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An overview of the 10 Weeks to a 2.0 U Social Media Training Program for the University of Georgia Libraries by robin fay, georgiawebgurl@gmail.com.

An overview of the 10 Weeks to a 2.0 U Social Media Training Program for the University of Georgia Libraries by robin fay, georgiawebgurl@gmail.com.

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    Social media training for libraries Social media training for libraries Presentation Transcript

    • Robin Fay, Social Media for Government / SLIDES AT SLIDESHARE.NET/ROBINFAY
    • Robin Fay, robinfay.net 2010/07, Social Media for Government SLIDES AT SLIDESHARE.NET/ROBINFAY 10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • We’ll cover:
      • Social media training program : a case study & overview
        • What we learned
        • Participation rate
        • Evaluation
        • Next steps
      • Engaging staff in social media & training
      • Resources to develop your own program
        • Social media guidelines and best practices
        • Quick blueprint for designing your program
        • Materials used in the program including additional resources
        • Background
      Robin Fay, robinfay.net 2010/07, Social Media for Government
        • The University of Georgia is a large academic and research library; we serve a very diverse population – our users are literally anyone in the world, with our primary focus is our students, faculty, researchers, and
        • community.
        • The central campus has several libraries, including a Main Library. Other libraries are located around the state at various research facilities and campuses.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
        • We have been using social media since 2004 when we began blogging. We use Wordpress to blog.
        • We carefully considered social media before we jumped into it and we have guidelines for blogging. Our blog is the cornerstone of our social media presence.
      Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Background
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Background
        • Our website content, including social media (3 rd party and inhouse) is created and maintained by a group of staff volunteers who are overseen by the Web Designer; Web design and concept is by a committee coordinated by the Web Designer.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Background: Training needs
      • In the course of discussions with the volunteer web editors (Departmental Web Editors) the website committee (Web Advisory Group) discovered a need for training, especially with social media. Staff felt that they did not know how to use the tools properly or even understand some of the technology.
      • The Blog Administrators had long struggled with quality and timely content. We had writers, but little writing.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Background: Training needs
      • In the past, training had centered on how to use the blogging software (Wordpress) but we discovered that the need was much beyond that.
      • The Web Editor approached the Web Advisory Group + the Libraries HR about training. We all agreed that it was needed.
      • The Web Advisory Group formed a subcommittee to explore training; the Library Learning 2.0 committee. The committee consisted of the Web Editor, HR Coordinator, and other members of the Web Advisory Group who are active participants in social media.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
        • Getting started at UGA: Program overview
      Robin Fay, robinfay.net 2010/07, Social Media for Government
      • The Library Learning 2.0 committee researched what other libraries were doing and explored training programs and resources outside of libraries, too.
      • Looking at the 23things program (a social media training program for libraries), we gathered ideas and began planning our program.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • We gathered great ideas and then moved forward with our own thoughts:
      • The committee developed a 10 weeks training program and picked the topics; then we identified trainers.
      • Trainers were given a list of expectations and each course had a learning objective.
      • Graphics and a PR template for announcements were created.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • The end goal is to increase APPROPRIATE use of social media in the workplace . Each session is tied to work in some way.
      • We had buy-in from adminstration and supervisors , before the committee even began planning.
      • The committee was hands on at all time and ensured the program stayed on track and organized . Each committee member served as a facilitator of a training session.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
      • What we did:
        • Kick off party with food (introduction to the training session; lots of “teasers”) and also surveyed audience via a questionaire about potential interest in individual programs.
        • Marketing! Released schedule, started marketing campaign, and began google groups: one for committee + instructors; second for participants.
        • Programs! Weekly (T/Fri) hands-on classes with a course agenda and homework. (completed/not completed) for 10 weeks!
        • Relevancy! We chose resources and tools which were well established – not just trendy.
        • We focused on resources and tools which were FREE.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • What we did:
        • We tied content to their work – how they could be more productive, more engaged, and contribute to the voice of the library. Useful, timesaving, and again, relevant.
        • Rewards:
          • Drawing for technology related prize for attendance + homework completion
          • Certification for all who completed 8/10 sessions
          • Completion party with drawing for technology prize by the Director.
          • Thank you letters for instructors -- formal and on letterhead.
        • Evaluation:
          • Survey, class participation numbers, etc.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Instructor expectations:
      • Each session is expected to last about 45-60 minutes.
      • Each session will be taught twice, once on Tuesday afternoon and again on Friday morning. 
      • Each session must have a homework assignment which you will grade (completed/not completed).  Examples of homework including creating something (e.g., a blog post, an edited image uploaded to a social network site) or contributing to an out of class discussion about an activity (such as downloading an audio book.)  The class Google Group can be used for out-of-class communication and work.  
