Cultivating Your Professional Identity

2014. Robin
Fay, georgiawebgurl
robinfay.net

Robin Fay / @georgiawebgurl
Cultivating Your Professional Identity

 Reputation Management, Digital
identity, DigiCred
 What is it & why it's import...
Cultivating Your Professional Identity

Digital credibility goes beyond digital identity and
reputation management...
but ...
Cultivating Your Professional Identity

• It is your digital footprint, what
you leave behind at sites
• It is "googling" ...
Cultivating Your Professional Identity

Reputation management then is just
creating and controlling (managing)
your identi...
Cultivating Your Professional Identity

Reputation management is the process of tracking an
entity's actions and other ent...
Cultivating Your Professional Identity

• Why is all of this important?
• Before you can effectively
network, you have to ...
Cultivating Your Professional Identity

• People DO get hired and
receive positive benefits
from social media
• People DO ...
Cultivating Your Professional Identity

Employees fired over twitter
o The tweet:
"Cisco just offered me a job! Now I hav...
Cultivating Your Professional Identity

• Employees fired over twitter
o and other:
o CNN on Wednesday removed its senior
...
Cultivating Your Professional Identity

• and it's not just written content, but images
too.
Reporters and photographer f...
Cultivating Your Professional Identity

• So, cultivating a positive and appropriate online presence
for your particular f...
Cultivating Your Professional Identity

Robin Fay, robinfay.net, 2014

Robin Fay / @georgiawebgurl
Cultivating Your Professional Identity
Do use social media and the
web to start building your web
presence now
o Develop y...
Cultivating Your Professional Identity

• DIY reputation management
o "Claim" your ID at sites even if you are not using i...
Cultivating Your Professional Identity
Cultivating Your Professional Identity

How you can use social media:
• Build a record of your achievements – career
and o...
Cultivating Your Professional Identity

Tips for professional networking
• Develop your community:
• Search for colleagues...
Cultivating Your Professional Identity

Cultivating your network
• Don’t ignore your network; spend some time with
it regu...
Cultivating Your Professional Identity

• Unfortunately social media is also used:
As a screening device (in employment, a...
Cultivating Your Professional Identity

Promote your use of social media
• Let people know how to network with you.
• Of c...
Professional Your Professional Identity
Cultivating Networking & Digital Identity

Pick your media: you do not
have to use...
Cultivating Your Professional Identity
•

Twitter
o is good for finding communities and
professional networking
o followin...
Cultivating Your Professional Identity

• LinkedIn
o
o
o
o
o

More of a resume/CV site
You control how much info is displa...
Cultivating Your Professional Identity

• Facebook
o Somewhat complicated privacy settings
but some parts (interests, etc....
Cultivating Your Professional Identity

Smart uses of social media:
• Read the TOS and Privacy statements. Yes, they
are b...
Cultivating Your Professional Identity

• Google yourself and cultivate your web
presence. Remember, you are your
brand.
•...
Cultivating Your Professional Identity

Robin Fay / @georgiawebgurl

Robin Fay, @georgiawebgurl
2014
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Digital Identity basics (2014)

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Overview of digital identity, reputation management, and tips for professional networking using social media.

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Digital Identity basics (2014)

