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Presented during GLA (Georgia Library Association) annual meeting in 2004. Encompasses blogging and other tools by robin fay, georgiawebgurl@gmail.com with Amy Watts.

Presented during GLA (Georgia Library Association) annual meeting in 2004. Encompasses blogging and other tools by robin fay, georgiawebgurl@gmail.com with Amy Watts.

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    Direct link to the Patron (Getting Started With Web 2.0) Direct link to the Patron (Getting Started With Web 2.0) Presentation Transcript

    • Presented at GLA/COMO, 2006: Links checked 2007; Presentation online at: http://robinfay.net/web2.0/getting_started/ A introduction to blogging, including comparisons of blogging, overview of RSS, and other web based tools. This presentation will automatically advance or you may use the buttons. How can libraries use web based tools to market their services, educate their patrons, and provide value added services?
    • All links are available via a resource list at the end and at http://del.icio.us/ webtechnologiespresentation / Next up, a quick overview and table of contents. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • Blogging:
          • What is a blog?
          • Who is blogging in the library world?
          • Blog choices/comparisons (Wordpress, Blogger, Movable Type)
          • How does it work?
          • Getting started
      • RSS Feeds (Intro & Overview)
          • How a blog feed can work
          • So, what is RSS?
      • Other Web Tools
        • Web forms in the Libraries Catalog (GIL)
        • Web Presences for internal & external customers
      Table of Contents Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • What is a blog ?
        • Briefly, a blog (short for weblog) is a web based publication which is updated in a periodic manner. The goal of blogging is to provide an easy means to put content on the web. Most modern blogging software functions very similar to word processor software. When you see this icon (think of satellite transmission beams), you know you are seeing a live site which is updating via a feed.
      Briefly about blogs Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • … and why would a library want one?
        • Libraries use blogs to promote events & services, provide access to up-to-date information about building issues (special hours, etc.), highlight new databases, and communicate a variety of information from readings to exhibits to new features in the catalog! Users can subscribe to ‘feeds’ via their phones, pdas, special web based reader services, as well as internet browsers and e-mail programs such as Firefox and Thunderbird to get the latest up to date information.
      Briefly about blogs Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Are libraries really blogging? You bet! Let’s take a look at some numbers.
    • Briefly about blogs Chart permission of blogswithoutalibrary.net How did we get started blogging? Good question!
        • UGA Libraries WAG (Web Advisory Group) which works with the Web Editor in oversight and maintenance of the UGA Libraries webpage, charged a subcommittee to investigate blog software as means of keeping our users up to date on Libraries news & events. Not only did we want to add some dynamic content to our website, but we needed another means to push information to our users.
      Beginnings of The Libraries “Blog” Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We formed a small group and started investigating potential blog options.
        • This subcommittee investigated many different blog softwares including
        • Blogger (Free, Commercial, with ads)
        • Expression Engine/PMachine (Paid, Commercial)
        • Movable Type (Paid, Commercial)
        • WordPress (Free, Open Source)
      Beginnings of The “Blog” Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Let’s look at the wish list first.
    • Desired features
      • Yes
      • Inexpensive
      • Easy to use
      • Categories
      • Multiple users with levels
      • Easily configured, support for CSS
      • Nos
      • Contracts/subscriptions
      • Preferably ad free
      • Coding experience or considerable training needed for contributors
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net First, we tested blogger, which is now owned by google.
    • Blogger
      • Pros
      • Free
      • No installation
      • Easy to use, one push publishing
      • Cons
      • Ad oriented
      • No categories
      • No control over URL address
      • Limited ability to customize display
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We found some libraries using blogger. We’ve included screenshots and links. Let’s take a look.
    • Blogger examples (just a few)
        • Google Blog
          • http://googleblog.blogspot.com/2006/08/finding-wealth-in-your-library-and.html
        • Georgia Perimeter College at Decatur
          • http://gpcdecaturlrc.blogspot.com/
        • Marion County Free Library
          • http://www.marincountyfreelibrary.blogspot.com/
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We’ll take a peak at Google and GPC. Remember all links are also included at the del.icio.us site!
    • Blogger example Blogger
    • Blogger Let’s get a peak behind the scenes.
    • Blogger User interface The next product we tested was expression engine/pmachine. Blogger
    • Expression Engine/PMachine
      • Pros
      • Very professional
      • Good Tech support
      • Categories & subcategories
      • Support multiple users with varying degrees of authority
      • Easily supports a blog within a blog
      • Cons
      • Expensive
      • Contract based
      • PHP database installation needed, Server
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We found a few libraries using pmachine/expression engine.
