Manage your identity - building your reputation & brand while keeping your private life private

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brief workshop on digital id focusing on personal branding and privacy. Tools encompass google and social media by robin fay, georgiawebgurl@gmail.com

brief workshop on digital id focusing on personal branding and privacy. Tools encompass google and social media by robin fay, georgiawebgurl@gmail.com

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  • 1. Manage your identity with social media
    • Agenda
    • What you will learn and
    • How it applies to your work environment
    • Resources
    • Wrapup
    • Series Finale
    University of Georgia 2011 Robin Fay aka @georgiawebgurl You
  • 2.
          • DigiCred
            • What is it & why it's important
          • Identity Management (and how to keep your private life private)
          • Developing your professional presence 
          • Tracking your identity
          • Professional networking using social media
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 3.
    • Digital Credibility, aka DigiCred
      • Digital Credibility goes beyond just managing your online identity:
        • Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
        • A certain amount of respect within your community
        • Influence over others (Retweets, followers, etc.)  as well as influence within your area of expertise (cited, hired, etc.)
        • Social Media + Life 2.0
    University of Georgia 2011 Robinfay aka @georgiawebgurl Manage your identity with social media You
  • 4.
    • But where does digital credibility, your reputation come from? What is reputation management?
    • Digital identity:
      • What you create online through facebook, twitter, book reviews at amazon and more
      • What others create about you (tagged photos, etc.)  including governmental resources – tax records, criminal records,, etc.
      • Your footprints across the web
      • Your history, your permanent record, your resume
      • Your Brand= You are a Brand
      • Googling yourself
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 5.
    • Reputation management is
    • is just creating and controlling (managing) your identity
    • Reputation management is about building the positive and minimizing the negative
    • It is about cultivating the identity you want to present to the world.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 6.
    • Why should I be worried about my online reputation (or lack of one)?
        • Your career: You are job seeking or want to be promoted.
          • Recruiters and headhunters use social media.
          • You work in or are interested in a career in information, technology, business/sales, public relations, news, photography, art or a media career – your career may have an expectation of having a web presence
          • The web is a resume and even a reference tool
        • You are a student (or about to be a student):
          • High school or college student who is looking to get into a competitive program
          • Looking for scholarships or internships
        • You need help: resume review, networking, advice, volunteer opps, etc.
        • Others are creating a presence for you; wouldn’t you rather be in charge?
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 7.
    • ..but I am worried about privacy how can this help?
        • Reputation management is about creating a foundation – you control how much information is shared and to whom. You don’t have to allow people into your house – you can meet them in your virtual space on your terms.
        • You set privacy settings and reveal no more than you are comfortable with.
        • You create a POSITIVE and professional presence on the web will help offset any negative presences.
        • We will look at a few privacy settings for Facebook, Twitter, and linkedin and then look at how to create a PROFESSIONAL presence on the web.
    University of Georgia 2011 Robinfay aka @georgiawebgurl Manage your identity with social media You
  • 8.
    • ..keeping your private life well… private…
      • Don’t give out more information than you feel comfortable with EVER.
          • Do not give out your street address, birthdate, etc. Be very careful of giving out information that is commonly used as a security questions (mother’s maiden name)
      • Check and update settings of social media carefully.
          • Decide if you want a private account or a public account and understand the difference.
          • Facebook, Myspace, Hashable, and Linkedin have controls in place for friendship/networking. You must approve requests and can have a private or public account.
          • Twitter is only public or private; the only way to limit followers is through having a private account.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 9.
    • ..on friending, networking, and that thing…
        • You do not have to friend everyone -- including people you supervise. “Friend” is a network relationship but you also want to be aware of appropriate connections.
        • Do not feel intimidated into friending or connecting with anyone. If someone is bothering you or threatening you, report them and then unfriend and/or block them.
        • If you can’t unfriend (such as on twitter), use the block feature if you do not feel comfortable be connected to someone.
        • Be aware of what apps you allow to access your information.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 10.
    • ..my policy…
    • You can control some of the information that others see about you at facebook; however, I decided if I didn't want people to read my feeds, then I shouldn't "friend" them. I use this rule for other social media sites, too. However, I do use facebook lists to only post to my family and to my “game gang” activities which only affect those groups of people.
    • I keep part of profile public, so that those I meet at conferences or events can find me.
    • I don't 'friend' anyone I supervise or any students from one of my workshops/presentations, but if they friend me, I accept the friendship.
    • I wrote my own social media policy. A very good idea if you are struggling with what you want to accomplish and how.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 11. ..My social media policy: Use appropriate social media tools to professionally connect and cultivate a community of interesting individuals while sharing my experience, knowledge, and creativity. I will not friend/follow network everyone for the sake of numbers. Best practices 1. Participate 2. Be respectful and appropriate - remember your audience 3. Share but don't overshare - if your mom or boss shouldn't see it, reconsider! 4. Build a community and be part of it. 5. Stay aware of privacy and TOS; be aware of what you can control and what you can’t. Make sure to read TOS and Privacy statements – they do sometimes change. Don’t be caught by surprise and don't violate the privacy of others. 6. Use preferences and settings wisely to control and manage your social network. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 12. 7. Do not spam, spy, cyberstalk, bully or engage in illegal activities online. If you are a victim of those behaviors, deal with them appropriately. Report inappropriate behavior. 8.Consider carefully who you friend. Be very careful about friending staff that you supervise, students, or children that you may know. 9. Use the appropriate tool. You do not have to use them all, or even connect with each person in every space. 10. Accept that your social network may not have the same political or religious beliefs as you, and they, are well, human. …finally, if it’s on the web – it’s published. It may be private, but it is archived somewhere. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 13.