      • Homework deadline for your session is at your discretion, but MUST be completed by June 18. 
      • The facilitator will take attendance at your sessions.  
      • You should report homework completion to a member of the committee.
      • A copy of handouts, presentations, etc. should be given to the committee by June 18.  We plan on creating an archive of materials relating to the course.
      • Instructors are encouraged to attend both the launch meeting and graduation, if at all possible.
      • Contact the facilitator of your session for any needs regarding the classroom or available technology.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Purpose of Program
      • To demonstrate and teach how Social Media and Web 2.0 Tools can be used creatively and effectively in a work environment.
      Robin Fay, robinfay.net 2010/07, Social Media for Government
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Software/Social media tools (1 hour sessions) :
      •   Be Productive with Google Documents   (Documents, Presentations, Spreadsheets, Sites, Groups)
      • Sharing Your Message Online: Blogging & Tweeting   (Blogging & microblogging – Twitter, Blogger & Wordpress, the Libraries’ blog software)
      • Get Updated with RSS ( RSS & NewsReaders: Google Reader, BlogLines) and client-based (Thunderbird, Outlook)
      • Flash, Bam, Alakazam!: Photos in a 2.0 World  (Image Editing &Image Editors Aviary, Picasa, Picnik, photoshop.com)
      • You Oughta Be in Pictures:  Digital Film-making  (Windows Movie Maker and Picasa for editing. Flickr, Youtube, etc. for sharing.)
      •  
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Software/Social media tools:
      •   The Web for Bookworms  (Books and social media; LibraryThing and its collection cataloging uses. GoodReads - for logging reading activity; downloading audio)
      • Get Organized with 2.0 Tools ( Google Calendar, Meeting Wizard, etc.)
      • Where Did I See That Before?: Bookmarking Tools (del.icio.us and its bookmarking uses; Google Bookmarks
      • Don't Let That Wiki by Tricky: Editing Wikis (How to edit Wikipedia pages and how to edit our own StaffWiki. )
      • Podcasting: Discovering and Creating Podcasts
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government 10 Weeks to a Web 2.0 You: Social Media Training Tools Facebook   We decided not to do a session devoted to Facebook, instead folding Facebook into every session, when possible.
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • What we learned:
          • Even staff who work in technology areas (databases, etc.) may have little experience or comfort with social media technologies.
          • Each class was meant to have some hands-on activity to prepare students for the homework assignment. Some staff really struggled through the hands-on activities and more helpers were needed for this part.
          • Learning styles: Visual, Kinetic, Auditory – we witnessed these in realtime.
          • The highest attended programs encompassed technologies which could be used at work and outside of work.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • 10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • What we learned:
          • Yes, indeed, the reward system was a big draw!
          • Not everyone who is adept at using a particular technology is good at teaching it.
          • Technical experience runs the gamut – some staff may be highly proficient and comfortable with experimentation while others may not.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • What we learned:
          • The highest attended programs encompassed technologies which could be used at work and outside of work.
          • The reward system was a big draw.
          • Not everyone who is adept at using a particular technology is good at teaching it.
          • Technical experience runs the gamut – some staff may be highly proficient and comfortable with experimentation while others may not.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • What we learned:
          • While the homework was a good idea, some technologies did not lend themselves to a homework/instruction exercise.
          • The need for even more training. As word got out on campus about our training program, we started getting requests from others. Our program will be expanded to a campus level program and also a web based program.
          • Always have handouts, even if everything is online.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Participation & Evaluation
          • Dropins were allowed, if available seating. Some staff attended the whole program (at least 8/10), thus eligible for the certificate and drawing for a technology prize.
          • Others attended individual sessions.
          • Average session attendance was 60 per class; approximately 200 staff and faculty work in the library.
          • Feedback has been very positive thus far.
          • Survey results.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Engaging staff in social media
        • Encourage staff to participate. If your institution or organization wants staff to participate in social media as part of your public voice, you need to encourage it at all levels.
          • Develop and provide guidelines for appropriate social media. These do not have to be overly long or wordy.
          • Training!
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Engaging staff in social media
          • If you need to set up a review process (e.g., for blogging), incorporate that into your social media workflow.
          • … and speaking of social media workflow: If it’s important to do, it should have some priority (perhaps, not the highest priority) for work time.
          • Otherwise, it will rarely happen.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • 10 Weeks to a Web 2.0 You: Social Media Training Tools
        • Provide an official channel for work related blogging, tweeting, youtubing, facebooking, whatever social media you want to use…
          • … and on that note: pick the social media that works best for your organization and focus on that.