    • PMachine/Expression Engine
        • Who is using it (a brief sampling)
        • Lannom Public Library
          • http://www.lannom.org/
        • Douglas County Libraries
          • http://www.douglascountylibraries.org/blogs/
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
    • Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Let’s get a sneak peak behind the scenes at the user interface. Expression Engine
    • Expression Engine User interface Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Looks easy to use but a little more robust than blogger. The third product we investigated was movable type. Let’s see how that one looks. Expression Engine
    • Movable Type/Typepad
      • Pros
      • Very professional
      • Good Tech support
      • Categories & subcategories
      • Support multiple users with varying degrees of authority
      • Support multiple blogs
      • Cons
      • Expensive
      • Contract based
      • PHP database installation needed, Server
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We found a few libraries using movable type, too. Let’s take a look.
    • Movable Type/Typepad
        • Who is using it (a brief sampling)
        • University of Colorado, Bookends
        • http://library.coloradocollege.edu/bookends/
        • Washington University in St. Louis
        • http://wulibraries.typepad.com/
        • University of Minnesota (U Think)
        • http://blog.lib.umn.edu/
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Let’s see what they’ve done with MT! Remember links are available at the del.icio.us site at the end of the presentation!
    • Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Movable Type
    • Movable Type/Typepad Movable Type Example Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Well, those all look interesting, but are budget is limited YET we want control over the design and address. Wordpress, anyone? Movable Type
    • WordPress
      • Pros
      • Categories & subcategories including separate pages (mini blog eseque)
      • Support multiple users with varying degrees of authority
      • CSS based and easy to customize
      • Open Source & “free”
      • Cons
      • Tech support mostly nonexistent but relies heavily on user forums
      • Multiple blogs are available as separate installations although pages can provide some customization and organization
      • PHP database installation, Server
      • Open Source & “free”
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Sounds good!
    • WordPress
        • Who is using it
        • ACRL
        • http://www.acrlblog.org /
        • Auburn University Library
        • http://www.lib.auburn.edu/whatsnew/
        • University of Alberta Libraries
        • http://blogs.library.ualberta.ca/libnews/
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We found some libraries using Wordpress.
    • Movable Type/Typepad Movable Type Example Movable Type Example Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Wordpress.org
    • Just to recap. Desired features
      • Yes
      • Inexpensive
      • Easy to use
      • Categories
      • Multiple users with levels
      • Easily configured, support for CSS
      • Nos
      • Contracts/subscriptions
      • Preferably ad free
      • Coding experience or considerable training needed for contributors
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
        • WordPress fit our most basic criteria, and in July 2005, the UGA Libraries went live with our first blog.
        • 25 Blog Reporters
          • including a representative from every department
          • a collective average of a post a day
        • Design
          • Keep the look of the main site through coding CSS
          • Initially, no comments; only a link to a web editor mailbox. Of the 3000+ comments the Libraries received in first 6 months, 99% of them were spam (1 legitimate comment). Comments were later turned on after installing the Askimet spam plugin.
      And the winner is WordPress! Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
    • And the winner is WordPress! Go Live Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Let’s get a look behind the scenes. Wordpress.org
    • Behind the scenes with the user interface: welcome screen Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Wordpress.org Schedule news to post… Write here News from wordpress, especially UPGRADES!
    • The title corresponds to the headline on the main page and is also what displays in rss readers. Note: We also have preselected categories for our writers to chose. So, let’s check it out! Behind the scenes…. Writing a post. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Wordpress.org
    • The title corresponds to the headline on the main page and is also what displays in rss readers. Note we also have preselected categories for our writers to chose. and more stuff…. Which all ends up in the blog. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Why blog? Let’s take a look at the homepage. Wordpress.org
    • And the winner is WordPress! Title Categories Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
    • Our RSS Feed from the blog is captured here. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net What is RSS?
        • So what is a feed ?
        • RSS stands for (depending on who you ask)
          • R eally S imple S yndication
          • R ich S ite S ummary
          • Basically, websites collect their stories and ‘send’ them out to various readers
          • A reader is a software that allows a user to view (and sometimes hear or see) headlines, summaries, complete stories, etc.
          • Examples of ‘readers’ include Firefox (live bookmarks), bloglines, newsgator, pluck, etc.
          • Think of RSS as the newspaper or the morning news you listen to. Each day is fresh, and the content is available to you. All you have to do is open the gateway (a newspaper, the tv, computer, radio, etc.)
      RSS feeds Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net ..but how does it work?
    • Go Live In firefox, the rss feed will display as an orange icon in the address bar. To pick up a feed, click on the little orange icon. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
    • RSS feeds By subscribing, you will receive the latest headlines linked from your bookmark. Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net That is nifty, but how do you subscribe if you don’t use firefox?
    • Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Thunderbird, a free email client, also has a built in RSS reader RSS feeds: how to read http://www.newsgator.com/home.aspx Bloglines is a website to login to read news; Newsgator integrates with outlook; Thunderbird has built in capability
    • Next steps? Thunderbird Email & News Reader
      • So, you’ve got your blog all set up… now what?
