Social Media and participation in non-profit organizations

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IMPHD Seminar December 2nd. Community for Ph.D. candidates in Information Management.

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Social Media and participation in non-profit organizations

  1. 1. Drs. Robin Effing University of Twente Social Media and participation in non-profit organizations Twitter: @robineffing Hashtag #socialpower
  2. 2. Introduction
  3. 3. Non-profit Organizations
  4. 4. SOCIAL
  5. 5. “The web is more a social creation than a technical one. I designed it for a social effect –to help people work together – and not as a technical toy.” (Tim Berners‐Lee, 1999)
  6. 6. Impact
  7. 7. Social Media Count (Gary Hayes)
  8. 8. Social Media Count (Gary Hayes)
  9. 9. 2 billion clips a day
  10. 10. Trend
  11. 11. Blue = Web 2.0 Red = Social Media
  12. 12. Method
  13. 13. RQ1: How can non-profit organizations - with community structures – increase member participation by implementing Social Media? RQ2: What are the design principles for optimal implementation of Social Media, as a participation instrument, at non-profit organizations with traditional communities like churches, unions and political parties?
  14. 14. Questions Twitter: @robineffing Hashtag #socialpower
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