Robin Fay, robinfay.net January 2010 Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc.  Aka ...
<ul><li>Uses of facebook  </li></ul><ul><li>Privacy issues/concerns/control </li></ul><ul><li>Your digital identity </li><...
<ul><li>Uses of facebook </li></ul><ul><ul><li>PR (Groups, Fan pages) </li></ul></ul><ul><ul><li>Share links </li></ul></u...
Robin Fay, robinfay.net October 2009 Viral marketing!
Robin Fay, robinfay.net October 2009
<ul><li>In March 2009, Nielson released an report that “ SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHE...
<ul><li>How Universities are using Facebook </li></ul><ul><li>Career services: help alumni / students  find jobs </li></ul...
Robin Fay, robinfau.net, 2009/10
Robin Fay, robinfau.net, 2009/10
<ul><li>Unfortunately Facebook is also used: </li></ul><ul><ul><li>As a screening device (in employment, among others) </l...
<ul><li>In short: </li></ul><ul><li>You (and we as a University) should be using social media. </li></ul><ul><li>However, ...
<ul><li>Smart uses of social media:  </li></ul><ul><ul><li>Read the TOS and Privacy statements. Yes, they are boring and c...
<ul><li>You can control who  some  of the information that others see about you; however, I decided if I didn't want peopl...
<ul><li>I do think about what I write and if I wouldn't say it in public, it doesn't go on Facebook. </li></ul><ul><li>I d...
<ul><li>I do not post any photos or video of my family without permission. I expect them to do the same. </li></ul><ul><li...
<ul><li>I accept that my family, friends & colleagues use Facebook and unless they post something really inappropriate (li...
<ul><li>I use it in place of email for almost all non-official email. If I need to archive or I need the email to represen...
Update your settings as needed. Everyone now means = on the web NOT on facebook http://www.facebook.com
Decide how much info is ok for your profile and who can see it.
Use Facebook appropriately. <ul><li>Page: </li></ul><ul><ul><li>Pages represent a public figure, artist, brand, business o...
<ul><li>Most importantly: </li></ul><ul><li>Cultivate and protect your digi-cred </li></ul><ul><ul><li>Turn off FriendFeed...
<ul><li>Google yourself and cultivate your web presence. Remember, you are your brand.  </li></ul><ul><li>Use digital iden...
Robin Fay, robinfay.net October 2009
<ul><li>Social media is an amazing tool, but it brings together all aspects of our lives in one spot. Considering that, us...
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Facebook & Privacy 2010

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a presentation about social media, privacy & digital identity, focusing on facebook. January 2010 prior to Facebook interface changes (2/2010) by robin fay, georgiawebgurl@gmail.com

