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Digital identity basics - what is identity management? what is influence?

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What is your digital identity? Your reputation? Your influence? Do you have it? Intro to digital identity... by robin fay, georgiawebgurl@gmail.com

What is your digital identity? Your reputation? Your influence? Do you have it? Intro to digital identity... by robin fay, georgiawebgurl@gmail.com

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  • 1. Who are you? Digital identity the basics
    2010. Robin Fay, georgiawebgurl robinfay.net
  • 2. Professional Networking & Digital Identity
    • All materials available at http://del.icio.us/georgiawebgurl/digital_identity
    • 3. DigiCred
    • 4. What is it & why it's important
    • 5. Identity Management + Branding
    • 6. Developing your identity 
    • 7. Professional networking using social media
  • : Professional Networking & Digital Identity
    Professional Networking & Digital Identity
    Digital Credibility, aka DigiCred
    • Digital Credibility goes beyond just managing your online identity
    • 8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
    • 9. Brief introduction
    • 10. Digital Credibility, aka DigiCred 
    • 11. means a certain amount of respect within your community
    • 12. influence over others (Retweets, followers, etc.)  as well as influence within your area of expertise (cited, hired, etc.)
    • 13. Social Media + Life 2.0
    Robin Fay, robinfay.net, 2010/10
  • 14. Professional Networking & Digital Identity
    Digital credibility goes beyond digital identity and reputation management...
    but let's back up a minute. What are reputation management and digital identity?
    • Digital identity:
    • 15. what you create online
    • 16. what others create about you (tagged photos, etc.)  including governmental resources – tax records, criminal records, etc.
  • Professional Networking & Digital Identity
    • It is your digital footprint, what you leave behind at sites
    • 17. It is "googling" yourself
    • 18. Your permanent record
    Robin Fay, robinfay.net, 2010/10
  • 19. : Professional Networking & Digital Identity
    Reputation management then is just creating and controlling (managing) your identity
    Reputation management is about building the positive and minimizing the negative
    It is about cultivating the identity you want to present to the world.
    Robin Fay, robinfay.net, 2010/
  • 20. Professional Networking & Digital Identity
    Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
    --wikipedia, 2010.
    Robin Fay, robinfay.net, 2010
  • 21. : Professional Networking & Digital Identity
    • Why is all of this important?
    • 22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation
    Robin Fay, robinfay.net, 2010/
  • 23. Professional Networking & Digital Identity
    • A positive professional presence can
    • 24. lead to job offers
    • 25. serve as a portfolio and record of achievement
    • 26. be part of professional writing, research, and development
    • 27. develop expertise and reputation -- expand your circle of influence
    • 28. be means of communication
    • 29. find a mentor, peers, network with colleagues 
    • 30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.
    • 31. Many more…
    Robin Fay, robinfay.net, 2010/
  • 32. Professional Networking & Digital Identity
    • Negative outcomes of professional networking through poor uses of social media
    • 33. loss of job or job offers
    • 34. legal action 
    • 35. negative publicity / PR
    • 36. limited sphere of influence and respect
    • 37. even impact your ability to get insurance
    Robin Fay, robinfay.net, 2010/
  • 38. Professional Networking & Digital Identity
    • People DO get fired over what they write, photograph, video, etc. and share online
    Robin Fay, robinfay.net, 2010/
  • 39. Professional Networking & Digital Identity
    • Employees fired over twitter
    • 40. The tweet:
    • 41. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
    • 42. The result: job offer withdrawn
    Robin Fay, robinfay.net, 2010
  • 43. : Professional Networking & Digital Identity
    • Employees fired over twitter
    • 44. and other:
    • 45. CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.
    Robin Fay, robinfay.net, 2010/
  • 46. Professional Networking & Digital Identity
    • and it's not just written content, but images too.
    • 47. Reporters and photographer fired over parody youtube videos
    • 48. 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom.
    Robin Fay, robinfay.net, 2010/
  • 49. Professional Networking & Digital Identity
    • So, cultivating a positive and appropriate online presence for your particular field of work is important.
    • 50. Important enough that there are even companies who do “damage control” and reputations management.
    • 51. These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.
    Robin Fay, robinfay.net, 2010/
  • 52. : Professional Networking & Digital Identity
     