    • Smart social media:
      • Read the TOS and Privacy statements. Yes, they are boring and confusing… .and they sometimes change.
      • Always doublecheck preferences or options in any social media site.
      • Think about the information you give away. Use a “throwaway” email address if possible.
      • Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
      • ..and always be aware of UGA Computer usage policies.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 14.
    • Smart social media:
        • -- "Claim" your ID at sites even if you are not using it
        • -- Google yourself
        • -- Network with aspirational professionals, e.g., connect with them on linkedin or twitter
        • -- Keep your private life, well... private > Keep up with privacy settings
        •   -- Create professional and personal accounts, if needed
        • -- You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 15. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You You may want to point people to a page vs. a personal account. Anyone can have a page.
  • 16. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You may want to point people to a page vs. a personal account. Anyone can have a page. Decide how much info is ok for your profile and who can see it. You can restrict yourself from facebook searches & google if you want. You
  • 17. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media Update your settings as needed. Everyone now means = on the web NOT on facebook You
  • 18. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You ALWAYS, use customize settings as it forces you to look at each thing. Check your apps too! Here is where you set who can find you
  • 19. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You Twitter Is either public or private : use profile and settings to control info. Use DM to communicate privately
  • 20.
    • Create a professional online presence
        • So you personal life is all under wraps (don’t forget youtube and flickr while you are at it), the next step is to create professional and positive web presences.
        • There are many tools out there: visualcv.com, linkedin.com, resume.com, about.me and more.
        • We will look at about.me and linkedin.com.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 21. University of Georgia 2011 Robinfay aka @georgiawebgurl Manage your identity with social media You Allows you to create a public (& free) listing which includes links to your social media sites and a short bio. A virtual business card of sorts – no networking. http://about.me/robinfay
  • 22. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You Allows you to create a public (& free) listing which includes resume info, links to your social media sites and a short bio. While you can pull in some content from other social media sites, linkedin is focused on professional/peer networking. http://linkedin.com/in/robinfay
  • 23. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You can join and participate in discussion groups. These groups may be public or private (require approval). These groups are linkedin groups, not affiliated with other social media sites. You
  • 24.
    • Track your identity
    • ClaimID can help disambiguate (distinguish) between forms of a name. You choose which things are by or about you and which are not.
    • Use social media influence reputation sites like Klout and PeerIndex to evaluate your effectiveness
    • Facebook friend and page statistics can also be used as an indicator
    • Google alerts can let you know when someone has posted something about you.
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 25. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You Your resources and works as well as those which are not about you.
  • 26. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 27.
    • Google.com/alerts
    University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
  • 28. University of Georgia 2011 Manage your identity with social media You
      • A positive professional presence can
        • lead to job offers
        • help recruit better staff
        • serve as a portfolio and record of achievement
        • develop expertise and reputation -- expand your circle of influence
        • be means of communication
        • find a mentor, peers, network with colleagues 
        • help with research and professional writing through promoting research, finding writing partners and/or collaborators.
        • create a better overall reputation
        • help you meet your users in their space
        • breakdown barriers between your organization and users/patrons/customers
        • humanize (provide a human face) to your organization
    Robin Fay aka @georgiawebgurl
  • 29. University of Georgia 2011 Robin Fay aka @georgiawebgurl Manage your identity with social media You
      • Cultivating a positive and appropriate online presence for your particular field of work is important.
      • Important enough that there are even companies who do “damage control” and reputation management.
      • These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations. (Push the positive up; push the negative down)
  • 30. University of Georgia 2011 Robinfay aka @georgiawebgurl Manage your identity with social media You
    • Tips for professional networking
      • Develop your community:
      • Search for colleagues you already know and respect.
      • Search their friend/follow lists to see who they follow.
      • If using twitter, watch the #FF or #followfriday
      • If using a service with groups (such as linkedIN) join groups that fit your professional development needs.
      • Always include a personal message when sending a friend/follow/network request.
      • Let people know how to network with you.
      • Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network.
    Robin Fay aka @georgiawebgurl
  • 31. University of Georgia 2011 Robinfay aka @georgiawebgurl Manage your identity with social media You
  • 32.
    • Resources to get out on the web for free
      • Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN, twitter, about.me  
    University of Georgia 2011 Manage your identity with social media You Robin Fay aka @georgiawebgurl
  • 33.
    • Homework:
    • Create a linkedin account. If you have already have a linkedin account, you can either update your page or choose to do an about.me page.
    • Fill out the homework survey in the Week 10 folder.
    University of Georgia 2011 Manage your identity with social media You Robin Fay aka @georgiawebgurl
  • 34.
    • Need help? Check the ELC. If you missed homework please contact me, deborah stanley or amy watts.
    • I’m georgiawebgurl@gmail.com
    • Find my presentations on slideshare.net
    • Thank you
    • Please let us know what you think.
    University of Georgia 2011 Manage your identity with social media You Robin Fay aka @georgiawebgurl