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Facebook & Privacy 2010

  1. 2. Robin Fay, robinfay.net January 2010 Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc. Aka georgiawebgurl I blog at http://contentdivergent.blogspot.com
  2. 3. <ul><li>Uses of facebook </li></ul><ul><li>Privacy issues/concerns/control </li></ul><ul><li>Your digital identity </li></ul><ul><li>Netiquette for social media </li></ul><ul><li>Everything available at </li></ul>Robin Fay, robinfay.net October 2009 http://del.icio.us/georgiawebgurl/facebook_presentation
  3. 4. <ul><li>Uses of facebook </li></ul><ul><ul><li>PR (Groups, Fan pages) </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Discussion groups </li></ul></ul><ul><ul><li>Email / IM </li></ul></ul><ul><ul><li>Read blogs /get news </li></ul></ul><ul><ul><li>Network /recruit/ headhunt </li></ul></ul><ul><ul><li>Play games </li></ul></ul><ul><ul><li>Learn </li></ul></ul><ul><ul><li>Genealogy </li></ul></ul><ul><ul><li>Organize events </li></ul></ul><ul><ul><li>Create a digital identity </li></ul></ul><ul><ul><li>Share photos/video (image gallery) </li></ul></ul>Robin Fay, robinfay.net October 2009
  4. 5. Robin Fay, robinfay.net October 2009 Viral marketing!
  5. 6. Robin Fay, robinfay.net October 2009
  6. 7. <ul><li>In March 2009, Nielson released an report that “ SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL… </li></ul><ul><li>Facebook is the no. 1 website for college students. </li></ul><ul><li>300 million users. </li></ul>
  7. 8. <ul><li>How Universities are using Facebook </li></ul><ul><li>Career services: help alumni / students find jobs </li></ul><ul><li>Student services / groups </li></ul><ul><li>Fundraising </li></ul><ul><li>Alumni relations </li></ul><ul><li>Student recruitment </li></ul><ul><li>IM/Contact info </li></ul><ul><li>Outreach & PR </li></ul><ul><li>Faculty “office hours” via Facebook </li></ul>Robin Fay, robinfay.net October 2009
  8. 9. Robin Fay, robinfau.net, 2009/10
  9. 10. Robin Fay, robinfau.net, 2009/10
  10. 11. <ul><li>Unfortunately Facebook is also used: </li></ul><ul><ul><li>As a screening device (in employment, among others) </li></ul></ul><ul><ul><li>To harass and bully others </li></ul></ul><ul><ul><li>To Spam </li></ul></ul><ul><ul><li>As a employment tool (firing over inappropriate conduct, etc.) </li></ul></ul><ul><ul><li>As a way to spy </li></ul></ul><ul><ul><li>Even insurance companies are using Facebook. </li></ul></ul>Robin Fay, robinfay.net October 2009
  11. 12. <ul><li>In short: </li></ul><ul><li>You (and we as a University) should be using social media. </li></ul><ul><li>However, we need to be smart about how we use it. </li></ul><ul><li>Remember, if you do not build your digital identity, someone else (or someone with the same name) will build one for you. </li></ul><ul><li>Not having a digital identity is not the answer. If you are in higher ed, or a member of the IT profession, you should have a professional digital identity online. </li></ul><ul><li>Your digital identity = YOUR BRAND. </li></ul>
  12. 13. <ul><li>Smart uses of social media: </li></ul><ul><ul><li>Read the TOS and Privacy statements. Yes, they are boring and confusing… .and they sometimes change. </li></ul></ul><ul><ul><li>Always doublecheck preferences or options in any social media site. </li></ul></ul><ul><ul><li>Think about the information you give away. Use a “throwaway” email address if possible. </li></ul></ul><ul><ul><li>Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette. </li></ul></ul><ul><ul><li>..and always be aware of UGA Computer usage policies. </li></ul></ul>
  13. 14. <ul><li>You can control who some of the information that others see about you; however, I decided if I didn't want people to read my feeds, then I shouldn't &quot;friend&quot; them. I use this rule for other social media sites, too. </li></ul><ul><li>I keep part of profile public, so that those I meet at conferences or events can find me. </li></ul><ul><li>I don't 'friend' anyone I supervise or any students from one of my workshops/presentations, but if they friend me, I accept the friendship. </li></ul>Robn Fay, robinfau.net, 2009/10
  14. 15. <ul><li>I do think about what I write and if I wouldn't say it in public, it doesn't go on Facebook. </li></ul><ul><li>I don't friend (or accept friend requests) from strangers unless they have a very good reason (which they explain) for friending me. </li></ul><ul><li>I mostly watch my language. If I don't want my mom to read it (and she does), then it doesn't go on Facebook. </li></ul><ul><li>Only a few people can see my family photos and some notes. Everyone can see my artwork, blog posts, the majority of my notes. </li></ul>Robn Fay, robinfau.net, 2009/10
  15. 16. <ul><li>I do not post any photos or video of my family without permission. I expect them to do the same. </li></ul><ul><li>I use Facebook for networking, promotional, and professional development. I push out technology posts and art updates. I follow several colleagues and artists who send me wonderful links and readings through facebook. </li></ul><ul><li>I don't spy using facebook. </li></ul>Robn Fay, robinfau.net, 2009/10
  16. 17. <ul><li>I accept that my family, friends & colleagues use Facebook and unless they post something really inappropriate (like they were going to bring a gun to work tomorrow or they enjoy stealing from the company), then I wouldn't call them out on it. I may not agree with their politics or personal beliefs or work habits, but I understand that we are all human and have the right to our thoughts. It is really about respect. However, if I discovered that anyone I knew were abusing the internet (regardless of website), then I would question that. </li></ul>Robn Fay, robinfau.net, 2009/10
  17. 18. <ul><li>I use it in place of email for almost all non-official email. If I need to archive or I need the email to represent me in an official capacity, then I use an &quot;official&quot; email address. </li></ul><ul><li>I don't let it interfere with my work, be it at home or here at work. </li></ul><ul><li>I turn off the services I don't use in Facebook, like IM. Sorry, message or email me instead. </li></ul><ul><li>Remember if it is on the WORLD wide web, it’s out there somewhere. </li></ul>Robn Fay, robinfau.net, 2009/10
  18. 19. Update your settings as needed. Everyone now means = on the web NOT on facebook http://www.facebook.com
  19. 20. Decide how much info is ok for your profile and who can see it.
  20. 21. Use Facebook appropriately. <ul><li>Page: </li></ul><ul><ul><li>Pages represent a public figure, artist, brand, business or organization and are generally not a discussion oriented.  </li></ul></ul><ul><li>Group: </li></ul><ul><ul><li>Groups can be created by any user and are for shared discussions, generally on a specific topic or interest. </li></ul></ul><ul><li>Causes: </li></ul><ul><ul><li>Causes represent advocacy groups and/or online campaigns used to raise money, raise awareness, etc. </li></ul></ul><ul><li>Events: </li></ul><ul><ul><li>Events are generally one-time happenings such as parties, gatherings, etc. </li></ul></ul><ul><li>Profiles: </li></ul><ul><ul><li>Individual personal space. </li></ul></ul>
  21. 22. <ul><li>Most importantly: </li></ul><ul><li>Cultivate and protect your digi-cred </li></ul><ul><ul><li>Turn off FriendFeed in facebook </li></ul></ul><ul><ul><li>Create lists of users </li></ul></ul><ul><ul><li>Doublecheck your application settings – you need to do this every time you take a quiz or add an application! </li></ul></ul>
  22. 23. <ul><li>Google yourself and cultivate your web presence. Remember, you are your brand. </li></ul><ul><li>Use digital identity services like claimID and openID. </li></ul><ul><li>Do own your domain namesake (if that is important to you). </li></ul>Robn Fay, robinfau.net, 2009/10
  23. 24. Robin Fay, robinfay.net October 2009
  24. 25. <ul><li>Social media is an amazing tool, but it brings together all aspects of our lives in one spot. Considering that, use it effectively, yet don’t be afraid to use it. </li></ul><ul><li>Just be safe. </li></ul><ul><li>I’ll go through settings and show you my application and privacy settings. </li></ul><ul><li>All materials available at http://www.robinfay.net/site/presentations/ </li></ul>Robn Fay, robinfau.net, 2009/10
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