  1. 1. Cultivating Your Professional Identity 2014. Robin Fay, georgiawebgurl robinfay.net Robin Fay / @georgiawebgurl
  2. 2. Cultivating Your Professional Identity  Reputation Management, Digital identity, DigiCred  What is it & why it's important  Identity Management + Branding  Developing your identity  Professional networking using social media Robin Fay / @georgiawebgurl
  3. 3. Cultivating Your Professional Identity Digital credibility goes beyond digital identity and reputation management... but let's back up a minute. What are reputation management and digital identity? Digital identity: • what you create online • what others create about you (tagged photos, etc.) including governmental resources – tax records, criminal records, etc. Robin Fay / @georgiawebgurl
  4. 4. Cultivating Your Professional Identity • It is your digital footprint, what you leave behind at sites • It is "googling" yourself • Your permanent record Robin Fay / @georgiawebgurl
  5. 5. Cultivating Your Professional Identity Reputation management then is just creating and controlling (managing) your identity Reputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world. Robin Fay / @georgiawebgurl
  6. 6. Cultivating Your Professional Identity Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. --wikipedia, 2010. Robin Fay / @georgiawebgurl
  7. 7. Cultivating Your Professional Identity • Why is all of this important? • Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation – we are all brands Robin Fay / @georgiawebgurl
  8. 8. Cultivating Your Professional Identity • People DO get hired and receive positive benefits from social media • People DO get fired over what they write, photograph, video, e tc. and share online Robin Fay / @georgiawebgurl
  9. 9. Cultivating Your Professional Identity Employees fired over twitter o The tweet: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” The result: job offer withdrawn Robin Fay / @georgiawebgurl
  10. 10. Cultivating Your Professional Identity • Employees fired over twitter o and other: o CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday. Robin Fay / @georgiawebgurl
  11. 11. Cultivating Your Professional Identity • and it's not just written content, but images too. Reporters and photographer fired over parody youtube videos 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom. Robin Fay / @georgiawebgurl
  12. 12. Cultivating Your Professional Identity • So, cultivating a positive and appropriate online presence for your particular field of work is important. • Important enough that there are even companies who do “damage control” and reputations management. • These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations. Robin Fay, robinfay.net, 2014/ Robin Fay / @georgiawebgurl
  13. 13. Cultivating Your Professional Identity Robin Fay, robinfay.net, 2014 Robin Fay / @georgiawebgurl
  14. 14. Cultivating Your Professional Identity Do use social media and the web to start building your web presence now o Develop your social media strategy for YOUR BRAND> You are your brand o Free ways to get out on the web: google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots , sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN o Robin Fay / @georgiawebgurl
  15. 15. Cultivating Your Professional Identity • DIY reputation management o "Claim" your ID at sites even if you are not using it o o o o o o Google yourself Network with aspirational professionals, e.g., connect with them on linkedin or twitter Keep your private life, well... private > Keep up with privacy settings Create professional and personal accounts, if needed You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site. Use an appropriate image and tone – remember your privacy settings Robin Fay / @georgiawebgurl
  16. 16. Cultivating Your Professional Identity
  17. 17. Cultivating Your Professional Identity How you can use social media: • Build a record of your achievements – career and outside life • Find jobs and promotions (career counseling, resume services, etc., recruitment) • Find help (services / groups) • IM/Contact info • Outreach & PR • Receive job offers/consulting requests • Professional development/education • Mentor Robin Fay / @georgiawebgurl
  18. 18. Cultivating Your Professional Identity Tips for professional networking • Develop your community: • Search for colleagues you already know and respect. • Search their friend/follow lists to see who they follow. • If using twitter, watch the #FF or #followfriday • If using a service with groups (such as linkedIN) join groups that fit your professional development needs. • Always include a personal message when sending a friend/follow/network request. Robin Fay / @georgiawebgurl
  19. 19. Cultivating Your Professional Identity Cultivating your network • Don’t ignore your network; spend some time with it regularly. It can be everyday or 2 x a week. • Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F. • Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting. • Share interesting and professional information with your network. Robin Fay / @georgiawebgurl
  20. 20. Cultivating Your Professional Identity • Unfortunately social media is also used: As a screening device (in employment, among others) o To harass and bully others o To spam o As a employment tool (firing over inappropriate conduct, etc.) o As a way to spy o Even insurance companies are using Facebook and other social media sites. o Robin Fay / @georgiawebgurl Robin Fay, robinfay.net 2014
  21. 21. Cultivating Your Professional Identity Promote your use of social media • Let people know how to network with you. • Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network. Robin Fay / @georgiawebgurl
  22. 22. Professional Your Professional Identity Cultivating Networking & Digital Identity Pick your media: you do not have to use all of them. Robin Fay / @georgiawebgurl Robin Fay, robinfay.net 2014
  23. 23. Cultivating Your Professional Identity • Twitter o is good for finding communities and professional networking o following trending topics and realtime news o PR o Sharing information o Following or participating in conferences and workshops o Getting answers to questions o Can be customized o Limited privacy settings o DM/PMs Robin Fay / @georgiawebgurl
  24. 24. Cultivating Your Professional Identity • LinkedIn o o o o o More of a resume/CV site You control how much info is displayed Can pull in feeds More professional Not as much engagement • Good for o Professional networking/ professional work o Finding colleagues and professional peers o Finding professional discussion groups o Job recruitment/consulting work Robin Fay / @georgiawebgurl
  25. 25. Cultivating Your Professional Identity • Facebook o Somewhat complicated privacy settings but some parts (interests, etc. )are public info –watch both your settings and your network o Mix of personal and professional depending on user o Standard interface; little customization o Pages may be a better way to connect professionally Robin Fay / @georgiawebgurl
  26. 26. Cultivating Your Professional Identity Smart uses of social media: • Read the TOS and Privacy statements. Yes, they are boring and confusing….and they sometimes change. • Always doublecheck preferences or options in any social media site. • Think about the information you give away. Use a “throwaway” email address if possible. • Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette. • ..and always be aware of ATC Computer usage policies. Robin Fay / @georgiawebgurl
  27. 27. Cultivating Your Professional Identity • Google yourself and cultivate your web presence. Remember, you are your brand. • Use digital identity services like claimID and openID. • Social media is an incredibly powerful tool for networking. • Check your reputation and influence. Robin Fay / @georgiawebgurl
  28. 28. Cultivating Your Professional Identity Robin Fay / @georgiawebgurl Robin Fay, @georgiawebgurl 2014

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