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Resources to develop your own program
      • Social media guidelines and best practices
      • Do think about your social media policy before you begin training.
      • Clearly communicate social media expectations during training exercises.
      • Put it in writing, especially, if it will represent an official aka formal voice from your institution.
      • Do consider how social media is different – it is often meant to be more friendly and less formal, providing an insight into the PEOPLE (i.e., the social) of your organization.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Resources to develop your own program:
      • Social media guidelines and best practices on the web
      • The UGA Libraries blogging guidelines and style guides: These include how to title blog posts so that they will be consistent in RSS readers.
        • Guidelines & help for the blog
          • http://www.libs.uga.edu/blogetc/
          • Includes: how to refer to the Libraries, how to title posts, and suggestions for content
        • Staff reads (book reviews) guidelines:
        • http://www.libs.uga.edu/blog/?page_id=967
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Resources to develop your program
      • Our Style Guide (highlights)
      • Our brand:
        • Be sure to refer to the library as The University Libraries whenever possible.
        • If the official name is "Hargrett Rare Book & Manuscript Library" you might want to use that in the first reference and then shorten to Hargrett afterwards.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
        • Resources to develop your program
      • Our Style Guide (highlights)
      • Readability:
        • Acronyms: Spell out.
        • Titles of books should be italicized.
        • Keep headlines short but informative.
        • Make sure that the link is made obvious as a link by the context in which it's presented.
        • The AP Style guide will be the default style guide for blog posts. Strict adherence will not be enforced, but this is the guide to consult should you have questions.
      • Tone:
        • Please avoid emoticons [:) and ;) and the [like] in your posts.
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Resources to develop your own program
      • Our Style Guide (highlights) : Substance
      • The Mission Statement includes a basic description of the purpose and scope of the blog. Some important things to consider about the content of the blog:
      • •  Should be directly applicable to the UGA Libraries
      • •  Should appeal to the wide audience of UGA Libraries patrons, staff, and the UGA community at large. Items that are of interest primarily or only to Libraries employees should be distributed via theemployee listserv.
      • More tips on writing good posts, see " How to Write Killer Blog Posts and More Compelling Comments " by B.L. Ochman
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Resources to develop your own program: Social Media policies and training resources on the web
      • http://acfpl.org/blog/about/social-media-policy/
      • http://24369.vws.magma.ca/explore/about/policies/social_e.html
      • http://www.nflibrary.ca/LibraryInformation/Policies/SocialNetworkingSoftwarePolicy/tabid/443/Default.aspx
      • http://www.vancouver.wsu.edu/marcomm/social-networking-guidelines
      • Large listing of social media policy templates
      • http://socialmediagovernance.com/policies.php
      • robin fay (georgiawebgurl’s list):
        • http://delicious.com/georgiawebgurl/social_media_policy
      •  
      • Training : http://delicious.com/georgiawebgurl/social_media_training
      10 Weeks to a Web 2.0 You: Social Media Training Tools
        • Blueprint
      • Time, Resources (including staff) + Budget = critical parts of any project
      • Get Buy-in
      • Identify training needs and existing abilities (what experience do staff bring to the table?)
      • Research social media training programs
      • Select training topics , e.g. software/social media to be covered and identify technology needs for programs
      10 Weeks to a Web 2.0 You: Social Media Training Tools
        • Blueprint
      • Develop a course timeframe, learning objectives and expectations
      • PR : Design graphics, marketing materials, & start promotion
      • Reward system : What’s the reward?
        • Why will they attend? Some will do it learn but for a program to be successful you need tangible rewards.
          • Thank you letters, parties, certificates, giveaways!
      10 Weeks to a Web 2.0 You: Social Media Training Tools
        • Blueprint
      • Assign project tasks to committee members : timekeeping, record keeping, marketing, etc. Keep the momentum up and keep it on track. Evaluate along the way.
      • Identity a list of trainers and resources
        • Committee members
        • Inhouse trainers
        • External resources
      • Schedule trainers & confirm.
      • PR: Media blitz and it’s off and running!
      • Evaluation: surveys, feedback, etc.
      • Next steps: more training needed? Survey evaluation?
      10 Weeks to a Web 2.0 You: Social Media Training Tools
    • Robin Fay, robinfay.net 2010/07, Social Media for Government
      • Materials used
      • All available at http://www.delicious.com/georgiawebgurl/social_media_training_materials
      • Thanks!
      • Questions?
      • [email_address]
      • @twitter
      • @linkedin
      • @delicious
      10 Weeks to a Web 2.0 You: Social Media Training Tools