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Social Marketing Hub

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Awareness Social Marketing Hub overview presentation.

Awareness Social Marketing Hub overview presentation.

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  • 1. Publish, Manage & Measure across all your Social Media Channels
    © 2010 Awareness CONFIDENTIAL
  • 2. Agenda
    AwarenessOverview
    Solution & Demo
    Pricing
    Social Media
    Challenges
    Questions
    1
    2
    3
    4
    5
  • 3. Who is Awareness ?
    1
    • Laser focused on the needs of marketers
    • 4. The pioneer and leader in social marketing software
    • 5. Deployed 200+ communities for some of the world’s biggest brands
    • 6. Partnered with leading digital and interactive agencies
    PARTNERS
    CUSTOMERS
  • 7. Corporate Adoption of Consumer SM Exploded
    2
    Population Adoption
    Social Marketing Maturity
    © 2010 Awareness CONFIDENTIAL
  • 8. Control
    Companies looking to optimize social marketing channels face significant control issues
    • Control brand image & message across multiple channels
    • 9. Understand who published what, where and when?
    • 10. Even the best laid plans change – personnel, content, messaging
    Enterprise Social Media Concerns
  • 11. Control
    Companies looking to optimize social marketing channels face significant control issues
    • Control brand image & message across multiple channels
    • 12. Understand who published what, where and when?
    • 13. Even the best laid plans change – personnel, content, messaging
    Enterprise Social Media Concerns
    Measuring Success
    General acceptance of Social Media but ROI is a black hole & want it measured for better decision making
    • You do it because it's the right thing to do ~David Meerman Scott
    • 14. Metrics are project specific at best – not strategic
    • 15. The Multiplier Effect
  • Control
    Companies looking to optimize social marketing channels face significant control issues
    • Control brand image & message across multiple channels
    • 16. Understand who published what, where and when?
    • 17. Even the best laid plans change – personnel, content, messaging
    Enterprise Social Media Concerns
    Measuring Success
    General acceptance of Social Media but ROI is a black hole & want it measured for better decision making
    • You do it because it's the right thing to do ~David Meerman Scott
    • 18. Metrics are project specific at best – not strategic
    • 19. The Multiplier Effect
    Centralized & strategic
    Social media tends to be tactical & organizations are struggling to centralize and develop strategic programs
    • Volume of conversations is overwhelming
    • 20. Multiple departments & people with different agendas
    • 21. Manual updates leave room for error
  • Net, Net…
    Companies overwhelmed with social media marketing
    Losing control of brand, brand message and corporate voice
    Efforts are an ROI “black hole” with no empirical data to make informed business decisions
    © 2010 Awareness CONFIDENTIAL
  • 22. Social Marketing Today
    Product
    Marketing
    Manager
    Corporate
    Marketing
    Product
    Marketing
    Manager
    ?
    ?
    ?
    ?
    Corporate Owned
    Communities
    Individuals
    Consumer
    Communities
    © 2010 Awareness CONFIDENTIAL
  • 23. 3
    Communities
    Communities
    Communities
    Awareness Solution
  • 24. Social Marketing with Awareness
    • Publish : Centralized social media distribution
    • 25. Manage : Workflow, permissioning, moderation
    • 26. Measure : One stop for reporting and metrics
    © 2010 Awareness CONFIDENTIAL
  • 27. Awareness in Action
    © 2009 Awareness CONFIDENTIAL
    DEMO
  • 28. Fast Track Implementation Program
    You are assigned a Client Success Manager
    5 step program to go from zero to live:
    Account and strategy review session
    Account set up session
    Social Marketing Hub Branding
    User training session
    Reporting/metrics review
    Quarterly assessment/reviews
    © 2009 Awareness CONFIDENTIAL
  • 29. Pricing
    Awareness Social Marketing Hub: $24,000
    Annual subscription
    Multi-channel publishing, reporting & management
    Unlimited users and 2 support contacts
    Support for up to 5 channels
    One time setup, branding & training: $3,000
    Additional channels start monthly at: $400
    Channel packs available at volume pricing
    © 2009 Awareness CONFIDENTIAL
    4
  • 30. Questions…
    5
    Robin Hopper
    Founder, VP Strategy & Services
    Awareness, Inc.
    www.awarenessnetworks.com
    Email: robin.hopper@awarenessnetworks.com
    Twitter: @rhopper
    Phone: 617.633.5537

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