      • First, it starts with the participants aka writers.
      • You need at least one person who is willing to write regularly.
      • You may or may not need ground rules and writing/style guides (we did!).
      • You may or may not need to do training sessions (we did).
      • An editor of sorts is also necessary.
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Who writes for your blog? We use a group of volunteer contributors.
        • Bringing in Contributors:
        • Make them stakeholders. Emphasize that almost every department is doing something interesting or has something important to say to your patrons. They don’t want to be left out!
        • And once one department starts posting frequently, the fun really begins … they can’t help but be competitive.
      Contributors Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Who will teach them how to use the software? You will!
        • Give them hands-on training and back it up with accessible training materials. We did a handout and put the same contents of the handout online. ( www.libs.uga.edu/blogetc/ )
        • Also be sure to give them a human they can contact with questions/problems.
      Training Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net We still haven’t really addressed the question of WHY libraries should blog. A few ideas…
        • “ Look what we’ve got”
        • Events/programs/exhibits – events can have home page exposure and can also be archived, when they rotate off the home page
        • Collections – Again, highly visible announcement of acquisitions and addition to the archive
        • Electronic Resources – Avoid new databases getting buried in GALILEO. Highlight digital collections.
      Marketing Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net This sounds easy and fun! Not so fast…
    • What should the blog look like? Does it need to maintain the look of other pages already on the site, or should it be distinctive? How much real estate on the main page? And where will it be? We have the happy problem now of so many posts that people want to see more headlines on the front page! Making sure your blog doesn’t die – needs continuous care and feeding. Additional Challenges Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • Most pressing, is to identify a better means of collecting statistics. There are plug-ins for WordPress statistics, which we are currently testing and evaluating. Out of the box, WordPress has very poor statistics collection. The Libraries website statistical information, while does not seem to be as good at tracking in-depth blog statistics.
      • Testing pages to provide a more unique blog experience for special collections.
      • A better workflow for doing upgrades. As WordPress is Open Source there is no one official tech support and no notice of new upgrades. However, there is a mailing list for notification.
      Next steps and challenges Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Perhaps, you are not ready for a blog. There are other simple webtools out there to provide a little interactivity. We’ll touch briefly on a few.
      • Possibly not as exciting as blogging, but a ‘classic’ in terms of communication via the web
      • HTML web forms (such as contact forms) are used in a variety of places including
        • within the Libraries catalog, GIL
        • on departmental and service related webpages
        • Examples include Ask a Question via email, Report an Error (in the catalog), suggest a purchase, request a classroom session, request software training, and collecting internal statistics
      Moving on to other tools Forms are simple enough that anyone can use.
      • Other examples of web based forms linked to the Libraries’ catalog
        • Request a book from the Repository: While in the Libraries’ catalog, GIL, if you want a book which is located at the offsite storage facility (Repository), you can request it from a form in the catalog.
        • Rush Catalog: Request a newly acquired material which is still in the queue
      Other uses of web tools Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • The basic web form
        • Has been incorporated into the libraries catalog so that it integrates seamlessly with the user experience providing them a means to request newly received material be rush processed, report errors or other discrepancies/questions, and request materials from the Repository, an off campus storage
        • The Libraries’ Report an Error Form was used as the model for the Universal Catalog Report an Error Form. Javascript builds the links at the bottom of the GIL Catalog page and php wraps around the html form to capture information about the record the patron is viewing.
      Other uses of web tools Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net ..and it’s sometimes possible to embed them into the catalog, too!
    • Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
        • Yes, people use the online forms!
        • In 2005, 321 errors/questions were reported by Libraries staff & faculty, UGA faculty & students, and visitors.
          • Not only has the form provided an easy way for Library staff to communicate with each other (much of the information is captured automatically from the screen) but it provides a quick means of identifying problems in the catalog…
          • among them….
      Other uses of web tools
      • Some errors/questions reported
        • No error. I just want to know what “discharged” means. Is the book on the shelf or not? – a patron
        • There is a typo in one of the subject heading dates – should not be 1957. – a patron
        • Do we really have 2 copies of this and is one still in the In process collection? Or do we really only 1 copy and the Inprocess one should be merged? Or do we have 2 copies and the In Process once should be made copy 2? – library staff
      Other uses of web tools Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Other ideas include…
      • Other examples of web tools include
        • Coldfusion: Database software which drives the Libraries’ Staff Directory, EndNote instructional materials, Reference instructional materials, and others in progress
        • Instant Messaging: Used by Reference
      Other uses of web tools Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net ..and even a website!
