality, </li></ul></ul><ul><ul><li>style, </li></ul></ul><ul><ul><li>warmth, </li></ul></ul><ul><ul><li>modernity, </li></ul></ul><ul><ul><li>affordability </li></ul></ul>06/07/09 Service Marketing
    3. 3. External Factors <ul><li>Business opportunities </li></ul><ul><li>Tourists </li></ul><ul><li>Common Wealth Games </li></ul><ul><li>Government Support </li></ul><ul><li>Other Hotels </li></ul>06/07/09 Service Marketing
    4. 4. Details of Budget Hotels <ul><li>Competitive pricing technique </li></ul><ul><li>Located in cities with business traffic </li></ul><ul><li>Created a good backend industry </li></ul><ul><li>Outsourcing of Food and Beverages as margins are less </li></ul><ul><li>Minimum staff and fitted kiosks </li></ul><ul><li>Ginger Hotel </li></ul><ul><ul><li>-Simple, unique, reasonable, basic and innovative </li></ul></ul>06/07/09 Service Marketing
    5. 5. Facilities such as <ul><li>Self controlled AC rooms </li></ul><ul><li>LCD TV’s </li></ul><ul><li>Wi-Fi internet </li></ul><ul><li>Satellite channels </li></ul><ul><li>STD facility </li></ul><ul><li>Electronic Locks </li></ul><ul><li>Mini fridge </li></ul><ul><li>Doctor on call </li></ul><ul><li>Branded toiletries </li></ul><ul><li>24-hour running hot and cold water </li></ul><ul><li>Tea-Coffee maker </li></ul><ul><li>ATM </li></ul><ul><li>Cyber Café </li></ul><ul><li>Gymnasium </li></ul><ul><li>100% Power backup </li></ul><ul><li>Internet booking </li></ul><ul><li>Secure Parking </li></ul><ul><li>Laundry service: same day delivery </li></ul><ul><li>Full length mirror </li></ul>06/07/09 Service Marketing
    6. 6. Smart Basics TM Concept of Ginger hotel <ul><ul><li>Smart Sleep™ </li></ul></ul><ul><ul><ul><li>Good and better to sleep beds </li></ul></ul></ul><ul><ul><ul><li>Advanced pressure point reliefs in beds </li></ul></ul></ul><ul><ul><li>Smart Space™ rooms </li></ul></ul><ul><ul><ul><li>Rooms are designed with comfort and practicality in mind </li></ul></ul></ul><ul><ul><li>Safe zone™ </li></ul></ul><ul><ul><ul><li>24-hour security </li></ul></ul></ul><ul><ul><ul><li>Close-circuit TV maintains records of all areas and visitors </li></ul></ul></ul><ul><ul><ul><li>Swipe card locks that offer the latest in security </li></ul></ul></ul>06/07/09 Service Marketing
    7. 7. Smart Basics TM Concept of Ginger hotel <ul><ul><li>Smart Planet </li></ul></ul><ul><ul><li>Square Meal TM </li></ul></ul><ul><ul><ul><li>Breakfast </li></ul></ul></ul><ul><ul><ul><li>Lunch </li></ul></ul></ul><ul><ul><ul><li>Dinner </li></ul></ul></ul><ul><ul><ul><li>Snacks </li></ul></ul></ul><ul><ul><li>Give n Take Meal TM </li></ul></ul><ul><ul><ul><li>Order the special meal from local restaurants </li></ul></ul></ul>06/07/09 Service Marketing
    8. 8. The case of Accor's Formule 1 The value curve of Formule 1 in the French Low Budget Hotel Industry 06/07/09 Service Marketing
    9. 9. STP’s 06/07/09 Service Marketing
    10. 10. Targeting <ul><li>Demographics </li></ul><ul><ul><li>Middle Class </li></ul></ul><ul><ul><li>High Tech Youths </li></ul></ul><ul><li>Geographical </li></ul><ul><ul><li>Tourism takes place all the year round </li></ul></ul><ul><ul><li>Cities and towns which have consistent flow of business traffic </li></ul></ul>06/07/09 Service Marketing
    11. 11. Positioning <ul><li>No frills but Smart Basics </li></ul><ul><li>No Parking Person, No Bellboy, Automatic Check In </li></ul><ul><li>101 or 201 rooms </li></ul>06/07/09 Service Marketing
    12. 12. <ul><li>Natural and Cultural Diversity </li></ul><ul><li>Demand supply Gap </li></ul><ul><li>Government Support </li></ul><ul><li>Increase in market share </li></ul>
    13. 13. <ul><li>Poor support Infrastructure </li></ul><ul><li>Slow implementation </li></ul><ul><li>Susceptible to political events </li></ul>
    14. 14. <ul><li>Rising income </li></ul><ul><li>Open sky benefits </li></ul><ul><li>New business opportunities </li></ul>
    15. 15. <ul><li>Fluctuations in International tourists arrivals </li></ul><ul><li>Increasing competition </li></ul><ul><li>Event risk </li></ul>
