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The Power of EPiServer 7: Multiscreen Content Management
 

The Power of EPiServer 7: Multiscreen Content Management

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EPiServer UK User Group Meeting June 2013. CMS 7 overview, discussion and upgrade pricing.

EPiServer UK User Group Meeting June 2013. CMS 7 overview, discussion and upgrade pricing.

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  • Mental images of how this presentationw as going to pan out… not all that exciting
  • Power an multiple screens
  • Bit buzzwordy… personal mission to cut through some of the acornyms and buzzword stuff
  • When looking for a relevant image for buzzword bingo, actually found there’s and app you can download for the iphone to play… not proposing you rate us on the quality of today’s event using such an approach, but useful download for the next time you’re in an over the top management meeting that’s likely to be high in management speak!
  • Opportuniuty to look at what’s actually driving the market we’re all working in or involved in
  • Strapline for today
  • 5 or 6 years ago quite straight forward
  • All about what you see is what you get editors and not a lot elseAcronyms all quite straight forward
  • Recently, real buzz phrase has been cxm
  • Spurned to add top all these other acxronyms
  • What is it?
  • Defined back in 2011
  • Not a technology. Not available from one vendor, but talk through our approach
  • Econsult 1,000 people globally with interest / responsibility for web portals / digital channels. Key drivers of wCMS… big disparity betyween objectives and delivery.
  • Key things add – mobile. Then mentione ach of others
  • Takes us neatly to cms 7
  • Focus on simplicty
  • Editor interface…
  • Still important. Big overhaul.
  • Stealingsu’s thunder, but strippedback price model to simplify
  • Tipping point
  • Key feature in most if not all surveys
  • Coverage in mainstream press
  • Fully support
  • Dynamically optimise content for different device types
  • Editor – look at content and edit in those different device types
  • Number 2
  • Not acceptable to just display content generically as if a brochure
  • Customers have higher expectations
  • Epi easy to segment users heavily customisable rules set
  • Create visitor groups. Start really basic – time of day
  • Readily apply to content and preview inline
  • Readily apply to content and preview inline
  • Index query traditional web page content
  • Perhaps you meant type recommendations
  • Search term recommendations and content preview
  • Index large data sets off site – flight databases
  • Advanced faceted and geo search
  • High level overview
  • Not enough time to go through everything. Happy to arrnge more detailled overviews through your partners. Treat us likdemo donkeys
  • Customers with an active software subscription may upgrade to a similar configuration in EPiServer 7 CMS. While they obtain the new platform functionality, they do not gain access to the full set of servers/sites in the various solutions offered. Similar restrictions continue to apply to load-balancing licenses, test licenses etc. No upgrade fee is charged at present.In this type of upgrade, customers are still restricted to using licenses for the purposes for which they were purchased, for example a test license may only be used for test purposes etc. This restricts flexibility for the customer.Software subscription is never decreased and is most often higher since EPiServer 7 is a new platform containing multi-products. A maximum 25% increase on SWA is applied in like-to-like upgrades.It is very important that the customer take future needs into consideration though as this particular upgraded solution is not expandable without converting fully to the new license model.
  • Customers with an active software subscription may trade-in licenses towards a complete EPiServer 7 Solution. Trade-in allowance is a credit for 80% of the original purchase price of the licenses involved.

The Power of EPiServer 7: Multiscreen Content Management The Power of EPiServer 7: Multiscreen Content Management Presentation Transcript

  • The Power ofEPiServer 7:MultiscreenContentManagementRobin Smith & Suzanne DefoyPartner Sales Managers
  • Agenda• The brief• CXM and market drivers• CMS 7• Responsive Design• Personalisation• Big data Find• Upgrading
  • The Brief
  • CXM* & Market Drivers* And CRAPONYMS
  • “CMS nowadays must gobeyond contentmanagement and deliverunique user experience tomeet rising customerexpectations.”
  • CMSWCMWCMS
  • CXMOCOWEMCEMDEM
  • From Content Management to Customer Experience Management, May 2013
  • From Content Management to Customer Experience Management, May 2013
  • CMS 7
  • Responsive Design
  • From http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx
  • From Content Management to Customer Experience Management, May 2013
  • Personalisation
  • From Content Management to Customer Experience Management, May 2013
  • Big Data EPiServer FindBig Data
  • CMS 7
  • Questions?Robin SmithPartner Sales ManagerE: robin.smith@episerver.comM: 07534 090 018T: @robinsmith82
  • Upgrading
  • EPiServer Licencing……
  • New Version 7 Licence Model…Per Site Per Server(IIS Application) (any function)
  • 4 Solution BundlesCMSBundleCMSSocialBundleCMSCommerceBundleCMSSocialCommerceBundle
  • Upgrading to 7?What are theoptions???
  • Like-to-Like Upgrade–Restricted to using licenses for thepurposes for which they wereoriginally purchased.–A maximum 25% increase on SWA isapplied in like-to-like upgrades
  • Trade-in to EPiServer 7 Solution• Through an upgrade to EPiServer 7 CMS,customers gain access to a whole new way ofworking. All the benefits of the new platformare available, such as multi-channel focus andre-use of content. Additionally, customers gainaccess to Composer-like functionality andCMO.• Trade-in allowance is a credit for 80% of theoriginal purchase price of the licenses involved.
  • Upgrading to Other SolutionsCMS customers wishing to implement solutionswith Social and/or e-Commerce aspects have anumber of choices available, depending on theircurrent configuration, for example….• Enterprise CMS to EPiServer 7 CommerceOne-Site Solution• Enterprise CMS to EPiServer 7 CommerceMulti-Site Solution
  • Upgrade Process
  • Why has the process changed?• In previous versions of EPiServer CMS and otherproducts, it has been possible to upgrade directly fromwithin the license system as long as the customer hasan active and up-to-date software subscription.• Previously sold as separate products, Composer-likefunctionality and A/B testing of pages are included inEPiServer 7 CMS. Additionally, the change in pricingmeans that existing customers must first be convertedto the new license model before an upgrade can beeffected.
  • What do I do now?
  • Contact Us or an EPiServer PartnerWe can discuss the most suitable upgrade path for you. In eachcase, it will help to have the following information available:• How many sites are to be upgraded?• Currently running on how many servers?• Does the upgrade also involve dev, test and/or load-balancedenvironments?• What are your anticipated new needs as a customer? Additionalservers? Potential new sites in the near future? This will helpdetermine whether it will be a like-to-like or full upgrade toEPiServer 7.• Which licenses do you wish to use in the upgrade?
  • Questions?Suzanne DeFoyPartner Sales ManagerE: suzanne.defoy@episerver.comM: 07506 188 679