    Robin Fay, robinfay.net, 2010/10
  • 53. Professional Networking & Digital Identity
    • ..but you can do it yourself for free..
    • 54. Do use social media and the web to start building your web presence now
    • 55. Develop your social media strategy for YOUR BRAND> You are your brand
    • 56. Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN  
    Robin Fay, robinfay.net, 2010/10
  • 57. Professional Networking & Digital Identity
    • but you can do it yourself for free..
    • 58.  "Claim" your ID at sites even if you are not using it
    • 59. Google yourself
    • 60. Network with aspirational professionals, e.g., connect with them on linkedin or twitter
    • 61. Keep your private life, well... private > Keep up with privacy settings
    • 62.  Create professional and personal accounts, if needed
    • 63. You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site.
    Robin Fay, robinfay.net, 2010/10
  • 64. Professional Networking & Digital Identity
    • Build your digital identity because if you don’t someone else will build it for you.
    • 65. Use social media to build your brand!
    • 66. In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
    • 67. A lot of potential…
    Robin Fay, robinfay.net, 2010/10
  • 68. Professional Networking & Digital Identity
    • Unfortunately social media is also used:
    • 69. As a screening device (in employment, among others)
    • 70. To harass and bully others
    • 71. To spam
    • 72. As a employment tool (firing over inappropriate conduct, etc.)
    • 73. As a way to spy
    • 74. Even insurance companies are using Facebook and other social media sites.
    Robin Fay, robinfay.net
    October 2009
  • 75. : Professional Networking & Digital Identity
    How you can use social media:
    • Find jobs (career counseling, resume services, etc., recruitment)
    • 76. Find help (services / groups)
    • 77. IM/Contact info
    • 78. Outreach & PR
    • 79. Receive job offers/consulting requests
    • 80. Professional development/education
    Robin Fay, robinfay.net
    October 2009
  • 81. Professional Networking & Digital Identity
    Tips for professional networking
    • Develop your community:
    • 82. Search for colleagues you already know and respect.
    • 83. Search their friend/follow lists to see who they follow.
    • 84. If using twitter, watch the #FF or #followfriday
    • 85. If using a service with groups (such as linkedIN) join groups that fit your professional development needs.
    • 86. Always include a personal message when sending a friend/follow/network request.
  • : Professional Networking & Digital Identity
    Cultivating your network
    • Don’t ignore your network; spend some time with it regularly. It can be everyday or 2 x a week.
    • 87. Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.
    • 88. Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.
    • 89. Share interesting and professional information with your network.
  • : Professional Networking & Digital Identity
    Promote your use of social media
    • Let people know how to network with you.
    • 90. Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network.
    Robin Fay, robinfay.net
    October 2010
  • 91. Professional Networking & Digital Identity
    Pick your media: you do not have to use all of them.
    Robin Fay, robinfay.net
    October 2009
  • 92. Professional Networking & Digital Identity
    •  Twitter
    • 93. Either private or public
    • 94. Posts limited to 142 characters
    • 95. Can create reading lists 
    • 96. Ability to private (direct) message (DM)
    • 97. Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians
    • 98. Can participate in trending topics and learn about realtime news
    • 99. Conversations are harder to follow unless using a 3rd application (brizzly)
    • 100. People will often follow you on twitter who would not facebook or email you
    • 101. Twitter can be used to pull into Google buzz, facebook, blogs or other resources
  • Professional Networking & Digital Identity
    •  Twitter
    • 102. is good for finding communities and professional networking
    • 103. following trending topics and realtime news
    • 104. PR
    • 105. Sharing information
    • 106. Following or participating in conferences and workshops 
    • 107. Getting answers to questions
    • 108. Can be customized
  • Professional Networking & Digital Identity
    •  Twitter is not good for
    • 109. refined privacy settings
    • 110. long posts or conversations;
    • 111. Share resumes/cvs
    • 112. archiving (although LoC is now archiving twitter)
    • 113. Sometimes can feel like shouting into the wind
  • Professional Networking & Digital Identity
    Let’s look at twitter
  • 114. : Professional Networking & Digital Identity
    • LinkedIn
    • 115. More of a resume/CV site
    • 116. You control how much info is displayed
    • 117. Can pull in feeds
  • Professional Networking & Digital Identity
    • LinkedIn is good for
    • 118. Professional networking/ professional work 
    • 119. Finding colleagues and professional peers 
    • 120. Finding professional discussion groups
    • 121. Job recruitment/consulting work
  • Professional Networking & Digital Identity
    • LinkedIn is not good for
    • 122. Blogging   
    • 123. More personal interactions
    • 124. Truly focused on professional activity and presence
    • 125. standard interface; little customization
  • Professional Networking & Digital Identity
    • Facebook
    • 126. Somewhat complicated privacy settings but some parts (interests, etc. )are public info
    • 127. Mix of personal and professional depending on user 
    • 128. Standard interface; little customization
    • 129. Pages may be a better way to connect professionally
  • Professional Networking & Digital Identity
  • 130. Professional Networking & Digital Identity
    Smart uses of social media:
    • Read the TOS and Privacy statements. Yes, they are boring and confusing….and they sometimes change.
    • 131. Always doublecheck preferences or options in any social media site.
    • 132. Think about the information you give away. Use a “throwaway” email address if possible.
    • 133. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
    • 134. ..and always be aware of UGA Computer usage policies.
  • Professional Networking & Digital Identity
    • Google yourself and cultivate your web presence. Remember, you are your brand.
    • 135. Use digital identity services like claimID and openID.
    • 136. Social media is an incredibly powerful tool for networking.
    • 137. Check your reputation and influence.
    Robn Fay, robinfay.net, 2010
  • 138. : Professional Networking & Digital Identity
    Professional Networking & Digital Identity
    Robin Fay, robinfay.net
    October 2009
  • 139. : Professional Networking & Digital Identity
    • http://delicious.com/georgiawebgurl/digital_identity
    Robn Fay, robinfau.net, 2009/10

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