    16. 16. Cost cutting Strategy-1 <ul><li>LIGHT ASSET POLICY </li></ul><ul><ul><li>Management contracts, </li></ul></ul><ul><ul><li>Partnerships including public-private partnerships, </li></ul></ul><ul><ul><li>Franchise option, </li></ul></ul><ul><ul><li>Joint developments, </li></ul></ul><ul><ul><li>Conversions </li></ul></ul>06/07/09 Service Marketing
    17. 17. Cost cutting Strategy-2 <ul><li>FULL HOUSE </li></ul><ul><li>RIGHT PLACES </li></ul><ul><li>GETTING REAL </li></ul><ul><li>NETTING IN CUSTOMERS </li></ul>06/07/09 Service Marketing
    18. 18. Strategies followed-1 <ul><li>Ginger </li></ul><ul><li>Red Fox </li></ul><ul><li>Fixed Pricing </li></ul><ul><li>Self Service </li></ul><ul><li>Business centric Cities </li></ul><ul><li>Lease Model </li></ul><ul><li>Management Contracts </li></ul><ul><li>Tech Savvy </li></ul><ul><li>Flexible Pricing </li></ul><ul><li>Cheap Labor </li></ul><ul><li>Demand Oriented </li></ul><ul><li>Mall Hotels </li></ul>06/07/09 Service Marketing
    19. 19. Strategies followed-2 <ul><li>Accor </li></ul><ul><li>Sarovar Hotel </li></ul><ul><li>50:50 joint venture with Emaar-MGF </li></ul><ul><li>Flexible Pricing </li></ul><ul><li>Management Contracts </li></ul><ul><li>Using their own cash reserves </li></ul><ul><li>Areas like Mumbai, Pune, Baddi (HP) </li></ul><ul><li>Pay for facilities used </li></ul>06/07/09 Service Marketing
    20. 20. International Perspective-1 <ul><li>Operates in 100 countries </li></ul><ul><li>40 years of experience </li></ul><ul><li>4000 hotels </li></ul><ul><li>Brands such as: </li></ul><ul><ul><li>Etap Hotel- more than 378 budget hotels in Europe </li></ul></ul><ul><ul><li>Motel6- North American chain of more than 900 budget hotels in USA & Canada. </li></ul></ul><ul><ul><li>Formule 1- 374 budget hotels in 14 countries </li></ul></ul>06/07/09 Service Marketing
    21. 21. International Perspective-2 <ul><li>UK’s brand of budget hotels. </li></ul><ul><li>Brands include: </li></ul><ul><ul><li>Premier Inn, </li></ul></ul><ul><ul><li>Beefeater, </li></ul></ul><ul><ul><li>Table Table, </li></ul></ul><ul><ul><li>Brewers Fayre, </li></ul></ul><ul><ul><li>Taybarns and Costa Coffee </li></ul></ul><ul><li>Premier Inn is the UK's largest and fastest-growing budget hotel brand with over 36,000 rooms and 518 hotels across the UK ( England, Wales & Scotland) </li></ul><ul><li>Whitbread also planning to expand its chain of budget hotels in Ireland. </li></ul>06/07/09 Service Marketing
    22. 22. International Perspective-3 <ul><li>Budget Motel Chain ( Australia and New Zealand) </li></ul><ul><li>Similar to USA’s Motel6 </li></ul><ul><li>Basic Philosophy-Clean, Comfortable, Affordable accommodation </li></ul><ul><li>Close association with the Paragon Inns Motels and Hotels </li></ul><ul><li>Attractive presentation and excellent facilities. </li></ul>06/07/09 Service Marketing
    23. 23. International Perspective-4 <ul><li>Sawasdee Group of Hotels in Thailand </li></ul><ul><ul><li>Group has 7 budget hotels in Bangkok and 5 budget hotels in Pattaya </li></ul></ul>06/07/09 Service Marketing
    24. 24. International Perspective-5 <ul><li>Protea Hotels (Africa's Largest and leading hotel group) </li></ul><ul><ul><li>Budget hotels in South Africa, Ghana, Kenya, Zambia, Nigeria, Uganda, Namibia and Tanzania </li></ul></ul><ul><li>Nevsky Hotels Group </li></ul><ul><ul><li>Provides low cost accommodation </li></ul></ul><ul><ul><li>Located in St. Petersburg, Russia </li></ul></ul>06/07/09 Service Marketing
    25. 25. International Perspective-6 <ul><li>Days INN </li></ul><ul><ul><li>The group has announced to open branded budget hotels in China </li></ul></ul><ul><ul><li>Brand Name – 7 Days INN </li></ul></ul><ul><li>Easy Hotels </li></ul><ul><ul><li>Group has budget hotels all around the world at great location </li></ul></ul>06/07/09 Service Marketing
    26. 26. Conclusion 06/07/09 Service Marketing
    27. 27. Thank You <ul><li>Robin Kapoor </li></ul><ul><li>Sourabh Garg </li></ul><ul><li>Deepak Kumar </li></ul><ul><li>Vikas Sharma </li></ul><ul><li>Prateek Nahar </li></ul><ul><li>Pankaj Jain </li></ul><ul><li>Sanjay Pal </li></ul><ul><li>Tushar Garg </li></ul><ul><li>Nitin Raheja </li></ul><ul><li>Sakshi Joshi </li></ul>06/07/09 Service Marketing
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×