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Influence, Reputation and DigiCred: Do you have it?
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Influence, Reputation and DigiCred: Do you have it?

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overview of social media, personal branding, digital identity, and influence by robin fay, georgiawebgurl@gmail.com

overview of social media, personal branding, digital identity, and influence by robin fay, georgiawebgurl@gmail.com

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Influence, Reputation and DigiCred: Do you have it? Influence, Reputation and DigiCred: Do you have it? Presentation Transcript

  • DigiCred: Do You have it? 2010. Robin Fay, robinfay.net Find me georgiawebgurl @ twitter, linkedin, delicious, slideshare, Contentdivergent.blogspot.com
    • All materials available at http://del.icio.us/georgiawebgurl/digital_identity
        • DigiCred
          • What is it & why it's important
        • Identity Management + Branding
        • Developing your identity
  • Robin Fay, robinfay.net, 2010/10
        • Brief introduction
    • DigiCred 
      • means a certain amount of respect within your community
      • influence over others (Retweets, followers, etc.)  as well as influence within your area of expertise (cited, hired, etc.)
      • Social Media + Life 2.0
    • Digital Credibility, aka DigiCred
      • Digital Credibility goes beyond just managing your online identity
      • Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
    • Digital credibility goes beyond digital identity and reputation management...
    • but let's back up a minute. What are reputation management and digital identity?
      • Digital identity:
      • what you create online
      • what others create about you (tagged photos, etc.)  including governmental resources – tax records, criminal records, etc.
    Digicred: Do you have it?
      • It is your digital footprint, what you leave behind at sites
      • It is "googling" yourself 
      • Your permanent record
    Robin Fay, robinfay.net, 2010/10
    • Reputation management then is just controlling (managing) your identity
    • Reputation management is about building the positive and minimizing the negative
    Robin Fay, robinfay.net, 2010/
    • Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop . All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
    • --wikipedia, 2010.
    Robin Fay, robinfay.net, 2010
    • Why is all of this important?
    • People get fired over what they write, photograph, video, etc.
    Robin Fay, robinfay.net, 2010/
        • Several Farm Boy employees in Ottawa were fired after the company learned of their postings on Facebook.
        • High School teacher fired over Facebook comments calling school parents "snobby" and "arrogant," and the students "germ bags
        •  
    Robin Fay, robinfay.net, 2010/10
    • Students set up fake Myspace pages which end up in a court case over first Amendment rights:
          • In each case the student, J.S., a middle-schooler with quite a vocabulary, and Justin, a high school student, posted fake MySpace pages "parodying" their principals. 
    Robin Fay, robinfay.net, 2010
        • Employees fired over twitter
        • The tweet:
          • "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
          • The result: job offer withdrawn
    Robin Fay, robinfay.net, 2010
      • Employees fired over twitter
        • and other:
        • CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.
    Robin Fay, robinfay.net, 2010/
    • and it's not just written content, but images too.
        • Reporters and photographer fired over parody youtube videos
        • 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom.
    Robin Fay, robinfay.net, 2010/
    • Many organizations are resulting to developing social media policies to control what their employees, students and faculty are posting via social media sites.
          • The BBC recommends being careful when retweeting third-party comments, as it “may appear to be an endorsement of the original author’s point of view.” Similarly, Brazil's Rede Globo prohibits its journalists from using social networks to post about topics related to the network’s activities, the media marketplace, or media regulation.
    Robin Fay, robinfay.net, 2010/
  • Robin Fay, robinfay.net, 2010/10 There are companies and professionals who "work" google and social media sites to manage, grow, and yes, even repair, online reputations. 
    • ..but you can do it yourself for free..
      • Do use social media and the web to start building your web presence now
      • Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN  
      • Keep your private life, well... private > Keep up with privacy settings
      •   Create professional and personal accounts, if needed
    Robin Fay, robinfay.net, 2010/10
    • ..but you can do it yourself for free..
      • Do use social media and the web to start building your web presence now
      • Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN  
      • Keep your private life, well... private > Keep up with privacy settings
      •   Create professional and personal accounts, if needed
    Robin Fay, robinfay.net, 2010/10
    • but you can do it yourself for free..
      •   "Claim" your ID at sites even if you are not using it
      • Google yourself
      • Network with aspirational professionals, e.g., connect with them on linkedin or twitter
      •  
    Robin Fay, robinfay.net, 2010/10
    • Build your digital identity because if you don’t someone else will build it for you.
    • Use social media to build your brand!
    Robin Fay, robinfay.net, 2010/10
    • In March 2009, Nielson released an report that “ SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
    • A lot of potential…
    • How you can use social media:
    • Find jobs (career counseling, resume services, etc.)
    • Find help (student services / groups)
    • IM/Contact info
    • Outreach & PR
    Robin Fay, robinfay.net October 2009
  • Robin Fay, robinfay.net October 2009 Viral marketing!
    • Unfortunately social is also used:
      • As a screening device (in employment, among others)
      • To harass and bully others
      • To Spam
      • As a employment tool (firing over inappropriate conduct, etc.)
      • As a way to spy
      • Even insurance companies are using Facebook.
    Robin Fay, robinfay.net October 2009
    • In short:
    • You should be using social media.
    • You need to be smart about how we use it.
    • Remember, if you do not build your digital identity, someone else (or someone with the same name) will build one for you.
    • Not having a digital identity is not the answer. If you are in higher ed, or a member of the IT profession, you should have a professional digital identity online.
    • Your digital identity = YOUR BRAND.
    • Smart uses of social media:
      • Read the TOS and Privacy statements. Yes, they are boring and confusing… .and they sometimes change.
      • Always doublecheck preferences or options in any social media site.
      • Think about the information you give away. Use a “throwaway” email address if possible.
      • Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
      • ..and always be aware of UGA Computer usage policies.
    • You can control who some of the information that others see about you; however, I decided if I didn't want people to read my feeds, then I shouldn't "friend" them. I use this rule for other social media sites, too.
    Robn Fay, robinfau.net, 2009/10
    • Most importantly:
    • Cultivate and protect your digi-cred
      • Turn off FriendFeed in facebook
      • Create lists of users
      • Doublecheck your application settings – you need to do this every time you take a quiz or add an application!
    • Google yourself and cultivate your web presence. Remember, you are your brand.
    • Use digital identity services like claimID and openID.
    • Do own your domain namesake (if that is important to you).
    Robn Fay, robinfau.net, 2009/10
  • Robin Fay, robinfay.net October 2009
    • Social media is an amazing tool, but it brings together all aspects of our lives in one spot. Considering that, use it effectively, yet don’t be afraid to use it.
    • Just be safe and build your brand!
    Robn Fay, robinfau.net, 2009/10