      • Departmental pages
        • In addition to our external customers, we all serve internal customers. Each department in the Libraries’ maintains a web presence with information such as
          • Hours, phone numbers, and/or staff directories
          • Information about the services provided and what the department does
          • Links to resources and services, both for internal and external customers such as
            • Large fullscale portals such as the Digital Library of Georgia
            • Reference Guide, Ask a Question and BI Forms
            • Online Resources for Catalogers
            • Policies and Procedures online (Acquisitions, Cataloging)
      Other uses of web tools Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
      • This presentation:
          • All links + extras!
          • http://del.icio.us/webtechnologiespresentation/
          • Intro to Web 2.0 Minipresentation:
      • http://docs.google.com/View?docid=dkcxvp2_7d7ms9d
      • Content divergent: Blogging on Web 2.0
        • About/Contact
        • Amy:
          • Amy is a Reference & Instructor Librarian, the Assistant Web Editor for the Libraries, just to name a few. http://www.libs.uga.edu/staffpages/watts.html
        • Robin:
          • Robin is a Database Librarian, member of the Libraries’ Web Advisory Group, freelance web designer & metadata consultant. http:// www.robinfay.net
      Resources & Citations Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
        • Blogger (Blog software/service)
      • http://www.blogger.com
      • Bloglines (RSS reader)
      • www.bloglines.com/
      • Firefox (Web browser & RSS reader)
      • http://www.mozilla.com/firefox/
      • Movable Type & Typepad (Blog software/service)
      • http://www.movabletype.org/
        • Newsgator (RSS reader)
        • http://www.newsgator.com/home.aspx
        • PMachine/Expression Engine (Blog software/service)
        • http://www.pmachine.com/
        • Thunderbird (Email &RSS reader)
        • http://www.mozilla.com/thunderbird/
        • WordPress (Blog software)
          • http://wordpress.org/
      Software Cited Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net
        • ACRL (Wordpress)
        • http://www.acrlblog.org /
        • Auburn University Library (Wordpress)
        • http://www.lib.auburn.edu/whatsnew/
        • Douglas County Libraries (Pmachine)
          • http://www.douglascountylibraries.org/blogs/
        • Georgia Perimeter College at Decatur (Blogger)
          • http://gpcdecaturlrc.blogspot.com/
        • Google Blog (Blogger)
          • http://googleblog.blogspot.com/2006/08/finding-wealth-in-your-library-and.html
      • Lannom Public Library (Pmachine)
          • http://www.lannom.org/
        • Libraries News & Events (Wordpress)
        • http://www.libs.uga.edu/blog/
      Websites Cited
      • Libraries Cataloging Department Procedures Manual
        • http://www.libs.uga.edu/catalog/
        • Libraries SLC & Reference Wiki
        • http://lotus.libs.uga.edu:3455/4/Home
        • Marion County Free Library (Blogger)
          • http://www.marincountyfreelibrary.blogspot.com/
        • University of Alberta Libraries (Movable Type)
        • http://blogs.library.ualberta.ca/libnews/
        • University of Colorado, Bookends (Movable Type)
        • http://library.coloradocollege.edu/bookends/
        • University of Minnesota (U Think) (Movable Type)
        • http://blog.lib.umn.edu/
        • Washington University in St. Louis
        • http://wulibraries.typepad.com/ (Movable Type/Typepad)
      Websites Cited
        • 11 reasons why Library 2.0 exist and matter, blyberg.net, http://www.blyberg.net/2006/01/09/11-reasons-why-library-20-exists-and-matters/
        • Blog training for UGA Libraries, Amy Watts, www.libs.uga.edu/blogetc/
        • Blog overview for UGA Libraries, Robin Fay, (Appendix A), http://fay.uga.edu/projects/blogoverview.pdf
        • Blogging Libraries Wiki http://www.blogwithoutalibrary.net/links/index.php?title=Welcome_to_the_Blogging_Libraries_Wiki
        • Market your library with a blog, James LaMee, http://associates.ucr.edu/705flam.htm
        • Why and how to use blogs to promote your libraries services, Darlene Fitcher, http://www.infotoday.com/MLS/nov03/fichter.shtml
      Articles
    • More on RSS
      • Bloglines (RSS reader)
      • www.bloglines.com/
      • Firefox (Web browser & RSS reader)
      • http://www.mozilla.com/firefox/
      • How to add a live bookmark/rss feed in Firefox http://johnbokma.com/firefox/rss-and-live-bookmarks.html
      • Newsgator (RSS reader)
      • http://www.newsgator.com/home.aspx
      • RSS News you choose (C NET)
      • http://reviews.cnet.com/4520-10088_7-5143656-1.htm
      • Thunderbird (Email &RSS reader)
      • http://www.mozilla.com/thunderbird/
      • What Wikipedia history and definitions of rss
        • http://en.wikipedia.org/wiki/RSS_(file_format) (
      Robin Fay, Amy Watts 2006 GLA/COMO presentation: http://www.robinfay.net Presented at GLA/COMO 2006 All links available at del.icio.us/webtechnologiespresentation