Digital identity basics - what is identity management? what is influence?

Who are you? Digital identity the basics
2010. Robin Fay, georgiawebgurl robinfay.net

Professional Networking & Digital Identity
All materials available at http://del.icio.us/georgiawebgurl/digital_identity
DigiCred
What is it & why it's important
Identity Management + Branding
Developing your identity
Professional networking using social media

: Professional Networking & Digital Identity
Digital Credibility, aka DigiCred
Digital Credibility goes beyond just managing your online identity
Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
Brief introduction
Digital Credibility, aka DigiCred
means a certain amount of respect within your community
influence over others (Retweets, followers, etc.) as well as influence within your area of expertise (cited, hired, etc.)
Social Media + Life 2.0
Robin Fay, robinfay.net, 2010/10

Digital credibility goes beyond digital identity and reputation management...
but let's back up a minute. What are reputation management and digital identity?
Digital identity:
what you create online
what others create about you (tagged photos, etc.) including governmental resources – tax records, criminal records, etc.

It is your digital footprint, what you leave behind at sites
It is "googling" yourself
Your permanent record

Reputation management then is just creating and controlling (managing) your identity
Reputation management is about building the positive and minimizing the negative
It is about cultivating the identity you want to present to the world.
Robin Fay, robinfay.net, 2010/

Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
--wikipedia, 2010.
Robin Fay, robinfay.net, 2010

Why is all of this important?
Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation

A positive professional presence can
lead to job offers
serve as a portfolio and record of achievement
be part of professional writing, research, and development
develop expertise and reputation -- expand your circle of influence
be means of communication
find a mentor, peers, network with colleagues
help with research and professional writing through promoting research, finding writing partners and/or collaborators.
Many more…

Negative outcomes of professional networking through poor uses of social media
loss of job or job offers
legal action
negative publicity / PR
limited sphere of influence and respect
even impact your ability to get insurance

People DO get fired over what they write, photograph, video, etc. and share online

Employees fired over twitter
The tweet:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
The result: job offer withdrawn
Robin Fay, robinfay.net, 2010

Employees fired over twitter
and other:
CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.

and it's not just written content, but images too.
Reporters and photographer fired over parody youtube videos
3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom.

So, cultivating a positive and appropriate online presence for your particular field of work is important.
Important enough that there are even companies who do “damage control” and reputations management.
These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.

..but you can do it yourself for free..
Do use social media and the web to start building your web presence now
Develop your social media strategy for YOUR BRAND> You are your brand
Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN

but you can do it yourself for free..
"Claim" your ID at sites even if you are not using it
Google yourself
Network with aspirational professionals, e.g., connect with them on linkedin or twitter
Keep your private life, well... private > Keep up with privacy settings
Create professional and personal accounts, if needed
You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site.

Build your digital identity because if you don’t someone else will build it for you.
Use social media to build your brand!
In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
A lot of potential…

Unfortunately social media is also used:
As a screening device (in employment, among others)
To harass and bully others
To spam
As a employment tool (firing over inappropriate conduct, etc.)
As a way to spy
Even insurance companies are using Facebook and other social media sites.
Robin Fay, robinfay.net
October 2009

How you can use social media:
Find jobs (career counseling, resume services, etc., recruitment)
Find help (services / groups)
IM/Contact info
Outreach & PR
Receive job offers/consulting requests
Professional development/education
October 2009

Tips for professional networking
Develop your community:
Search for colleagues you already know and respect.
Search their friend/follow lists to see who they follow.
If using twitter, watch the #FF or #followfriday
If using a service with groups (such as linkedIN) join groups that fit your professional development needs.
Always include a personal message when sending a friend/follow/network request.

Cultivating your network
Don’t ignore your network; spend some time with it regularly. It can be everyday or 2 x a week.
Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.
Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.
Share interesting and professional information with your network.

Promote your use of social media
Let people know how to network with you.
Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network.
October 2010

Pick your media: you do not have to use all of them.
October 2009

Twitter
Either private or public
Posts limited to 142 characters
Can create reading lists
Ability to private (direct) message (DM)
Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians
Can participate in trending topics and learn about realtime news
Conversations are harder to follow unless using a 3rd application (brizzly)
People will often follow you on twitter who would not facebook or email you
Twitter can be used to pull into Google buzz, facebook, blogs or other resources

Twitter
is good for finding communities and professional networking
following trending topics and realtime news
PR
Sharing information
Following or participating in conferences and workshops
Getting answers to questions
Can be customized

Twitter is not good for
refined privacy settings
long posts or conversations;
Share resumes/cvs
archiving (although LoC is now archiving twitter)
Sometimes can feel like shouting into the wind

Let’s look at twitter

LinkedIn
More of a resume/CV site
You control how much info is displayed
Can pull in feeds

LinkedIn is good for
Professional networking/ professional work
Finding colleagues and professional peers
Finding professional discussion groups
Job recruitment/consulting work

LinkedIn is not good for
Blogging
More personal interactions
Truly focused on professional activity and presence
standard interface; little customization

Facebook
Somewhat complicated privacy settings but some parts (interests, etc. )are public info
Mix of personal and professional depending on user
Standard interface; little customization
Pages may be a better way to connect professionally

Smart uses of social media:
Read the TOS and Privacy statements. Yes, they are boring and confusing….and they sometimes change.
Always doublecheck preferences or options in any social media site.
Think about the information you give away. Use a “throwaway” email address if possible.
Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
..and always be aware of UGA Computer usage policies.

Google yourself and cultivate your web presence. Remember, you are your brand.
Use digital identity services like claimID and openID.
Social media is an incredibly powerful tool for networking.
Check your reputation and influence.
Robn Fay, robinfay.net, 2010

October 2009

http://delicious.com/georgiawebgurl/digital_identity
Robn Fay, robinfau.net, 2009/10

http://www.learnex.dmu.ac.uk	161
http://degreeconomics.com	117
http://pinterest.com	3
url_unknown	1

Digital identity basics - what is identity management? what is influence?

by robin f

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 282

Statistics